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Weekly News Kick Off: Health IT Marketing to See Growth, New Cyber Laws could Pave Way for Unified Threat Defense

January 5, 2015

Welcome to the first weekly news kick off of the new year. It looks like health IT marketing is going to enjoy some growth, while all of those cyber laws President Obama signed at the end of the year could pave the way for a unified threat defense. Enjoy these highlights. Health IT Outsourcing Market to See Nearly Nine Percent Annual Growth through 2019 A new market report has projected an 8.60% compound annual growth rate for the healthcare and life sciences information technology outsourcing market from 2015 to 2019. According to the report, cloud computing is among the outsourced technologies designed to ... Read more

What are Your 2015 New Year’s Resolutions?

December 23, 2014

We recently released a poll that asks, among other things, the top personal and professional new year’s resolutions. Early results show a few consistent key business resolutions rising to the top: Focus on strategic partnerships Be more organized Win more work and grow revenue Improve work-life balance Saturate the marketplace with fresh content and expertise across a variety of well-informed media and channels Those all sound like reasonable and attainable new year’s resolutions to us. If you’d like to make your voice heard, click here to take a quick two-question poll. The FedPulse staff wishes you Happy Holidays and a Joyous New year! Read more

Weekly News Kick Off: What are the Implications of the Sony Hack on Security, Air Travel Getting Safer

December 22, 2014

Welcome to the weekly news kick off. One of the most interesting stories this past week was the Sony hack. While that specifically targeted the entertainment world, it certainly has far reaching implications for cybersecurity in all sectors. What do you think about it? Enjoy this and more highlights. What Does the Sony Cyber Attack Mean? A cyber attack on Sony Pictures that forced the cancellation of a major film release is being seen as a serious national security matter, the BBC reported. CNN reported that cybersecurity and intelligence experts warn this is only the beginning. A CNN review of cyber attacks ... Read more

Q&A: Deon Viergutz, President, Ft. Meade Alliance, Discusses the Human Element Behind the Need for More Cybersecurity Training

December 18, 2014

Cybersecurity threats continue to dominate headlines with the risks seeming to mount daily. The consequences of a breach have been prevalent in headlines. Less prevalent is the discussion about what government agencies can do to minimize those threats at every level of the organization. To gauge federal government IT decision makers’ awareness and attitudes about a range of cybersecurity topics, the Fort Meade Alliance commissioned a poll with government market research firm Market Connections, Inc. The online survey of 200 respondents from federal civilian and defense/military agencies looked at issues including insider threat prevention, investment priorities and cybersecurity awareness training. The poll ... Read more

Winning Contractor: NetApp helps NIF focus on the science

December 17, 2014

NetApp is known for creating storage and data management solutions that are cost effective and help their clients achieve their mission. The National Ignition Facility Lawrence Livermore National Laboratory (NIF) is just one example of NetApp in action. NIF tasked NetApp to help optimize access to scientific applications while providing high availability for storage of data captured from scientific instrumentation. NetApp answered the challenge by migrating them to NetApp® clustered Data ONTAP® and using NetApp Flash PoolTM to accelerate performance for Oracle® virtual machines. Due to the size, nature, and criticality of its research, NIF must avoid system downtime whenever practical. ... Read more

How to Increase Win Rates by Benchmarking Your Capture Process

December 16, 2014

How to increase win rates is a topic that comes up in almost every discussion we have with our customers—whether we’re conducting new pursuit and capture research for them or simply catching up at a networking event. As companies are in the midst of planning their 2015 marketing activities, we thought it would useful to discuss how to increase win rates by benchmarking your capture process. We originally posted an article on this topic in 2012 based on the results of the 2012 Government Contractor Study, and the ideas remain as relevant today as they were then. Capturing lessons learned and ... Read more

Weekly News Kick Off: No government shutdown this holiday; NVTC seeking innovative companies

December 15, 2014

Welcome to the weekly news kick off. Is your company an innovator? Apply for the chance to pitch and be named one of the region’s most innovative companies. And tune into Fed News Radio, 1500 AM, today at 3:00 p.m. for a great marketing discussion with immixGroup and Market Connections! Enjoy these highlights! Senate passes $1.1 trillion government spending bill There won’t be a government shutdown this holiday season. The spending bill, to fund most of the government through late summer, passed Saturday night, the Washington Posts reported. ISO the most innovative companies in the Washington area The Northern Virginia Technology Council and Capital ... Read more

Contractors: How Do You Use Content Marketing?

December 11, 2014

In the digital marketing arena, content is king. There is no doubt or dispute about it. The dispute lies in how content informs decisions, builds relationships, and motivates customers to buy—especially when marketing to the federal government. How is your company using digital content marketing? Market Connections, Inc. is conducting a short poll to answer this question. The poll will look at government contractors’ use of digital content marketing. We are also asking at federal government employees how they use digital content to inform and educate decision making. Market Connections will share the results of this poll in early 2015, paying special attention ... Read more

Winning Contractor: KBR is Helping Keep Energy Clean

December 10, 2014

When people think of “clean” industries, energy production—especially oil—is not usually top of mind. The processes used to turn oil into usable fuel inherently leaves a large carbon footprint. Global engineering, construction and services company KBR is working to change that. The company, which supports the energy, hydrocarbons, chemicals, industrial, civil infrastructure, minerals, government services and commercial markets, prides itself on developing new technologies that reduce cost and environmental impact while improving efficiency and safety. KBR is working toward a future that preserves natural resources and promotes economic prosperity around the world. They recognize the need to be a steward of the ... Read more

How is the Federal Government Using Content Marketing?

December 9, 2014

In the digital marketing arena, digital content is king. There is no doubt or dispute about it. The dispute lies in how content informs decisions, builds relationships, and motivates customers to buy. Market Connections, Inc. is conducting a short poll to answer this question. The poll will look at federal government employees’ use of digital content to inform and educate decision making, as well as government contractors’ use of digital content marketing. Market Connections will share the results of this poll in early 2015, paying special attention to gaps between government and contractors’ use of content. Please share your perspective! The poll ... Read more

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