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What Is Working In Federal Marketing, Part 3

May 20, 2015

In February, Federal Marketing Insights posted the first of a four-part series focusing on government marketing trends. The discussion in that first part, which centers on data from the Market Connections 2014 Federal Media and Marketing Study. That study tracks the media outlets where decision-makers get their information. The second part of the series addresses thought leadership. This most recent post in the series focuses on the evolution of event marketing. Events, when done well, are a great way to present thought leadership to your audience and to drive sales. Strategically attending events (or becoming a speaker at an event) is ... Read more

Weekly News Kickoff: Federal Green Challenge Winners Announced

May 18, 2015

Which agencies are doing the most to reduce the government’s environmental footprint? The Environmental Protection Agency has announced the winners of the Federal Green Challenge. Welcome to the Weekly News Kickoff. Enjoy these highlights. Federal Green Challenge Winners Announced The Environmental Protection Agency has named winners of this year’s Federal Green Challenge, which prompts agencies to help reduce the government’s environmental footprint. More than 400 agencies participated this year. Mathy Stanislaus, the assistant administrator of the EPA’s Office of Solid Waste and Emergency Response, joined Tom Temin on the Federal Drive with more on the challenge and this year’s winners. Download the ... Read more

What Makes Content Sharable?

May 14, 2015

Innovative ideas create change only when people know about them and share the vision. That’s why it’s important to create shareable content. Whether it’s a white paper or a blog post, you need to ensure not only that your prospects read it, but also that they pass it along to colleagues and leadership. In the Federal Content Marketing PulsePollTM we asked what federal decision-makers think makes content sharable. They said they want substance backed by facts: statistical data points, thought-provoking ideas and independent third-party validation. They want high-quality content that will support a decision, whether it’s to buy a specific product ... Read more

Winning Contractor: Surescripts Advances Nationwide Healthcare Interoperability with Broad Implementation of National Record Locator Service

May 13, 2015

Technology has the ability to allow levels of information sharing that can make people’s lives significantly easier. Sharing of patient health records is a great example: The ability of medical providers to connect with pharmacies regardless of location can help both provide higher-quality health care. According to the U.S. Department of Health and Human Services, lack of immediate access to health information causes 20% of preventable medical errors, and missing medical information impacts one out of seven primary care visits. Surescripts, the nation’s largest health information network, wants to improve those numbers. The company will implement its National Record Locator Service with electronic ... Read more

Weekly News Kickoff: 5 Ways to Turn Big Data into Better Government

May 11, 2015

One way to innovate is by learning from the past — what did or did not work. The troubled rollout of healthcare.gov provided one such opportunity, leading to five best practices for how government can use big data. Welcome to the weekly news kickoff. Enjoy these highlights. 5 Best Practices for Turning Big Data Into Better Government Before a standing-room-only crowd at FedScoop’s Data Innovation Summit 2015, Mina Hsiang, health data advisor at the U.S. Digital Service, used the rollout of healthcare.gov to offer five tips on how government can use big data to provide a better user experience for constituents. Tip No. ... Read more

How LoopNet and Google Used Research To Help an Industry Grow

May 7, 2015

The commercial real estate market is an $11 trillion industry. Its continued growth is directly tied to how those in the industry market their products and services. LoopNet operates the most heavily trafficked commercial real estate marketplace online, with more than 9.0 million registered members and over 5 million unique visitors monthly. The LoopNet marketplace, which consists of more than 800,000 property listings, covers all commercial property categories, including office, industrial, retail, multifamily apartment buildings, hotel, land, specialty properties, investment properties and businesses for sale. Commercial real estate professionals look to LoopNet as an industry and thought leader. In 2014, LoopNet ... Read more

Winning Contractor: Nutanix Supports Office of the Secretary of Defense with Web-scale Architecture for Private Cloud Migration

May 6, 2015

The Office of the Secretary of Defense (OSD) has awarded a contract to Nutanix to use the company’s web-scale architecture as the base for a private cloud migration. Under the contract, awarded in April, OSD will use the Nutanix Virtual Computing Platform, which eliminates the need for costly and complex storage area networks by integrating high-performance storage and computing into one unified appliance. As part of the program, OSD is virtualizing servers from the Enterprise Information Technology Services Directorate and U.S. Army Information Technology Agency into a private cloud environment. The program — estimated to take 12 months — will consolidate ... Read more

Weekly News Kickoff: OMB Releases FITARA Guidance

May 4, 2015

It looks like federal CIOs are getting their Federal IT Acquisition Reform Act guidance sooner than anticipated. The impact this guidance will have on IT acquisitions remains to be seen. What do you think? And mark your calendars for a May 19 webinar on how to manage federal information records. Welcome to the weekly news kickoff. Enjoy these highlights. Webinar: Driving Mission Value from Your Agency’s Information Information security. Information governance. Information access. Information value. Checking these boxes may seem straightforward, yet few agencies can confidently do it. Complying with applicable federal records management laws and regulations is critical not only to ... Read more

PODCAST: Cybersecurity 101

April 30, 2015

Cybersecurity is the top-of-mind concern in federal agencies: Regardless of the mission, agencies are concerned with protecting their data. SolarWinds commissioned a study showing budgets are the biggest obstacle agencies face in implementing cybersecurity measures. When budget is a factor and cybersecurity initiatives an imperative, agencies must prioritize investments and ensure that security basics are in place. Recently TechSource conducted a podcast interview with Cris Thomas, Strategist for Tenable Network Security. Cris discusses the fundamentals of cybersecurity and how continuous monitoring needs to be an ongoing priority for any organization. Click the link below to listen to the podcast. To learn more ... Read more

3 Must-Knows on Navigating SLED IT Waters

April 28, 2015

Editor’s Note: This article first appeared on the “Government Sales Insider” blog on April 14, 2015. Author Rachel Eckert is a Senior Analyst with immixGroup. During March’s Beyond the Beltway event, a panel CIOs shared countless insights on current and upcoming opportunities in the state, local, and education (SLED) market, but the most interesting takeaway was a short one-liner from Oregon’s Chief Information Officer, Alex Pettit, “hundreds of people can say ‘no’ in an organization, but only a small number can say yes.” This got me thinking, knowing who has the decision-making powers is just as important as what is being ... Read more

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