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How Can Company Brand Boost the Bottom Line?

June 18, 2013

Dave Glantz, Director of Research Services, Market Connections, Inc. All too often government contractors focus their human and financial resources on business development efforts while unintentionally ignoring the impact that brand perceptions and marketing also make on the bottom line. To maximize opportunities and position in the government market, it is critical to achieve and nurture balance and integration between sales and marketing. Think of your brand as the essential artery that connects these two important functions. That artery is seriously constricted without a current and fact-based understanding of how your brand is perceived in the market. This is why leading ... Read more

Weekly News Kick Off: Pentagon Puts Contractors on Notice; Agencies Begin Furloughs; GAO Questions $4 Billion IT Savings and Much More

June 17, 2013

Welcome to the Weekly News Kick Off post from the FedPulse blog. Sequestration side effects are becoming a true reality with the Pentagon putting contractors on notice for deep cuts and three agencies beginning furloughs on Fridays. The International Monetary Fund (IMF) is calling for a repeal of the sequester, calling it “ill-designed.”  Be sure to check out this news and much more in today’s Weekly News Kick Off.  Happy Monday. Pentagon Leaders Put Support Contractors on Notice for Deep Cuts Defense Secretary Chuck Hagel signaled his intention to make deep cuts in contractor personnel who help manage programs in almost every ... Read more

The Professional Services Council Takes Action Relating to Breach of National Security Information

June 13, 2013

Late yesterday, The Professional Services Council (PSC) released a statement regarding their position on the recent national security breach by Andrew Snowden, as it relates to the government contracting industry. Stan Soloway, PSC president and CEO, said in the written statement, “The Snowden case does, of course, merit close attention … However, the manner in which these relevant and important questions have been distorted and turned into yet another round of contractor bashing is both unfortunate and counterproductive. The statement bulleted out PSC’s position and messaging on the issue, including:  The issue is not “at all relevant to the role of contractors.” PSC questions whether ... Read more

BYOD Nation: Government Employees Using More Personal Mobile Devices

June 13, 2013

The CIO Council recently issued a series of reports that provide a comprehensive security framework for federal agencies when adopting mobile solutions. From providing a minimum set of security controls for mobile devices to mapping key architectural components, these reports reinforce one thing: government mobility is here to stay. According to a recent Market Connections-FierceGovernment IT PulsePoll™, more than 40 percent of government workers use both a personal- and government-owned device at work, reinforcing that the CIO Council’s efforts are valid and that the BYOD trend will only continue to grow. It is clear that federal agencies need the proper security guidance ... Read more

Going Beyond CPARS: Gaining the True Feedback for Contract Retention

June 12, 2013

Constructive feedback is always vital when it comes to contractor performance. In today’s resource-stretched times, there is literally no room for guessing when it comes to how a government customer perceives you. The federal government has systems like the Contractor Performance Assessment Reporting System (CPARS), which assesses a contractor’s performance and provides a record, both positive and negative, on a given contract for a specific period of time. But CPARS does not provide the full picture that contractors need to improve performance and retain key contracts. “With CPARS, it is often the procurement and contract teams that manage these efforts, which makes the ... Read more

Winning Contractor: General Dynamics Advanced Information Systems Provides Next-Gen Cyber Solutions and Focuses on CSR

June 11, 2013

For more than 50 years, General Dynamics Advanced Information Systems has been delivering world-class end-to-end intelligence, surveillance and reconnaissance (ISR) solutions to the defense, intelligence and homeland security communities. The organization’s successes range from delivering the most mission-critical computers for Naval Aviation platforms, to providing camera systems on every mobile surveillance station on U.S. borders, as well as deploying full motion video solutions to more than 10,000 military users. General Dynamics Advanced Information Systems is continuing this legacy with significant new contract wins.  The company just won a ... Read more

Weekly News Kick Off: Deep Cuts Coming in 2014; Defense Spending Fight in D.C.; and Donald Trump Buys Old Post Office from the GSA

June 10, 2013

Welcome to the Weekly News Kick Off post from the FedPulse blog.  Darker budget times could be around the corner with a steeper round of cuts slated for October.  So, what is the government doing to save money?  Selling old buildings to Donald Trump, so he can turn them into luxury hotels, as well as focusing more on shared IT services.  All of these things are really happening in this week’s Monday News Round Up. Government Threatens Deeper Cuts in 2014 As agencies wrestle with the fallout from this year’s sequester-related budget cuts, many face an even steeper round of reductions starting ... Read more

Obama Administration Moves Mobility to the Forefront

June 6, 2013

The Obama administration’s Digital Government Strategy is now a year old, and with it comes the task of putting words into action. On May 23rd, the government did just that with the release of standards for the strategy’s mobility deliverables that included the Federal Mobile Security Baseline (FMSB), Mobile Security Decision Framework (MSDF) and Mobile Security Reference Architecture (MSRA). In a May 23 conference call, Federal CIO Steven VanRoekel told reporters, “The future for us really holds a future where mobile is the default computing platform.  We’re not far from mobile being the default computing environment and the fact that we ... Read more

Winning Contractor: TASC Creates New Cyber and Orbital Debris Solutions While Supporting Veterans on the Home Front

June 5, 2013

With a storied heritage that began in 1962 as The Analytical Sciences Corporation, TASC started out providing modeling, simulation, analysis, and evaluation of integrated navigation and guidance systems to the U.S. government. Throughout this period to today, the company went through many acquisitions, as part of Northrop Grumman Information Technology and beyond.  Though one core tenet has remained steadfast about TASC: it is a true leader in providing key innovations to government that ... Read more

Is Qualitative Market Research Valid?

June 4, 2013

Dave Glantz, Director of Research Services, Market Connections, Inc. Debate continues over the “validity” of qualitative research. Whereas quantitative research is seen as the means to achieving “valid” results, qualitative research – in-depth interviews, focus groups and the like – are often viewed as overly subjective, inconsistently applied methods.  However, the term “validity” may sometimes miss the point of what qualitative research is meant to achieve. How can I benefit from qualitative market research? The first step is to think about the goals you have. What do you still need to know from your target audience that will help you understand how ... Read more

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