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Whether it is B2B or B2G, Social Media Marketing is Gaining Steam

December 18, 2012

It’s no surprise to see that businesses are finally catching up to consumers when it comes to social media use. A study of business-to-business marketers earlier this year showed 56% of businesses surveyed acquired new partnerships through social media, with over 93% of the participants targeting their audience through online channels, where they can engage the consumer directly and quickly. Fast Company’s November 29 article on B2B marketing emphasized the shift from passive “likes” on sites like Facebook to social media marketing paying dividends for well-established brands such as construction manufacturer Caterpillar. Caterpillar Social Media Manager Kevin Espinosa said, “Social media has ... Read more

Monday Morning News Kick Off: Pentagon — Sequestration ‘Worse Than Thought;’ GSA Helps Agencies Prepare for Cuts; and Northrop Grumman Finds Formula to Keep Investors Happy

December 17, 2012

Welcome to the Monday morning news kick off post from the FedPulse blog.  With no ‘fiscal cliff’ deal in place (yet), the government sector is still facing a high level of uncertainty.  For many of us, this feeling of unease will continue through the holidays until a last-minute deal is struck.  In the meantime, you can take comfort in knowing that contracts are still being awarded and companies like Booz Allen and Northrop Grumman have positive news to share.  Happy Monday! Pentagon:  Sequestration Worse Than Thought As the Pentagon begins its long-delayed process of planning for sequestration cuts, leaders are concluding that ... Read more

Federal Contractors Seeking Opportunities in Adjacent Markets in Face of Sequestration

December 14, 2012

This week, Market Connections, Inc. issued a poll that highlighted federal contractors’ perceptions of sequestration and if they believe it will actually happen. Surprisingly, most contractors were split, with 36 percent believing that sequestration is unlikely to happen, while 34 percent believe the budget cuts are somewhat likely. With 46 percent of contractors reporting they are doing nothing to prepare for sequestration until the budget issue is resolved, how are the remaining 54 percent preparing for sequestration? According to the poll, these contractors are proactively seeking new opportunities in adjacent markets, which include healthcare (38 percent), state and local government (29 percent), ... Read more

Adm. Thad Allen On Innovation and Re-Imagining Homeland Security

December 13, 2012

Innovation will continue to be the main driver for national security, and we need to find better ways of identifying these capabilities for the homeland security arena. This was one of the key themes Admiral Thad Allen (USCG-Ret.), senior vice president at Booz Allen Hamilton and former Commandant of the Coast Guard, recently discussed with AOL Government. Be sure to check out a video of AOL Government contributor Dan Verton’s discussion with Admiral Allen:     Verton’s conversation with Admiral Allen also coincided with the 10th anniversary of the creation of the Department of Homeland Security (DHS).  In addition, to mark this occasion, Booz Allen ... Read more

New Market Connections Study: Contractors, Split on Sequestration, Are “Waiting it Out”

December 12, 2012

Without a doubt, 2012 has been a tumultuous year for the federal contracting sector.  The latter half of the year has been dominated by the impending storm of sequestration, which is set to kick in on January 2. Do contractors really believe that sequestration will happen?  Or will a last-minute deal in Congress stop us from going over the fiscal cliff? According to a recent Market Connections poll, 36 percent of government contractors believe sequestration is unlikely to happen, while 34 percent believe the budget cuts are somewhat likely.  Meanwhile, a quarter of contractors believe sequestration is very likely to occur, with ... Read more

Q&A: Patrick Nealon, Director at Deloitte Consulting, Discusses Innovative Workforce Management Solutions for Government

December 11, 2012

In addition to the pending budget cuts – with mission requirements staying constant – the federal government is facing the combined challenge of increased employee retirements and fewer young people joining their ranks. How can government confront this issue proactively? We were fortunate enough to speak with Patrick Nealon, who leads Deloitte’s Talent, Performance and Rewards practice for the federal market.  Patrick helps government clients realize the potential of their people through talent strategies, learning and development and other rewards. Patrick had some very forward-thinking insights to share with us about how government can tackle this challenge head-on. FedPulse: Tell us about the state ... Read more

Monday Morning News Kick Off: DoD Preps for Sequestration; OMB Touts Contract Reductions; MorganFranklin Sells Security Business; and NORAD Santa

December 10, 2012

Welcome to the Monday morning news kick off post from the FedPulse blog.  The Department of Defense is preparing for sequestration and the OMB is touting reduction in contracts. Yes, we are officially heading into rough water.  Though all is not dire.  Defense contractors are still winning new contracts and there’s always NORAD Santa. Read about this and much more in the FedPulse weekly news round up.  Happy Monday! DoD Begins Planning for the Fiscal Cliff The Defense Department received guidance from the OMB to officially begin planning for the spending cuts expected from sequestration. DoD Officials on Budget Cuts:  Civilian Workforce Should ... Read more

Innovative IT Solutions Can Save Money for Government and Reduce the Federal Deficit

December 6, 2012

With the news of the “Fiscal Cliff” dominating the headlines these days, it’s easy to forget that there are alternative solutions to dealing with our budgetary and deficit issues – especially with the heavy partisan political battles that are currently being waged in Washington, D.C. Of course, we are talking about how the use of innovative IT solutions can help government be more effective, achieve mission goals and save money at the same time. The ACT-IAC Institute for Innovation recently issued a series of reports that showcased how the right IT solutions can save the government $220 billion, empower citizens and make ... Read more

Q&A: A Major Government Contractor Discusses How the Right Research Helps in Re-Competing for Contracts

December 5, 2012

It goes without saying that we are more effective professionally when we receive feedback on our performance.  Otherwise it is easy to make false assumptions that could put business relationships in jeopardy. This certainly rings true when it comes to the government contracting sector.  Many contractors work closely with their federal clients, but rarely have the opportunity to receive honest feedback regarding performance.  Because contractors are often closely tied in the trenches with their clients, they often don’t receive feedback that can help them course-correct when re-competing for contracts. The FedPulse blog team recently had the chance to speak with a Business ... Read more

Insights from Government Customers Can Help in Avoiding “Sad Reality” of Bid Protests

December 4, 2012

Nobody likes losing a new government contracting opportunity.  Lots of time, effort and resources go into the contracting process and, when it does not bear fruit, contractors either want to understand why they lost or have a legitimate reason to tell the government that they made a bad call. This is called a bid protest and it’s on the rise.  According to the Government Accountability Office (GAO) annual bid protest report, the number of protests over the past decade has nearly doubled:  1,352 cases in 2003 and 2,475 in 2012.   And the protests “with merit” increased from 209 in 2003 to ... Read more

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