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Weekly News Kickoff: Senate Confirms Loretta Lynch as Next Attorney General

April 27, 2015

Congratulations to Loretta Lynch, our new U.S. attorney general. The Senate confirmed her appointment last week. And if you are caught up on the threats from “The Walking Dead,” check out the five cyberwar threats worth watching. Welcome to the weekly news kickoff. Enjoy these highlights. Senate Confirms Loretta Lynch as Next Attorney General The Senate confirmed U.S. Attorney Loretta Lynch as the next attorney general in a 56-to-43 vote April 23. Lynch replaces outgoing Attorney General Eric Holder, who served in that position since 2009, Federal Times reports. President Obama said in a statement that Lynch had spent her life fighting ... Read more

Are You Harnessing the Marketing Power of The Internet of Things?

April 23, 2015

The Internet of Things (IoT) is getting a lot of attention, and the marketing arena is no exception. IoT provides opportunities for marketers — both in the federal and commercial sectors — to respond to their customers’ needs based on their digital behaviors. IoT presents opportunities for real-time engagement and customer service. To help put some context into what IoT means for marketers, Marketo created an infographic that explains the key points.  As a leader in digital marketing software and solutions, Marketo helps marketers master the art and science of digital marketing. The company provides a range of resources on its website, all of ... Read more

3 Tips for Top Digital Content

April 22, 2015

In the Federal Content Marketing PulsePollTM, we found that how federal decision makers are consuming digital content is changing: Webinars, case studies and research reports are the top types of content they find useful. In March, Linda Descano, Managing Director and Global Head of Content & Social at Citi, posted an article on LinkedIn recapping the The Content Council’s annual conference, Content Chaos: Navigating the Path to Engagement. Linda’s article covers many great points, but three in particular bear keeping in mind as you develop content to reach the federal market: Content marketing is more than a discipline; it’s everything you do. ... Read more

Weekly News Kickoff: Agencies Overestimated IT Savings by $3.8B

April 20, 2015

Are you committing any of the seven deadly sins that get users hacked? From devising weak passwords to using unprotected public WiFi, we all occasionally do things that make a hacker’s job easier. Welcome to the weekly news kickoff. Enjoy these highlights – from a secure network. 7 Deadly Sins That Get Users Hacked In an Information Week blog, Ericka Chickowski shares the simple things users do that make it easy to hack them. She says phishing is still one of the most powerful and simple ways to start even the most sophisticated of attacks. It remains a hacker’s best friend because ... Read more

Winning Contractor: ManTech Wins $10.9M Contract to Provide IT Services for DoD’s Health Data Exchange Initiatives

April 16, 2015

The Department of Defense is working to consolidate its health community’s legacy data-sharing initiatives and expand the capabilities of existing Defense Medical Information Exchange (DMIX) systems. On March 20, 2015, the Department of the Interior awarded ManTech International Corporation a task order to provide IT services in support of the DoD DMIX Program Management Office. ManTech will provide software analysis, design, development, and testing and implementation to further this initiative. The program goal is to streamline existing capabilities into a single, reliable data-sharing mechanism, while reducing redundancy and continuing to support the secure exchange of standardized health data with all ... Read more

Where Are Leading CMOs Spending Marketing Budgets?

April 15, 2015

While federal marketers may have different priorities from their counterparts in the commercial sector, studying what the top companies are doing can help shape federal marketing strategies. Since 2008, the Duke University Fuqua School of Business, The American Marketing Association (AMA) and McKinsey & Company have joined to conduct The CMO Survey. The biannual survey is the longest-running survey dedicated to understanding the field of marketing. The most recent survey, released in February, revealed that top marketing executives are optimistic about the economy. However, they are not sure how increased investments in social media and marketing analytics will help them ... Read more

Weekly News Kickoff: Microsoft Turns 40

April 13, 2015

Happy 40th birthday Microsoft. Like many who have reached that milestone age, 40 years under the belt is a good time to reflect on successes and failures, and look toward a bright and happy future. And tune into Federal News Radio at 3:00 today as “Amtower Off Center” host Mark Amtower interviews Lisa Dezzutti and Monica Mayk of MarketConnections on the changing landscape of marketing to the government. Welcome to the weekly news kickoff. Enjoy these highlights. Microsoft Turns 40 Four decades and three CEOs later, Microsoft has evolved into an empire that continues to dominate personal computing around the world. There ... Read more

What Is the Most Influential Content for Federal Decision Makers?

April 9, 2015

Does it make sense to spend time and money developing traditional marketing collateral if your target market doesn’t think it is valuable? Of course not. Despite this common-sense conclusion, a recent poll shows that 68% of federal contractors say developing marketing collateral is a high priority, but only 37% of federal decision makers say that type of content influences their buying decisions. Market Connections and the Merritt Group released the results of the Federal Content Marketing Pulse Poll® last month. While this poll reveals that federal decision makers do want to receive content from contractors, they simply don’t want traditional marketing ... Read more

What Is Working In Government Marketing, Part 2

April 8, 2015

In February, Federal Marketing Insights posted the first of a four-part series focusing on government marketing trends. The discussion in that first post centered on data from the Market Connections 2014 Federal Media and Marketing Study, which tracks the media outlets where decision makers get their information. Federal Marketing Insights recently posted the second part of the series, in which Mark Amtower addresses the concept of thought leadership with panelists Ralph Renzi, director of federal sales for WTOP and Federal News Radio; Lisa Dezzutti, founder and CEO of Market Connections, and Rita Walston, senior director of client marketing at immixGroup. This informative ... Read more

Weekly News Kickoff: D.C.’s Top 50 Women in Tech 2015 and April Fools’ Hits DoD

April 6, 2015

Did anyone prank you this April Fools’ Day? Inventive pranks have become as much fun as Super Bowl ads, and everyone is a fair target. Read to find out what some imaginative minds say the Defense Department was up to last week. On a more serious note, FedScoop has named “D.C.’s Top 50 Women in Technology.” We join FedScoop in honoring these industry leaders. Welcome to the weekly news kickoff. Enjoy these highlights. D.C.’s Top 50 Women in Tech 2015 FedScoop has released “D.C.’s Top 50 Women in Technology.” The vibrant energy, determination and imagination of these 50 women are making a ... Read more

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