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Winning Contractor: L-3 Wins Contract to Integrate Mission Systems for C-130J Aircraft for U.S. Coast Guard

November 5, 2015

L-3 Communications won a $30 million contract from the U.S. Coast Guard to install next-generation mission system suites in two C-130J aircraft. The U.S. Coast Guard and the U.S. Navy jointly developed the government-owned mission system, which operates across multiple platforms. The total value of the contract, awarded in early October, is about $93 million with all options exercised.  L-3 Platform Integration in Waco, Texas, will perform the work. Under the five-year contract, L-3 will integrate mission systems on two baseline C-130J long-range surveillance aircraft. The contract’s multiple options include performing the same work on three similar aircraft and converting seven HC-130J aircraft. L-3 will produce, install, test and deliver the ... Read more

How To Create Content with a Purpose

November 4, 2015

Content — whether it’s a blog post or a white paper — is the message about your products and services you want your customers and prospects to receive. Content has a big job to do: It must attract the right visitors to your website, convert them to leads, and nurture prospects through your sales funnel. It may do that by establishing your team as thought leaders or by providing interesting offers. Given the importance of the message, it may surprise you to learn that creating good content is only partially about the actual content. It’s also about the content strategy and ... Read more

Weekly News Kickoff: Senate Approves 2-Year Budget Deal that Prevents Default on Debt

November 2, 2015

Last week the Senate approved a budget deal that will avert a government shutdown in December. Happy holidays early! Welcome to the weekly news kickoff. Enjoy these highlights. Senate Approves Two-Year Budget Deal To Keep Government Running The Senate passed a two-year budget deal early Friday that would prevent the U.S. government from defaulting on its debts next week and help avert a potential government shutdown in December, Federal Times reports. Senators voted 64-35 to approve the legislation. The House had approved the agreement Wednesday, despite opposition from a majority of Republicans, and President Obama was poised to sign it into law. The legislation ... Read more

How Is the Market Shifting?

October 29, 2015

At the Professional Services Council Annual Conference in early October, PSC released the 2015 Services Sector Review (available for download for PSC members). The review contained good news about some market trends: The federal market for technology and professional services is stronger than many might think. The professional services industry has weathered a spending trough, but things are looking up: Contract spending in the civilian agencies grew during fiscal year 2014, which featured a more than three-week government shutdown. In an overview, PSC discussed some overall trends from the last year: The market is shifting. New players, new cultures (in and out ... Read more

When Should You Reach Out To Customers?

October 28, 2015

Federal marketers have a good handle on where to reach their customers and what to give them. But the question of when to reach out can be vexing. Is it best to send messages at 9 a.m. on Tuesday morning or 4 p.m. on Friday? When are prospects most likely to notice a tweet or an email? And then when are they most likely to respond? At the 7th Annual Federal Media & Marketing Study breakfast that Market Connections held this month, an expert panel addressed that question. This year’s study shows that federal decision-makers are spending more time accessing news ... Read more

Weekly News Kickoff: U.S. ‘Nowhere Near The Cutting Edge’ In Countering Insider Threats

October 26, 2015

At a cybersecurity event, a panel of security experts said the snail’s pace at which the federal government embraces new technologies and ideas is impeding its ability to watch for insider threats. Would you agree? Welcome to the weekly news kickoff. Enjoy these highlights. U.S. ‘Nowhere Near The Cutting Edge’ In Countering Insider Threats The federal government’s ability to protect itself from insider threats is a “very long time” away from matching what’s possible in the private sector, FedScoop reports a Department of Homeland Security official saying. The comments came from a panel discussion of experts who either work for or were ... Read more

How Is the XaaS Model Impacting Financing?

October 22, 2015

Last year, the Professional Services Council and Market Connections conducted a study on the e “convergence” of technology and professional services. Convergence is about more than just IT and technology: It involves changes in how government scopes and procures services and technologies, how contractors shape their offerings to the government, and the up-front investments contractors make to build and support “as a service” (XaaS) models. The study found the industry on the cusp of a shift in the marketplace. A year later, the shift indicated in the study continues steadily. Now as government adopts the XaaS business models, shifting from capital ... Read more

This National Cybersecurity Month, Be Mindful of Where the Greatest Threats Lie

October 21, 2015

October is National Cybersecurity Awareness Month, and it’s a great time to evaluate potential threats and solutions. SolarWinds recently commissioned Market Connections to find out where the biggest potential threats are. And according to the survey results, the greatest threats come from within. The majority of the 200 survey respondents said they believe malicious insider threats are just as damaging as external threats. Further, one-third of respondents said they believe accidental misuse by insiders can be as dangerous as those who harbor malicious intent. Why are insiders such a threat? In the Washington Post, SolarWinds offered several reasons: Shifting technology With the number ... Read more

Weekly News Kickoff: GSA Mulling Cybersecurity SIN for IT Schedule 70

October 19, 2015

The General Services Administration is considering adding a special item number for cybersecurity to IT Schedule 70 — which could benefit contractors offering cybersecurity solutions. What do you think about the proposed SIN? Welcome to the weekly news kickoff. Enjoy these highlights. GSA Mulling Cybersecurity SIN for IT Schedule 70 The General Services Administration got good industry feedback on its proposed cybersecurity and information assurance (CyberIA) special item number (SIN) and could decide on whether to move forward with the new category within the next three to six months, Federal Times reports. If the agency decides to create the SIN — which ... Read more

Why Making Webinars Part of Your Marketing Strategy Makes Sense

October 15, 2015

Did you know that two-thirds of federal decision makers attended one to three webinars in 2015? In 2011, nearly half didn’t attend any. This is just one of the insights around how federal decision makers spend their time that came out of the 7th Annual Federal Media & Marketing Study that Market Connections released earlier this month. If the shear numbers of decision-makers and influencers you could reach is not reason enough to include webinars in your marketing strategy, consider this: Respondents in the Federal Media & Marketing Study considered webinars more trustworthy than editorial content, consumer opinions posted online or corporate ... Read more

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