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The Government’s Buying Season is Over…Now What?

October 8, 2014

By Allan Rubin, Guest Contributor Vice President of Marketing, immixGroup What a difference a year makes. The end of the government’s fiscal year in September 2013 was characterized by sequestration, continuing resolutions (CRs), and a government shutdown threat that became a crippling reality. Now that September 2014 is behind us, many contractors are breathing a sigh of relief after a strong selling season. Hopefully you’ve had a chance to relax and recharge — and chances are your financial statements are a bit healthier. Most of the solution providers and manufacturers immixGroup has heard from reported that sales were up compared with last year’s ... Read more

Weekly News Kick Off: New Policies Could Address Cybersecurity Talent Shortage, NIST Updates Cybersecurity Guidelines for Smart Grid Tech

October 6, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog. It is National Cybersecurity Awareness Month and there is much happening in the government around increasing cybersecurity measures—including looking at ways to attract cybersecurity talent to federal agencies. Enjoy these highlights! Is Content King in B2G Marketing? Learn how your marketing cohorts in B2B are using content marketing to increase brand exposure and drive sales opportunities. How do these marketing tactics apply to the B2G community? Immix Group is hosting a summit November 20 that will provide insights. Early bird registration has been extended to October 15, 2014. Incentive Policies Could ... Read more

Event: How Is “As a Service” Impacting Government Acquisition of Technology And Services?

October 2, 2014

On Tuesday, October 14, Market Connections, Inc. and Professional Services Council will release a new study on the “convergence” of technology and professional services. The research study assesses government officials’ and industry leaders’ understanding of convergence, as well as their current and planned use of consumption-based “as a service” acquisition approaches. While everyone agrees that convergence is causing a shift in how government buys and industry provides solutions, the survey unveiled a number of key insights and differences in perspectives between government and industry. WHO: Market Connections and PSC WHAT: Convergence: A Survey – Research Release Event and Panel Discussion WHERE: NRECA ... Read more

Do You Need to Conduct Brand Research in the Government Marketplace?

October 1, 2014

It is common for companies to work in both the commercial and government sectors. It is also common for them to focus on their commercial brand while unintentionally overlooking whether the focus of their brand’s message resonates with the government sector. In today’s complex federal marketplace, understanding how your customers perceive your brand—and your brand value—is an important component of developing strong customer relationships. Brand research can tell you how the government views your brand value.   Read More Read more

Winning Contractor: Booz Allen Hamilton provides thought leadership through research

September 30, 2014

Being a winning contractor isn’t always about contract wins. Often, it’s about the thought leadership contractors provide that helps customers solve complex—and costly—problems. Booz Allen Hamilton recently provided such thought leadership via The Smart Command Town Hall Series, with support from Government Executive Media Group’s Defense One. Convened with government and industry leaders in defense and national security, the nationwide series focused on advancing the dialogue for putting innovative, interoperable technologies across the enterprise into the hands of warfighters more rapidly, efficiently and cost effectively. Booz Allen Hamilton commissioned a research study to explore the need for defense acquisition reform, problems ... Read more

Weekly News Kick Off: Kicking Off National Cybersecurity Awareness Month, Does the Military Need a Multi-Cloud Strategy?

September 29, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog. As Defense and civilian agencies look at ways to utilize cloud services, the issues of cybersecurity in the cloud will likely be a topic of conversation. It will be interesting to see where that conversation leads during National Cybersecurity Awareness Month. For now, we’re almost through the end of the fiscal year—time to celebrate! Washington Post Hosts Cybersecurity Summit October 1, 2014 The Washington Post is kicking off Cybersecurity Awareness Month with a Cybersecurity Summit on Oct. 1, 2014, 8:30 a.m. – 12:00 p.m. Policy, industry and agency leaders will share ... Read more

Top Tips for Creating Connections that Drive Federal Sales

September 25, 2014

Driving federal sales is a concern for government contractors. As budgets continue to tighten, competing in the federal marketplace requires more than producing innovative solutions. Connecting with your customers is critical. But how do you connect with government customers in a complex market? On September 18, Market Connections’ Strategic Marketing and Thought Leadership Expert Monica Mayk spoke at a Northern Virginia Technology Council Business Development, Marketing & Sales meeting. She presented top tips for “Connecting with Government Customers in an Increasingly Complex Marketplace.” Mayk’s presentation included insights from Market Connections’ 6th Annual Federal Media and Marketing Study, last year’s Government Events ... Read more

Winning Contractor: Lockheed Martin to Centralize Australia’s Defense Data Centers

September 24, 2014

The Australian Government’s Department of Defence awarded a team of vendors, including Lockheed Martin Australia, an $800 million contract to provide centralized processing infrastructure and services. Lockheed Martin has been selected to lead the project, which aims to consolidate Defence’s infrastructure and applications to improve the efficiency and overall effectiveness of the department’s data centers. Defence and Lockheed Martin Australia will partner to deliver the transformed centralized processing environment, which will meet Defence capability requirements to 2022. This centralized processing will deliver a smaller number of more reliable and resilient data centers, from within 280 data centers to 11 domestically and ... Read more

Washington Post Hosts Cybersecurity Summit October 1, 2014

September 23, 2014

Cybersecurity continues as a top-of-mind concern for the federal government. The list of threats is long—malware, external hacking, insider data leaks, to name just a few. Cyber threats cost the government and industry billions of dollars every year, and that fact is not likely to change. In a 2012 study, conducted on behalf of the Lockheed Martin Cyber Security Alliance, 85% of IT decision-makers rated cybersecurity as a high priority, well above other hot topics like mobile devices (39%), big data (27%) and cloud computing (26%). Earlier this year, a Market Connections study on behalf of software provider SolarWinds, identified several cybersecurity ... Read more

Weekly News Kick Off: Congress Approves Stopgap Spending, October is Cybersecurity Month

September 22, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog. The end of the fiscal year is upon us, which means Congress is looking at funding to get us through the end of the year (or at least the mid-term elections). No surprise for September, the news this week has been full of contract awards—too many to list here. Amid funding stories and contract wins, a few other interesting things have made the headlines this week as well. Enjoy! Congress Approves Stopgap Spending Bill The government will be funding through December 11, thanks to a spending bill the House and the Senate ... Read more

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