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Is Qualitative Market Research Valid?

June 4, 2013

Dave Glantz, Director of Research Services, Market Connections, Inc. Debate continues over the “validity” of qualitative research. Whereas quantitative research is seen as the means to achieving “valid” results, qualitative research – in-depth interviews, focus groups and the like – are often viewed as overly subjective, inconsistently applied methods.  However, the term “validity” may sometimes miss the point of what qualitative research is meant to achieve. How can I benefit from qualitative market research? The first step is to think about the goals you have. What do you still need to know from your target audience that will help you understand how ... Read more

Monday News Kick Off: 2014 Government IT Budget Could Hit $110 Billion; Agency Furloughs; More Contractors than Troops; and Much More

June 3, 2013

Welcome to the Monday News Kick Off post from the FedPulse blog.  The times are certainly interesting in the government sector these days.  We have agency furloughs happening while Obama’s proposed 2014 IT budget could hit $110 billion. On top of that, contractors are reportedly outnumbering troops in Afghanistan these days.  It’s enough to make one’s head spin.  Happy Monday! Breaking Down The 2014 IT Budget Request President Obama’s IT budget request for fiscal year 2014 could range as high as $110 billion, when Congress, the federal judiciary and small agencies that do not break out their IT spending are taken into account. House ... Read more

Knowledge is Power: Contract Satisfaction Research Drives Bottom-Line Results

May 30, 2013

In today’s tumultuous federal business climate, where budgetary constraints and uncertainty are causing ripple effects through the public and private sectors, timely third party contract satisfaction research could be the answer to retaining and winning contracts. Contract satisfaction research helps you focus improvements on specific areas that will have the most measurable impact on customer loyalty, retention and growth. This begs the question – where do you begin? Obtaining feedback through third party independent surveys will help to determine if you are meeting your client’s’ needs. Unbiased research via an online or telephone survey will allow you to gain valuable insight into ... Read more

General Dynamics Information Technology and NJVC Lead the Way in Cloud Brokerage Services for Government

May 29, 2013

As a result of an overhaul of the government’s IT procurement process, federal agencies are now required to adopt the GSA’s Cloud First policy, which will allow government to reap the benefits of cloud computing. According to the GSA, these benefits include, maximized capacity utilization, improved IT flexibility and responsiveness, as well as minimized costs. As usual, when a government-mandate is launched, such as the Cloud First policy, agencies need to move quickly and effectively towards compliance, which can be aided through the guidance and solutions from industry members. Fortunately, General Dynamics Information Technology and NJVC are leading the way when it comes ... Read more

Tuesday Morning News Kick Off: Obama Lays Wreath at Arlington Cemetery, One-Year Anniversary of the Digital Government Strategy and Booz Allen Posts Profitable Quarter

May 28, 2013

Welcome to the weekly news kick off post from the FedPulse blog.  We hope everyone had a restful Memorial Day Holiday weekend, though many of us were reminded of the true meaning of the holiday when President Obama laid a wreath at Arlington National Cemetery yesterday.  In other federal news, contractors keep winning new contracts and Booz Allen posted a profitable quarter – mainly due to employee downsizing.  Happy Tuesday. President Obama Lays Wreath, Speaks at Arlington National Cemetery In honor of Memorial Day, President Obama laid a wreath Monday at the Tomb of the Unknowns at Arlington National Cemetery near Washington. Sequestration ... Read more

The Sky is NOT Falling: Though Sequestration Uncertainty Still Abounds

May 23, 2013

For many in the government contracting arena, we came into 2013 with a mixture of fear and anxiety, and just a little bit of hope sprinkled in the mix.  Like a dark sky of threatening clouds, sequestration hung over all our heads during the holiday break. When New Year’s Eve came around, we thought something surely would give.  And, something did happen:  the deadline was pushed to March 1st.  This gave us about one month to take a shallow breath of relief (January) and another  (February) to fret about a still uncertain future. Fast forward to almost June and where are we?  ... Read more

Winning Contractor: CACI International Wins New Contracts and Supports Veterans During Today’s Uncertain Times

May 22, 2013

Founded in 1962 with a heritage in simulation software, CACI International is a leading provider of information solutions and services that support national security and government transformation.  With more than 15,000 employees in 120 offices worldwide, the company is a pioneer in supporting defense missions, safeguarding national security and helping government be more efficient. While 2013 has been a challenging time for defense contractors, CACI International continues to provide winning solutions that help the DoD advance the mission, even in these austere times. The company recently announced that it has been selected to provide academic and technical support to the National Defense ... Read more

Government Contractors, Take a Lesson from Beyoncé on Owning Your Brand

May 21, 2013

Monica Mayk Parham, Marketing Director at Market Connections, Inc. Beyoncé Knowles is everywhere these days. Whether it’s debuting her latest hit via an H&M clothing ad, headlining this year’s Super Bowl or posting on her Facebook and Twitter pages, the entertainment icon owns her brand across all media. Believe it or not, contractors can take a lesson from Beyoncé about controlling their brand and the conversation. “One of the things about Beyoncé’s saturation of every moment of our lives is that she is largely in control of it,” NPR’s Ann Powers stated in a recent piece showcasing Beyoncé’s media campaigns. “ makes her ... Read more

Monday News Kick Off: Contractors Want Sequestration ‘Certainty;’ Pentagon and FBI Furloughs; and SAIC will ‘Hold Its Own’

May 20, 2013

Welcome to the Monday Morning News Kick Off post from the FedPulse blog. Once again, we are confronted with stories about government contractors wanting more ”certainty” when it comes to sequestration.  Compound this with more news of furloughs set for next year, 2014 may turn out to be more challenging than 2012 and 2013 combined. All hope is not lost, though. Last week’s Federal Media and Marketing Study event declared the sky is not falling for contractors serving government, and Harris Corporation and others keep winning new contracts. Happy Monday! DNI Clapper: No Furloughs For Civilian Intel Workers Federal employees at civilian ... Read more

2013 is the Year of Mobility in Government: Study Shows Media Landscape Shifting in Government Sector

May 16, 2013

Market Connections Releases 5th Anniversary Federal Media and Marketing Study In 2013, government executives are embracing mobile solutions, with smartphones and tablets becoming key channels for reading news and information – signaling a major shift in the media landscape where government decision-makers want ubiquitous access to content. In addition, print media still is not dead and marketers need to develop strategies that target a broad range of media channels and formats. Using a variety of dynamic media spread across digital, print and social media is en vogue – it’s all about accessing any type of information, anyplace and at anytime. “The way government ... Read more

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