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Can the Target Audience Impact the Price of Your Focus Group?

October 8, 2015

A natural question for a company interested in conducting focus groups to gauge customer experience is, What does it cost? The answer: It depends. But Market Connections CEO and Founder Lisa Dezzutti points out that investing in the right focus groups is worthwhile. In Part 2 of our series on customer experience, Dezzutti said: “I think the most effective research method is focus groups because in this setting customers tell personal stories that provide rich data on the actual experience. It is always amazing what customers will share in this setting — and the insights are invaluable. ... Read more

In Federal Marketing, You Must Know Your Audience and Speak to Them

October 7, 2015

The continued rise of mobile device use is among trends to note in the 7th Annual Federal Marketing & Media Study. Market Connections revealed the results of the study last week, and a panel of industry experts discussed the trends that federal marketers should note as they prepare their 2016 marketing strategies. “The data show that federal marketers must have a strong mobile strategy,” said Lisa Dezzutti, founder and CEO of Market Connections. “Social media are a viable channel for all age groups.” The panelists gave three key pieces of advice based on the results and their experience working in, or marketing ... Read more

Weekly News Kickoff: Marketing Study Results, Deceit as a Defense Against Cyberattacks

October 5, 2015

It was a busy week at Market Connections with our annual Federal Media & Marketing Study results breakfast. We enjoyed seeing so many familiar faces – and so many new ones ­– at this year’s event. If you couldn’t be there, download a free overview of the results. Welcome to the weekly news kickoff. Enjoy these highlights. Using Deceit To Defend Against Cyberattacks A new generation of “threat deception” technology is taking the honeypot to a new, enterprise level that offers a more aggressive way to defend the network, Information Week reports. Gartner predicts 10 percent of all enterprises will employ some ... Read more

2015 is the Year of Media Complexity in Federal Marketing

October 1, 2015

According to the findings from the 2015 Federal Media and Marketing Study, government decision-makers are accessing information through an increasingly complex mixture of print, digital, mobile and social media. The study shows that digital and social media are on the rise as major influencers in how government executives consume information — a trend that is dramatically changing reading habits and reinforcing the need for those in federal marketing to develop comprehensive content strategies if they want to influence federal decision-makers. More than 3,000 federal decision-makers and influencers answer the annual survey, which aggregates data on consumption of print, television, radio, mobile, social ... Read more

Top Innovators: Text2Them and Carahsoft Make Anonymous Two-Way Text Messaging Available To Students

September 30, 2015

Shortly before the 2015–2016 school year started, Text2Them Inc. announced a partnership with Carahsoft Technology Corp., to provide students with the ability to reach their school via anonymous two-way text messaging. Text2Them’s “Text 2 Stop It” program is combating the growing problems of bullying, campus assaults, drugs and suicides in schools and colleges. Text 2 Stop It uses a patent-pending, two-way texting technology to interview students who wish to anonymously inform the school of bullying/cyberbullying, drugs, fights, sexual improprieties and other unsafe activities. The transcript of the conversation is then sent to the school counselors/administrators trained to intervene in these cases. Students ... Read more

Weekly News Kickoff: 7th Annual Federal Media & Marketing Study Research Results To Be Revealed This Week

September 28, 2015

On Thursday, Market Connections will release the results of the 7th Annual Federal Media & Marketing Study. There is still time to register for the Thursday results briefing and breakfast. Register now. Welcome to the weekly news kickoff. Enjoy these highlights. Energy CTO Announces Departure Department of Energy Chief Technology Officer Pete Tseronis is leaving federal service, FedScoop reports. Tseronis has served as Energy’s CTO since 2008. His major focuses while he was CTO of Energy were deploying new technologies throughout the department, such as cloud, wireless and mobility solutions, and improving cybersecurity. He was also the visionary behind the department’s enterprise ... Read more

Q&A: Sara Leiman, TMP Government’s VP Media Director Discusses How Research Helps Determine Where To Focus Media Budgets

September 24, 2015

When every marketing dollar is a precious resource, federal marketers must strategically decide where, when and how much to spend to reach federal decision-makers. Seven years ago, Market Connections and Sara Leiman launched the annual Federal Media and Marketing Study to help federal marketers make those decisions using impartial third-party research. The survey garners responses from more than 3,000 decision-makers, and highlights their use of digital, mobile, social, print and broadcast. Today the federal media study has become a must-have marketing tool in the federal arena. In one week — Oct. 1, 2015 — Market Connections and Sara Leiman will release ... Read more

What Media Channels Should You Add to Your Marketing Plan for 2016?

September 23, 2015

As the federal fiscal year winds down, many contractors will take advantage of the rare quiet to start working on their 2016 marketing plans. Whether you are focusing on thought leadership, developing webinars or using other marketing tools to reach government buyers next year, media distribution is likely in your plan. After all, there is a good chance your audience will learn about what you’re doing via media coverage. What media channels should you be looking at for 2016? The answer to that question is exactly what the Federal Media & Marketing Study (FMMS) is designed to uncover. Last year’s study found ... Read more

Weekly News Kickoff: Where Do Government Decision Makers Turn for Information?

September 21, 2015

Here we go again. The end of the federal fiscal year is upon us and we are facing a possible government shutdown. Or are we? It changes every day. Is this the new normal in Washington? It certainly feels like it. Welcome to the weekly news kickoff. Enjoy these highlights. Where Do Government Decision Makers Turn for Information? What media channels should federal marketers consider for 2016? The answer to that question is exactly what the Federal Media & Marketing Study (FMMS) is designed to uncover. Find out the answer on Thursday, Oct. 1, 2015, when Market Connections, Inc. releases the findings ... Read more

Are Agencies Structured for Cloud Success?

September 17, 2015

When the Office of Management and Budget rolled out a governmentwide cloud computing strategy — part of a the “Cloud First” initiative — many agencies were struggling to move just a few of their systems to the cloud, never mind everything. Times have changed, and the federal technology landscape looks quite different. FierceGovernmentIT wondered how much that landscape has changed, and commissioned government market research firm Market Connections to find out. The research — which FierceGovernmentIT released September 16 — 2015, sheds light on cultural roadblocks and organizational challenges that could interfere with the adoption of cloud computing across government. The ... Read more

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