Celebrating 20 years of research you can act on
Winning in today’s competitive business climate requires collecting the right information about your market; expert analysis of that data; and real, actionable solutions. With Market Connections’ experience in BtoB and BtoG market research, we understand how to pull everything together to help you differentiate from the competition, win more business and position for long-term growth and success.
Yes, we are a market research firm. But at Market Connections, we do more than gather data. We’ve been delivering sound recommendations based on solid research to improve your business — and ultimately, your bottom line — for the past 20 years.
With deep domain expertise in information technology and telecommunications, healthcare and education, Market Connections delivers actionable intelligence and insights that enable improved business performance and positioning for leading businesses, trade associations and the public sector. Our tools and customized insights that power business growth, thought leadership and competitive advantage have made us a sought-after authority on preferences, perceptions and trends among government and corporate executives — and the contractors who serve them.
We’re in Business to Help Your Business Thrive
First and foremost, we are business people helping business people. We happen to do that through research. Building strong, consultative client relationships is the cornerstone of our business because really knowing you and your business leads to better results. Our goal is to connect you with your markets and customers — and to connect your research and analysis with your organization’s bottom-line results. We do that by making sure you not only get a good research study, but that you understand the results, what they mean to your business and how you can use them as a roadmap to move forward.
Research Saves You Time and Money
Introducing a new product or marketing strategy is a significant investment. Conducting market research early in the planning process will give you concrete information upon which to act — saving you time and money in the long run. With the right information at the right time, your research investment should pay off handsomely with measurable, actionable results.
Research is the most helpful to you when it is tailored to your unique business situation. That’s why we devote upfront time to discuss your needs, learning and absorbing as much as possible about your organization. Then, we carefully design a fresh, innovative, cost-effective research program to meet your specific goals, deadlines and budget. Our custom research is different than omnibus or subscription services — our process lets you ask the exact questions you want answered, the results are proprietary to you, and you gain a competitive advantage.
Turning Research into Strategies for Success
Your research project doesn’t end with handing you the numbers. We give you results you can act on. Based on our in-depth analysis, we provide realistic, proactive recommendations for adjusting your corporate positioning, marketing strategy or tactics — or even your products and services.
Then, we’ll conduct briefings with top management, consult with other key leaders in your organization, work with a process team — whatever it takes to help you implement your business strategy as successfully as possible.
We also conduct thought leadership campaigns, helping you develop engaging content that influences your prospects. We apply research to a thought leadership strategy, create derivative content that extends your brand and provides strong market positioning, and positions you and your experts as trusted advisors.
Upholding the Highest Market Research Standards
Market Connections’ researchers maintain the Marketing Research Association’s high standards for professional development and research practices.
How Market Connections Can Help You
We’ll Help You Gain Useful Intelligence About:
- Your organization’s positioning
- The positioning of your products and services
- Your marketing and sales strategies and tactics
- Your services and products: What’s hot, what’s not, and why
- Your advertising, Web site, and other marketing channels or media
- Your clients or members: current, prospective, and lost
- Your competitors
- Market trends
- The challenges your customers face
Our Research Will Give You Needed Insights:
- Customer Experience, Satisfaction and Loyalty Studies
- Market profiles and feasibility studies
- Attitude, awareness, and usage studies
- Segmentation analysis
- Product testing
- Product positioning
We’ll Use The Methodology That’s Right for You:
- One-on-one interviews (a.k.a. in-depth interviews)
- Focus groups
- Online and phone surveys
- Hybrid/combination surveys