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Top Innovator: SAIC Helps NASA Create Faster Spectrometer System

March 28, 2017

Fourier transform spectroscopy (FTS) can be used to measure a host of environmental conditions, including water, atmospheric, gaseous, particulate, and thermal pollution. Thanks to a joint effort of NASA’s Langley Research Center and Science Applications International Corporation (SAIC), collecting the data from FTS measurements may become easier. SAIC and Langley developed a faster, more accurate, and less expensive method of processing measurement data from infrared spectroscopy for materials and chemistry studies. The method requires less hardware and captures data at any wavelength. This method improves upon existing methods — it is simpler, more accurate, faster, and less expensive than previous methods. ... Read more

Winning Contractor: Leidos To Provide Scientific R&D To The Air Force Research Laboratory

March 24, 2017

Many Department of Defense (DoD) programs face the challenge to reduce lifecycle costs while rapidly fielding technologically superior warfighting capability. Design strategies based on widely supported open standards increase the likelihood that future changes to the system will be accomplished cost-effectively. To help the Air Force meet this goal, the Air Force Research Laboratory (AFRL) has awarded global science and technology company Leidos a prime contract to provide research and development (R&D) under the Mission Systems Open Architecture Science and Technology (MOAST) Program. Under the MOAST program, Leidos will perform R&D to help evolve and expand emerging open systems architecture standards for existing and next-generation Air ... Read more

A Branding Expert Weighs in on Brand and Market Perception

March 23, 2017

While we help our clients measure market perception, that measurement is just one piece of branding; there is so much that goes into building a strong brand identity. We met with partner and founder of branding agency Red Thinking, Jen Sterling, to get her take on a few questions our clients frequently ask. Here are her thoughts: MC: What is your top level take on managing brand perception in the market? Jen: Perception is reality. No matter what industry you serve, remember that. And no matter what industry you serve, your employees and customers are brand ambassadors. As a branding company, we ... Read more

Market Perception Matters When Launching New Services

March 16, 2017

Selling services starts with name recognition — your prospects need to know who you are and have a positive perception of your company. But for them to consider working with you, they must understand what you do — that your company can do what they need and do it well. We call this market perception. Understanding the perception your prospects have is critical when launching new services. The story of one of our customers illustrates this importance. Our government-contracting customer sold advanced technology. As the company considered repositioning its brand around global security solutions, they wanted to understand current perceptions and position ... Read more

QA: Lisa Dezzutti on the Importance of Market Perception

March 14, 2017

How does your company or brand stack against your competitors? This is an important question to answer as you introduce new solutions or compete on new (or even existing) contracts. It’s also important to know if perceptions have changed over time, and if the way you communicate about your products, services and company represent the perceptions you want clients and prospects to have. In a few weeks, Market Connections will host a free webinar about market perceptions and company positioning. We thought we’d give you a sneak preview of what Market Connections, Inc. President and CEO Lisa Dezzutti will discuss in ... Read more

Do You Agree with These Digital Marketing Trends?

March 9, 2017

Back in December, The Borenstein Group shared the Top 10 digital branding and marketing trends for 2017. Now that we’re almost through the first quarter of the year, we thought it would be fun to look at a few of these digital marketing trends and get your opinion on what they mean. Psych: It’s Your Data. Cognitive insights derived from advanced analytics will help marketers better understand and predict digital behavior. Are you using the data you’ve collected from your customers to drive marketing? If so, how? It’s the Content, Stupid. Content Marketing will face an existential challenge as CMOs will demand hard conversion metrics ... Read more

TOP INNOVATORS: Accenture and Airbus Are Glomo Award Winners

March 7, 2017

Last week at the Mobile World Congress in Barcelona, GSMA announced the winners of the 2017 Glomo Awards, showcasing companies and individuals that are driving innovation in the rapidly evolving mobile industry. Accenture and Airbus won the Best Mobile Solution for Enterprise Award for the team’s innovative wearable-technology seat-marking product, “smart glasses” designed to improve the manufacturing process and accelerate time to market for the A330 aircraft. The initiative underpins Airbus’ digital transformation agenda and provides leading edge technology and field support enabling operators to mark seat placements six times faster and has reduced errors to zero on the A330 ... Read more

How Do You Stand Apart from Your Competition?

March 2, 2017

Understanding how your customers perceive your brand as a whole — and your brand value — is an important component of developing strong customer relationships. However, as customers look for specialized expertise to meet their needs, companies must distinguish divisions and sectors from the competition through niche marketing. While many companies know they need brand research at the corporate level, we have found tremendous benefit in doing brand research at the division or the business-unit level in order to meet this trend of niche marketing. It makes sense when you think of each division or business unit as a separate company. As ... Read more

QA: Kathy Sebuck, Citrix, on How Market Research Helped Shape Messaging

February 28, 2017

We often say the gut is a good starting point for developing messaging around your brand or new products and services. After all, you hear what your clients say every day; however, we advocate verifying those assumptions with data. Ad, message testing, and new product research can help you craft a message that resonates with your target buyer and increases the ROI on your investments. For a real world application of ad, message testing, and new product research, we spoke with Kathy Sebuck, Citrix Public Sector senior regional marketing manager. In late January, Citrix Public Sector launched a government-focused microsite at ... Read more

ACT-IAC Announces Igniting Innovation Finalists

February 23, 2017

Who are the brightest minds in government IT problem solving? How are their ideas translating into programs shaping our government? Find out at The American Council for Technology and Industry Advisory Council’s (ACT-IAC’s) fourth annual Igniting Innovation 2017 Showcase and Awards event. Igniting Innovation showcases these ideas and successes, helping spread best practices to other IT professionals across government. ACT-IAC has announced the Top 30 nominations — these government, industry, and partnerships at the federal, state, and local levels developed programs featuring ways to improving processes through automation, providing new digital services, and implementing cutting edge technologies. Click here to learn ... Read more

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