Best Practices & How-To – 2016

2016

How to Make an Impact With Infographics

December 29, 2016

They say a picture is worth a thousand words for a reason: for thousands of years, we have been hard wired to respond to the visual cues around us; we simply retain what we see faster than if we read it. That makes delivering important information in an easily digestible visual form effective. For quick response, visuals are the way to go. Those visuals are called infographics: Snapshots of important data put into a digestible, visual format. Some are simple — a quick pie chart with a valuable fact. Some are more complex, like the one here illustrating the history of ... Read more

Best Practices Retaining Customers and Contracts: Customer Experience

December 19, 2016

WEBINAR: Best Practice Series: Customer Experience: Using Research to Retain Customers and Contracts from Market Connections, Inc. on Vimeo. Top government contractors know that getting honest feedback about contract performance and customer experience is crucial to relationships and contract renewals — that’s why winning contractors have programs in place. Whether the goal is retaining a key contract or winning new business, customer experience research can uncover valuable insight into contract performance. As part of our webinar series on Customer Experience, Market Connections’ Vice President of Research Strategy, Laurie Morrow shared best practices in customer experience research and how to leverage results to ensure ... Read more

How Customer Service Impacts Your Brand

December 5, 2016

Few things can tarnish your brand’s reputation faster than a bad customer experience, and customer experience starts with customer service. “It amazes me how often professional services firms tell me customer service is a retail issue and not something they need to make a key part of their strategy,” said Jen Sterling, Brand Strategist and Founder branding agency Red Thinking. This could not be farther from the truth: response time, employee knowledge and skill, attention to detail and courtesy are universal customer service goals, regardless of your business. Failure to deliver consistently on any of those can tarnish your brand. After conducting brand ... Read more

Government Contracting: Best Practices in Customer Experience

November 28, 2016

Regardless of the industry, successful businesses understand that customer experience is directly tied to retaining customers and contracts. They understand that how your customers perceive your brand, your services and the overall experience of interacting with your company is an important differentiator — and influences whether they buy from you. According to Gartner, 89% of marketers expect customer experience to be their primary differentiator by 2017. This applies whether your business serves consumers, other businesses or government decision-makers. Therefore, if you want your customers to stay loyal, you have to invest in the experience. Gartner predicts that by 2018, more than 50% of organizations ... Read more

WEBINAR: Best Practices Series: Content Creation

May 16, 2016

How to get noticed and leverage your expertise as a thought leader Presented by Market Connections In May 2016, Market Connections presented the first webinar in their “Best Practices” series focused on how successful government contractors create and leverage trusted content through thought leadership programs to position their expertise and differentiate from the competition. Guest speaker Lisa Sherwin Wulf, Director of Marketing – Federal, SolarWinds, shared how they have leveraged their three-year thought leadership campaign to support marketing and sales initiatives while enhancing brand awareness in key markets. Fill out the form to download the webinar. var ss_form = ... Read more

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