Best Practices & How-To

2015

Q&A: Jay Lee, President and CEO, Agile Defense, On the Importance of Customer Satisfaction Research

November 18, 2015

In 2012, Market Connections conducted a survey of government contractors to find out what drives their marketing efforts, including contract retention. We have found that the key takeaways are still relevant—perhaps even more so—in today’s federal market. The study found that relationships are paramount, and that efforts to foster customer relationships are well worth the investment. These efforts include conducting research to learn details of customer preferences, needs and requirements. And contractors that conduct customer satisfaction research reported higher win rates than contractors who do not invest in this type of research. Customer satisfaction research is a powerful tool. Agile Defense, ... Read more

Why You Should be Using Infographics

March 12, 2015

Infographics. Snapshots of important data put into a digestible, visual format. Some are simple—a quick pie chart with a valuable fact. Some are more complex. Regardless of how they are designed, chances are you see them many times a day through social media, presentations, or in reports. This is because they are effective. They say a picture is worth 1,000 words, and that is definitely true of infographics. While the term infographic is relatively new, savvy individuals have used them for hundreds of years. Florence Nightingale convinced Queen Victoria to take action to save soldiers’ lives by creating a visual representation ... Read more

How to Become a Thought Leader in 2015

January 22, 2015

Part 1: Companies Using Thought Leadership to Extend Reach and Impact Positioning your company for growth and new business wins involves both delivering exceptional products and services and becoming a trusted advisor. Positioning yourself, and your company, as a thought leader—and therefore a trusted resource—plays an increasingly critical role in winning the business. Thought leadership is such an important component of a robust marketing strategy that Market Connections has seen a significant increase in thought leadership studies being commissioned, as well as unique and creative ways of leveraging thought leadership content. Leveraging the research is the key to making it work for ... Read more

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