Blog

6 Ways Government Contractors Can Use Innovative Digital Marketing and PR Strategies to Win Business

February 18, 2015

Note: This article originally appeared on the Bluetext blog January 6, 2015. The FedPulse editorial team thought the topic was timely for the FedPulse audience, and Bluetext gave us permission to repost it. The article is by Bluetext partner Don Goldberg. When it comes to marketing and communications, government contractors and public sector IT providers face a set of unique challenges. For one, the customer base of Federal, state and local decision makers responsible for purchasing technology products and services – ranging from CIOs and CTOs to program managers, IT managers and procurement officers – represents a finite group that can ... Read more

Weekly News Kick Off: Research Study Finds Cloud Computing Migrations a Challenge for Government

February 17, 2015

How are federal agencies doing with their cloud migrations? A research study shows it’s a challenge for them. Welcome to the Weekly News Kick Off. Enjoy these highlights. Research Study Finds Cloud Computing Migrations a Challenge for Government A research study commissioned by General Dynamics Information Technology, and conducted by government market research firm Market Connections, Inc., finds cloud computing addresses two key government concerns: security and cost savings. At the same time, managing migrations to cloud environments is a challenge. A recent video discusses the benefits of moving to the cloud and how to make the migration seamless. Event: How Can You ... Read more

What is Working in Marketing to the Government?

February 12, 2015

Effectively marketing to the government is constant challenge, but it needn’t be if you know what tactics to use. In December, Federal News Radio’s “Amtower Off Center” invited Lisa Dezzutti, founder and CEO of Market Connections, Rita Walston, senior director, Client Marketing at immixGroup, and Ralph Renzi, director of Federal Sales for WTOP and Federal News Radio to discuss top trends in marketing to the federal government. Much of the discussion centered around data from the Market Connections 2014 Federal Media and Marketing Study, which tracks the top media outlets where decisions-makers get their information. The unique blend of thought leaders ... Read more

Q&A: Dave Doherty, Managing Director, S2W Consulting, on Pricing to Win in 2015

February 11, 2015

In October, 2013, Market Connections, in collaboration with Deltek and Centurion research solutions, released a study on the impact of LPTA procurements on government contracts and solutions. The study findings continue to be among the most-read content on the FedPulse blog. Given contractor interest in pricing, we reached out to Dave Doherty, Managing Director with Strategy to Win Consulting Group (S2W) and an expert in creating pricing to win strategies and gathering competitive intelligence, to share his thoughts on how contractors can price-to-win in 2015. For 17 years, Dave has helped many of the largest contractors inside the Beltway successfully bid on, ... Read more

Weekly News Kick Off: FCW Announces the 2015 Federal 100, president reveals fiscal 2016 budget request

February 9, 2015

Who is exploring the art of the possible in Federal IT? FCW announces the winners of the 2015 Federal 100. And President Obama reveals the fiscal 2016 budget request…what are the chances it will get through Congress? Welcome to the weekly news kick off. Enjoy these highlights. FCW Announces the 2015 Federal 100 Federal IT professionals submitted hundreds of nominations to FCW for the annual Federal 100. Their panel of judges debated for hours (and enjoyed reading the inspirational stories). The end result? A list of 100 women and men that should make even the most hardened skeptics optimistic about what’s possible in ... Read more

Ready to Become a Thought Leader in 2015?

February 5, 2015

Strategies for winning new business—or retaining current business—are always a topic of interest. We have found that positioning your company for growth and new business wins involves both delivering exceptional products and services and becoming a trusted advisor. One way to become a trusted advisor is to position yourself, and your company, as a thought leader. Thought leadership is such an important component of a robust marketing strategy that Market Connections has seen a significant increase in thought leadership studies being commissioned, as well as unique and creative ways of leveraging thought leadership content. In a two-part series, we will share ... Read more

Do You Know How to Reach Government Decision Makers?

February 4, 2015

Whether you are focusing on thought leadership, developing white papers, or using other marketing tools to reach government buyers this year, media distribution is likely in your plan. It’s important to know how federal buyers are using different forms of media. That is exactly what the Federal Media & Marketing Study is designed to uncover. Last year’s Federal Media & Marketing Study found that reaching the right senior decision-makers at civilian and defense agencies continues to be a complex challenge for federal marketers. Every dollar assigned to reach federal decision-makers is a precious resource and must be focused now more than ... Read more

Weekly News Kick Off: VA takes first step in implementing agency wide reform

February 2, 2015

The VA is on the way to agency wide reform that will help the agency better serve our nation’s veterans, and the Defense Department is ready to “get real” about cloud data. Welcome to the weekly news kick off… enjoy these highlights. VA takes first step in implementing agency wide reform The Veterans Affairs Department is taking the first steps in an agency wide initiative to overhaul the way the agency interacts with veterans. The program, called MyVA aims to reform the way the VA interacts internally and with the veterans it serves, said Bob Schneider, a former VA deputy assistant secretary ... Read more

Five Essential B2B Marketing Tactics for 2015

January 28, 2015

Note: This article originally appeared on the Bluetext blog January 9, 2015. The FedPulse editorial team thought the topic was timely for the FedPulse audience, and Bluetext gave us permission to repost it. The article is by Bluetext partner Rick Silipigni. As trends and technologies continue to accelerate at a pace faster than many marketers can match, the New Year is going to provide even more challenges for business-to-business marketers. With that in mind, here are what I believe are the top five most essential strategies you need to consider for 2015. Omni-Channel Marketing B2B marketers have been disproportionately focused on the shiny ... Read more

SolarWinds Survey Investigates Insider Threats to Federal Cybersecurity

January 27, 2015

“Pointing to hackers, terrorists or foreign governments as the top threats to our government’s security seems obvious. . . . But who could imagine that their own colleagues could accidentally cause security breaches with comparable impact to those executed with malicious intent?” —Chris LaPoint, Group Vice President of Product Management, SolarWinds In December, 2014, SolarWinds, in conjunction Market Connections, conducted its second annual blind survey of 200 IT and IT security decision makers in the federal government, military and intelligence communities in an effort to uncover their most critical IT security challenges and to determine how to make potential federal cybersecurity threats ... Read more

© 2017 Market Connections, Inc.  All rights reserved. Privacy Policy

Mobile Menu