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Market Connections Federal Media and Marketing Study to Showcase Federal IT Budget Increases

May 2, 2013

Knowing where and how to reach senior decision makers at civilian and defense agencies is a vital component to every marketing effort aimed at the federal government. Market Connections’ unique government market research study, the Federal Media and Marketing Study, tracks the media use of federal decision-makers and allows marketers to slice and dice demographic, job function or purchasing data against the actual media usage of government buyers. This study helps marketing and communications professionals targeting the government by: Helping marketers reach government executives in all the right places via print, online, mobile, social or broadcast TV and radio media Identifying where ... Read more

Q&A: Paul Craig, Rolls-Royce President Customer Services – Defense, Discusses Offerings for U.S. Defense Sector and More

May 1, 2013

Although a company not often synonymous with defense contracting, Rolls-Royce powers nearly 2,800 fixed and rotary-wing aircraft currently in service with all branches of the U.S. Armed Forces. The company recently announced that it was awarded a $97.3 million contract from the U.S. Air Force to support its C-130J transport fleet in 2013. The work for this MissionCare™ contract includes logistics and program management support, engineering services, spares and technical data support. Following is an exclusive Q&A with Paul Craig, Rolls-Royce President Customer Services – Defense, who discusses the company’s expertise in the U.S. defense sector, as well as this new U.S. ... Read more

Telephone Vs. Online Surveys: Which is Better?

April 30, 2013

When using market research to gather insights, determining the best survey method can be confusing. Moreover, in today’s austere business climate, it is understandable for businesses to also weigh the affordability of online versus phone surveys. But while the choice between a phone or an online survey is chiefly driven by cost and timing, money should not be the only driving factor. For example, this decision should also be guided by whom you want to survey, and the nature or sensitivity of the topic. Go to the full article — including ... Read more

Monday News Kick Off: Senators Aim to Cancel Sequestration; FAA Furloughs End; Pentagon Awards $225 Million in Contracts; Raytheon Posts Solid Quarter; and Much More

April 29, 2013

Welcome to the Monday news kick-off post from the FedPulse blog.  With many experiencing flight delays because of furloughs, the idea of sequestration is starting to get real:  so much so that the Senate agreed to end the FAA furloughs and several senators actually want to cancel sequestration.  On the other side of the coin, contractors keep winning new contracts and Raytheon is posting solid earnings Happy Monday! Senate Approves Plan To End FAA Furloughs, Tower Closings The Senate unanimously agreed to allow the Federal Aviation Administration (FAA) to shift $253 million from other accounts so it can end furloughs and keep towers ... Read more

Market Connections Hosts Federal Media and Marketing Study Breakfast on May 16

April 25, 2013

The past year has been one of tremendous uncertainty within the federal government. The total impact on procurement policies and agency budgets is still unknown. Understanding how to reach senior decision-makers at civilian and defense agencies will be our greatest challenge in the year ahead. Every dollar assigned to reach federal decision-makers is a precious resource and must be focused now more than ever. Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the 5th anniversary release of the popular syndicated Federal Media and Marketing Study. Survey responses from more than 3,900 decision-makers will highlight their use ... Read more

Q&A: Kyle Rice, Chief Technology Officer (CTO) of SAIC’s Integrated Systems Group, Discusses New DigitalEdge Offering

April 24, 2013

Earlier this year, SAIC introduced DigitalEdge, a highly unique Big Data software platform capable of real-time, high-volume data ingestion and processing from a variety of complex data sources. In a time when many government agencies, defense and intelligence organizations need actionable data at their fingertips for enhanced decision making, SAIC’s DigitalEdge software seamlessly facilitates this process by processing and analyzing billions of data records per day. We recently spoke with Kyle Rice, Chief Technology Officer (CTO) of SAIC’s Integrated Systems Group, about DigitalEdge and why this type of solution is so valuable for government. FedPulse:  Tell us about the DigitalEdge offering and what ... Read more

BAE Systems Addresses How ‘Invisible Fence’ Hinders National Security Effectiveness

April 23, 2013

The defense sector is surrounded by an ‘invisible fence,’ which is comprised of regulatory, bureaucratic, fiscal and cultural forces that hinder national security effectiveness. This was foundation of a recent speech given by Tom Arseneault, Executive Vice President of Product Sectors at BAE Systems, at the Dwight D. Eisenhower School for National Security and Resource Strategy in Washington, D.C. “Imagine an entire industry ringed in by invisible fences,” said Arseneault during his presentation. “Fences of different heights, different voltages, always changing and moving. We become conditioned to avoid certain areas, to freeze if we go too far in one direction. We become ... Read more

Monday News Kick Off: Sequestration Not Impacting D.C. Region; Data Analytics and Boston Investigation; House Passes Cyber Bill; New Contract Wins and Much More

April 22, 2013

Welcome to the Monday news kick-off post from the FedPulse blog.  Last week, a tragic events in Boston captured the nation’s attention with a high-stakes manhunt.  It also shined a light on the use of crowd-sourcing and data analytics for finding the perpetrators of this horrific bombing.   Be sure to read more about this, the latest sequestration news and plenty of new contract wins in this week’s news roundup.  Happy Monday! Furloughs Underway, but Uncertainty Remains for Many Government Workers After months of nervous anticipation, federal workers begin the first major round of furloughs this week, even as much uncertainty remains at ... Read more

Federal Media and Marketing Study Event Registration Now Open!

April 19, 2013

The past year has been one of tremendous uncertainty within the federal government. The total impact on procurement policies and agency budgets is still unknown. Yet despite sequestration, not all agencies are reporting a decrease in funding. Understanding this as well as where and how to reach senior decision-makers at civilian and defense agencies will be our greatest challenge in the year ahead. Every dollar assigned to reach federal decision-makers is a precious resource and must be focused now more than ever. To that end, Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the ... Read more

Let’s Talk Price: How Much Does Research Cost?

April 18, 2013

Dave Glantz, Director of Research Services, Market Connections, Inc. A number of factors need to be considered before I can answer that question, because everyone has different needs. That’s what keeps me from throwing a list of prices at you. For instance, if you were to walk into a car dealership and ask “How much does a new car cost?” the answer will make sense to you (and be accurate) only after you’ve sat down to discuss your needs and desires, and how you imagine using that car. Are you likely to be stuck in a traffic congested commute every ... Read more

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