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Weekly News Kickoff: Hot Tech Trends in 2016

January 11, 2016

Welcome to 2016. It’s a fresh, new year with fresh, new goals. What are government tech trends to watch, and what do they mean for government contractors? This and more in the weekly news kickoff. Government IT: Hot Tech Trends in 2016 Local, state and federal governments aim to make their tech initiatives more open, responsive, technically up to date and secure this year. Can they pull it off? Information Week looks at the technology trends and goals in government IT. Interior First Feds To Move Financial Management to the Cloud The Interior Department just completed a migration of its financial management system to ... Read more

How Can You Differentiate Your Company from the Competition?

January 7, 2016

In an LPTA world, the challenge many government contractors face is articulating their value proposition while being the most cost-effective bidder. Even when the customer must heavily weigh cost in the selection decision, the bidder’s value proposition can influence the outcome. The key is in knowing what factors your customers really feel are important. To find out what your customers think is important, you need to ask. And the best way to do that — to get a truly unbiased opinion — is with third-party market research. This type of research gives you real data — including customer perceptions — that ... Read more

Top Innovator: CSC Unveils the Top Enterprise IT Trends for 2016

January 6, 2016

CSC is a leader in enterprise information technology, so it’s no surprise the company is keeping a pulse on the top trends for 2016. CSC’s top five enterprise IT trends for 2016 recognize two key things: The enormous potential that comes with digitization. Significant opportunities for corporate leaders to deploy next-generation technologies across the enterprise to drive change, growth and value for all stakeholders. Dan Hushon, CSC chief technology officer, sees a dramatic shift in the way organizations use digital platforms to do business. CSC’s top five IT trends will make 2016 the “Year of Contextualized Information,” with more open, information-driven organizations modernizing ... Read more

Weekly News Kickoff: 5 Cybersecurity Trends To Watch in 2016

January 4, 2016

With cybersecurity events such as the OPM breach behind us, it’s time to look ahead to the cybersecurity trends federal agencies and contractors must be prepared to handle. And did you know women in the government hold a higher percentage of top management jobs than in the private sector? That’s a trend worth celebrating. Welcome to the weekly news kickoff. Enjoy these highlights. 5 Cybersecurity Trends To Watch in 2016 In a three-part series, FedScoop shares cybersecurity trends to watch for this year. In part one Amit Yoran explores strategic data manipulation and disruption, increasing attacks on application service providers, hacktivism and ... Read more

Happy Holidays from Market Connections

December 21, 2015

Can you believe 2015 is almost over? This year really seemed to fly by. Now it’s time to wish you happy holidays and good tidings for the New Year. The Market Connections team will be taking some time off between Christmas and New Years to be with our families and get ready for the exciting things on the horizon in 2016. To prepare for next year, we took some time to reflect on highlights from this year. We thought we’d share them with you in one of our favorite formats — the infographic. Follow this link to learn some things you probably don’t ... Read more

Measure Your Marketing Success

December 10, 2015

“Market Connections’ research has delivered critical insights into my client’s brand health, market position and reputation. In fact, in one case Market Connections’ research revealed that a new key message was not valid to the market, before the client damaged its reputation.” LIV PIKUL, COMMUNICATIONS & BRAND CONSULTANT, KEILER & CO. As marketing budgets continue to shrink, it is important to know that every dollar spent will have a return. But assessing the ROI for marketing efforts can feel like taking a stab in the dark: How do you really know if your marketing is effective and how it translates into measurable ... Read more

Q&A: Tom Anderson, SAIC Vice President of Health Services, On the Value of Doing Good Things In Your Community

December 9, 2015

In a survey of the importance of corporate philanthropy, Market Connections found government respondents feel participation and involvement with charities and giving back to the local community are ways for a contractor to be a good corporate citizen. The majority of respondents also agree that volunteerism is just as important as giving money, especially for corporate leaders. Corporate philanthropy is an important piece of the strategic plan. And by committing to the very things that impact future workers and the community as a whole, a company demonstrates how much it values people in its immediate vicinity. Tom Anderson, Science Applications International Corp. ... Read more

Weekly News Kickoff: Celebrating 50 Years of Change

December 7, 2015

Much has changed within the government over the last 50 years, and many time a historic event has been the catalyst. Most people understand the significance of the first moon landing, Watergate and Vietnam for a social perspective. But how did these events shape the way government functions? In honor of its 50th anniversary, Federal Times is highlighting ten transformative events and how they impact our government. Welcome to the weekly news kickoff. Enjoy these highlights. Obama Tries to Ease Anxiety Over Terrorism With Oval Office Address President Obama said Sunday that recent attacks in Paris and San Bernardino, Calif., show the ... Read more

Q&A: Ginger Kessler, Brocade Federal Marketing Director, on the Value of Good Market Research

December 3, 2015

Market research is a wonderful tool for generating valuable thought leadership content. Not only does it reveal important information about attitudes and perceptions of emerging trends, federal decision makers trust it — data from the Federal Content Marketing Review shows that 69 percent of federal decision-makers find research reports to be the most valuable content. Brocade — a leader in helping federal agencies modernize their network infrastructure — has believed in the value of research for years, using it to educate its customers about important topics and trends. This year, Brocade, in conjunction with Market Connections, conducted studies to learn about ... Read more

How a Customer Satisfaction Index Can Help Your Business

December 2, 2015

Customer satisfaction research is an important tool. The insights it provides can help you focus improvement efforts on the specific areas that will have the most measurable impact on customer loyalty, retention and growth. And in this complex market, that is critical. We’ve heard stories of clients that have been able to save key accounts that were at risk due to brewing dissatisfaction. Many of Market Connections’ clients don’t stop with the research results, however. Using a Customer Satisfaction Index (CSI), they simplify the data into a single measurement to digest the data quickly. This tool provides a composite score of ... Read more

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