Blog

“Hacked: The Series” Shines Light on Real Dangers of Government Cyber Threats

May 28, 2014

There are real dangers that come with today’s cyber threat landscape.  Did you know that a targeted breach could land an innocent  federal employee in prison? SwishData, along with its partner community, today launch of a new online resource called “Cyber Attack Defenders,” which shines a light on the real dangers and realities that federal agencies face when it comes to cyber security. The first video in the campaign called “The Defenders” showcases a hypothetical federal worker who experienced a life-changing breach when hackers steal data from the agency and divert attention from the breach by framing him for espionage.  As a ... Read more

Sneak Peek: The 2014 Federal Media and Marketing Study

May 28, 2014

Author: Sara Leiman, VP Media Director at TMP Government The 6th annual Federal Media and Marketing Study will be released on June 5th, which will help government contractors navigate today’s complex media landscape that includes a confusing mixture of print, digital, mobile and social media outlets. As such, finding the best way to leverage them all can be elusive for many contractors selling to the federal government. As we offer each year, this syndicated survey and corresponding online tool looks at senior decision-makers within the federal government and evaluates their demographics, job functions, purchasing habits and then allows the user to cross tabulate ... Read more

Weekly News Kick Off: House Backs $601 Billion Defense Authorization Bill; GSA Awards OASIS; and New Contract Wins

May 27, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog.  Last week, the House backed a $601 billion defense authorization bill to save many military bases and assets.  In addition, the GSA finally awarded the OASIS contract to 74 companies, and there are new contract wins from Lockheed Martin, Liedos, General Dynamics and others. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Tuesday. House Defies Pentagon on Defense Spending The House defied the Pentagon last week, overwhelmingly backing a $601 billion defense authorization bill that saves the Cold War-era U-2 spy plane, ... Read more

Federal Media and Marketing Study 2014: Defense Employees Media Consumption Habits

May 22, 2014

The 6th Annual Federal Media & Marketing Study Breakfast & Briefing on June 5th highlighting the latest trends in the ever-changing federal media landscape is approaching. The survey revealed various implications for defense marketers. In a post-sequestration world, every dollar allocated to reach federal decision-makers has to be stretched and there is little room for error. Reaching the right senior decision-makers at both civilian and defense agencies continues to be a key challenge for federal marketers. Data from this survey will provide insights into the media habits of mid- to senior-level federal decision-makers. This year, survey responses from more than 3,700 federal ... Read more

Q&A: Caron B. Kogan, Strategic Planning Director for Big Data Lockheed Martin IS&GS, Discusses State of Big Data Analytics

May 21, 2014

With the vast proliferation of data in government and the commercial arenas, many organizations are challenged with turning this information into actionable insights to drive effective decision-making. Lockheed Martin IS&GS is at the forefront of developing comprehensive big data analytics which directly addresses these challenges.  The organization also recently developed a market research project, with support from Market Connections, to gain key knowledge to shape its business growth strategies in this arena. FedPulse recently had the opportunity to speak with Caron B. Kogan, Strategic Planning Director for Big Data, Lockheed Martin IS&GS, about this and much more. FedPulse: Tell us about Lockheed Martin ... Read more

The Rights Steps for Tackling Adjacent Markets

May 20, 2014

Government contractors transitioning into adjacent markets may need to take extra steps to get caught up on the latest marketing strategies to ensure effective market penetration.  In addition, as we saw last year in a Market Connections PulsePoll study, contractors who began seeking opportunities in adjacent markets during the pre-sequestration era of 2012 will emerge more successfully from the current instability. In a recent interview, Ron Strauss, author, innovator and speaker on B2B Marketing, said “the move from ’mass’ media and outbound lead generation to content-driven SEO and inbound lead gen has huge implications for B2B marketing functions.” Critical to success as ... Read more

Weekly News Kick Off: Budget Uncertainly ‘Must End;’ More Continuing Budget Resolutions; and New Acting DoD CIO

May 19, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog.  A Congressional Budget Office report offers a sobering perspective on future spending. In addition, the Pentagon Joint Chiefs of Staff says that the budget uncertainly must end. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Dempsey Says Defense Budget Uncertainty Must End Uncertainty on the defense budget must end, according to the chairman of the Joint Chiefs of Staff Martin E. Dempsey.  He also said that service members may be sent into harm’s way inadequately prepared. Bad News for Agency Budgets The nonpartisan ... Read more

Federal Media and Marketing Study 2014: Mobility in Federal Government

May 16, 2014

The 6th Annual Federal Media & Marketing Study briefing is fast approaching on June 5. Market Connections will highlight the latest trends in the ever-changing federal media landscape. The past few years have shown the lines blurring between the personal and business use of social media and mobile devices. While the government tends to lag behind consumer markets when it comes to the adoption of technology, the ubiquity of online, social and mobile media in our personal lives has permeated government use. The 2013 Federal Media and Marketing Study didn’t just show that mobility had arrived; it proved mobility as a major influencer ... Read more

PODCAST: The 2014 Federal Media and Marketing Study

May 15, 2014

On June 5th, Market Connections and Sara Leiman, VP Media Director at TMP Government, will present the findings of the 6th annual release of the Federal Media and Marketing Study. If you are not familiar with this study, it provides valuable insight into the media habits of mid- to senior-level federal decision-makers, which is critical for targeting and influencing these potential buyers. In addition, this year’s study will showcase more insights into how government decision-makers are consuming media, as well as targeted sponsorship opportunities at sports events and at airport terminals. These are some of the recent insights from a recent FedPulse podcast ... Read more

Q&A: Nate Bradley, CEO of AudioEye, Discusses Meeting Section 508 Requirements for Federal Agencies

May 14, 2014

Federal agencies are tasked with providing massive volumes of content to citizens and constituents through their websites and apps.  In addition to providing this information in a timely and accurate manner, federal agencies have to meet compliance requirements providing access to the disabled. Fortunately, there are solutions that can help agencies meet these requirements, while also providing a seamless experience for citizens with disabilities. FedPulse recently had the opportunity to speak with Nate Bradley, CEO of AudioEye, which provides technologies to make sites more accessible for the disabled, about key trends in this arena. FedPulse: Tell us about AudioEye. Bradley:  AudioEye is a software ... Read more

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