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The FedPulse 2013 Greatest Hits: Sequestration, Government Travel and “Winning Contractors”

January 9, 2014

In an era of Buzzfeed-like “listicles,” the FedPulse team has created its own series of top stories for the year.  Rather than focusing on the Top 10 signs that we grew up in the 1980s, and other silly click-bait content, our “best of” pieces showcase the issues and trends that resonated the most in the government-contracting marketplace. As expected, sequestration rose to the top by a long shot with positive contractor stories also resonating very well. #10: Q&A: AJ Clark, President of Thermopylae Sciences & Technology, Discusses Rise of “Smart Data” and Impact of Sequestration Unlike traditional companies selling to government, Thermopylae Sciences ... Read more

Government Contractors Reshape Growth Strategies for 2014

January 8, 2014

By Bob Lohfeld, Guest Contributor President, Lohfeld Consulting Group With three out of every four government contractors having flat or declining sales in 2013, it should come as no surprise that many companies are rethinking their go-to-market strategy and making changes in the way they compete. To get a handle on some of these changes, Market Connections and Lohfeld Consulting Group teamed up to conduct a poll of 220 government contractors. Surprisingly, about a third of the companies surveyed reported they are not making changes to their 2014 growth strategy. I wonder how rational this “stay put” strategy is, given only 15 percent ... Read more

Q&A: Greg Wenzel, SVP with Booz Allen Hamilton, Discusses AFEI Industry Day

January 7, 2014

On January 10th, Booz Allen Hamilton is hosting and sponsoring the AFEI Industry Day, which will bring together senior DoD leaders from the Defense Intelligence Information Enterprise (DI2E) and Joint Command and Control (JC2) communities to discuss the future of the DoD IT and mission environment. This event will provide a unique opportunity for industry to connect with key leaders and gather insights into agency objectives and mission goals. FedPulse had the unique opportunity to connect with Greg Wenzel, Senior Vice President with Booz Allen Hamilton’s Strategic Innovation Group, about this special event. FedPulse: Tell us about AFEI Industry Day. Wenzel:  AFEI is focused on fostering ... Read more

Weekly News Kick Off: Sequestration’s Impact in 2014; Projecting Growth in Aerospace and Defense; and New Contract Wins

January 6, 2014

Welcome to the Weekly News Kick Off post from the FedPulse blog.  With 2013 in our rearview mirror, it seems that 2014 is starting off with a bang – with many stories about new contact wins. Though the specter of sequestration is still looming overhead. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Chief Justice: Sequester Jeopardizes Federal Courts, Public Safety The federal court system would face major staff reductions, trial delays and security risks without additional funding, according to Supreme Court Chief Justice John Roberts. Not Out Of The Woods Yet: 6 ... Read more

The Greatest FedPulse Research Stories of 2013

January 2, 2014

In a year of budget uncertainty, actionable information in the form of market research has been the guiding light for many contractors – allowing them to traverse through some challenging waters. With 2013 officially behind us, the FedPulse editorial team has compiled a list of the top 10 research stories from the year.  We hope this post will serve as a reminder of the power of information when developing capture strategies and campaigns in 2014. #10: What Is the Optimal, or Minimal, Sample Size for Statistical Validity in Government Market Research? Many clients often ask about the ideal sample size required ... Read more

Weekly News Kick Off: Obama Signs Budget Deal; More Cyber Pros Needed; Lockheed, Harris and Raytheon Announce New Contracts

December 30, 2013

Welcome to the Weekly News Kick Off post from the FedPulse blog.  Stretching into week two of the extended holiday, we are seeing that the federal news cycle has slowed down a bit – but not too much.  President Obama signed the budget deal, and Lockheed Martin, Raytheon and others announced new contract wins. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Obama Signs Bipartisan Budget Deal, Annual Defense Bill Last week, President Barack Obama signed a compromise budget that averts another government shutdown and a defense bill that provides base a ... Read more

The Courage to Be Creative in Your Federal Marketing Efforts

December 27, 2013

Author:  Matt Langan, Founder and CEO of L&R Communications It’s our inherent human nature to follow the pack, especially when it comes to marketing to federal decision-makers.  However, the misguided belief that federal decision-makers want to see conservative approaches and content often leads government marketers to stick with traditional technical white papers and online “brochureware” that lack personality or creativity. As marketers, we often make the mistake of viewing the government customer as one-dimensional and focused only on the mission.  This could not be more wrong. Although providing content and insights to help agencies support mission goals is paramount, federal marketers lack a ... Read more

Top 5 Government Marketing Recommendations for 2014

December 26, 2013

The lingering impact of sequestration and the government shutdown caused great challenges for government marketers in 2013. Budgets decreased, while the need to enhance brand awareness and lead generation increased. During 2013, Market Connections and FedPulse spoke to several industry leaders, as well as developed studies that offered the right tips for marketers to best connect with and influence government decision-makers. Following are the Top 5 Marketing Tips from FedPulse, which will help guide marketers in their efforts into 2014 and beyond. Tip #5 – Differentiate Through Content Marketing: Alisa Valudes Whyte, Senior Partner and Chief Operating Officer at Merritt Group, believes that ... Read more

Weekly News Kick Off: Senate Approves Budget; DoD Sequester Budget Buybacks; and Engility to Acquire Dynamics Research Corporation

December 23, 2013

Welcome to the Weekly News Kick Off post from the FedPulse blog.  With it being a short holiday week, we have provided an abridged version of our ever-popular weekly news kick off post – since many of our readers are spending precious time with family and loved ones.  The big news is the approved government-spending plan, along with stories about new contract wins and acquisitions. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Senate Approves Budget, Sends to Obama Congress has passed a government-spending plan without resorting to last-minute brinkmanship such as ... Read more

How Well Did Government Contractors Do in 2013?

December 19, 2013

By Bob Lohfeld, Guest Contributor President, Lohfeld Consulting Group Before this year fades from memory, I thought it would be instructive to take a look back at 2013 and examine how well, or not well, government contractors did in terms of revenue growth. You will recall that this past year, companies had to endure almost all the downside trauma that government can throw at them—budget delays, budget cuts, sequestration, a shutdown, and non-stop uncertainty. All of these actions caused procurements to slip to the right and, in some instances, be cancelled. Because of this turmoil, only 15 percent of government contractors ... Read more

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