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Why Recruitment Branding Matters in Government Now More Than Ever

October 10, 2012

Laurie Morrow, Director Of Research Services, Market Connections, Inc. In today’s competitive marketplace, the right branding is vital for government agencies when it comes to attracting and retaining the right talent.  In addition, many government employees are nearing retirement age; thus, the need to attract younger talent and keep them engaged is essential to the productivity and long-term viability of government. Though many government agencies are missing the mark when it comes to developing the right branding to attract talented young professionals. In an interview discussing branding with Camille Tuutti of Federal Computer Week, Adam Cole, Senior Director at CEB, stated, “That’s something ... Read more

DNI Clapper at GEOINT 2012: “I’ll Do My Damndest to Prevent Sequestration”

October 9, 2012

This week, more than 4,000 members of the defense and intelligence communities have gathered in Orlando for GEOINT 2012, the nation’s largest annual intelligence conference. Honorable James R. Clapper Jr., Director of National Intelligence (DNI), opened the event with his keynote address and highlighted some key themes for advancing the power of the Intelligence Community (IC). He discussed at length enhanced collaboration, more cloud-based systems and increased security processes to prevent intelligence leaks.  Though at the end of his keynote, General Clapper discussed the big white elephant in the room: sequestration. According to General Clapper, sequestration will be disastrous for the IC.  More ... Read more

Monday Morning News Kick Off: Republicans Slam Sequestration Lay Off Notices; L-3 Opens Cybersecurity Center; GEOINT 2012 Kicks Off and Much More

October 8, 2012

Welcome to the Monday morning news kick off post from the FedPulse blog. L-3 STRATIS opens its Cybersecurity Center, GEOINT 2012 kicks off and sequestration is still top-of-mind.  It’s going to be a big week on FedPulse.  Be sure to stay tuned for live coverage from GEOINT 2012 and much more this week.  In the meantime, we have all the actionable news you need to kick-start the workweek.  Happy Monday! Sequestration Layoff Notice Debate Roils The Obama administration is taking criticism from Republican lawmakers for encouraging defense contractors not to give out notices this year to prepare employees for the possibility of ... Read more

Government Agencies: Don’t Let Others Define Who You Are

October 4, 2012

Dave Glantz, Director Research Services, Market Connections, Inc. In today’s election cycle, we are facing a ‘season of misinformation’ when it comes to defining the role and value of government agencies.   With news moving at lightning speed and each side of the political spectrum either advocating for or devaluing the role of government, it is an ideal time for agencies to refocus on communicating their value to citizens. Part of the challenge is that citizens may not fully understand the missions and the programs provided by certain government agencies.  In addition, a natural phenomenon occurs in which senior-level government leaders – ... Read more

L-3 Communications and Virginia Tech to Open Cybersecurity Center

October 3, 2012

On Friday, L-3 Communications and Virginia Tech will be formally opening their joint cybersecurity research center that will provide L-3 employees with access to the university’s labs and equipment, while at the same time, allow Virginia Tech’s faculty and students to collaborate with L-3 Communications on cybersecurity research. The partnership between L-3 and Virginia Tech was announced last October and will ultimately enhance L-3’s ability to deliver innovative cybersecurity solutions. Congratulations to L-3 and Virginia Tech for partnering to provide the right cybersecurity solutions our nation so critically needs.     Read more

Northrop Grumman Advances STEM Education to Strengthen Nation’s Future

October 3, 2012

It’s no secret that our nation’s education system is failing when it comes to science, technology, engineering and mathematics (STEM).  Some believe that higher education institutions are to blame for not keeping STEM students fully engaged, resulting in freshmen switching to ‘softer’ majors. STEM is the backbone for many of the defense and intelligence disciplines that require the brightest minds to develop innovative national security solutions. As a society, we could benefit from empowering and exciting students about the sciences from a much younger age. In addition, the Obama administration recognizes and is advancing the value of STEM education with its STEM ... Read more

The Elephant in the Room: Will Sequestration Be Highlighted at GEOINT 2012?

October 2, 2012

Next week, the United States Geospatial Intelligence Foundation (USGIF) is hosting its must-attend event for anyone in the Intelligence Community (IC), the GEOINT 2012 Symposium. From keynote speeches by top leaders at the Office of the Director of National Intelligence (ODNI) to the National Geospatial-Intelligence Agency (NGA) to the National Security Agency (NSA) to the unveiling of new industry innovations, this event reinforces that geospatial intelligence is truly the foundation for all other Intelligence disciplines. But, we wonder if the big white elephant in the room will be addressed?  Of course, we are talking about sequestration.  With GEOINT 2012 happening less than ... Read more

Monday Morning News Kick Off: Romney Slams Sequestration; Obama Urges No Lay Off Warnings for Contractors; BAE Briefs Pentagon to Save Status of Merger; and Top 50 Systems Integrators

October 1, 2012

Welcome to the Monday morning news kick off post from the FedPulse blog. Earlier this spring, the topic of sequestration was merely a minor blip on the radar screen.  Fast-forward to today – and with the presidential election one month away – sequestration has reached near ubiquity in the news cycle.  As always, we have all the sequestration news you need and much, much more.  Happy Monday! Administration Urges Contractors Not to Warn of Layoffs, Despite Defense Cuts The Obama administration has doubled down on its plea to defense contractors not to warn employees about possible layoffs due to looming budget cuts ... Read more

The 2012 PSC Annual Conference to Highlight the Latest Topics Heading into the Election

September 27, 2012

The Professional Services Council’s (PSC) 2012 PSC Annual Conference is on the horizon, from September 30 – October 2, 2012, at The Greenbrier in White Sulphur Springs, WV.  With an anticipated 500 attendees, ranging from CEOs to industry professionals, the conference will discuss critical market trends and industry challenges in the coming year.  Follow the insights of our own Lisa Dezzutti and Monica Mayk @mkt_connections as they attend and tweet throughout the event next week. With sequestration and the election looming, public policy, political, business and legal experts will be discussing key policy and budget issues heading into 2013, and beyond.  ... Read more

Q&A: Terri Jean-Charles, Government Marketing Manager of Oakwood Worldwide, Discusses Value of Baseline Research for Penetrating Government Market

September 26, 2012

With more than 25,000 locations around the globe, Oakwood Worldwide is the category leader in providing temporary corporate housing under its two brands, Oakwood and ExecuStay, for more than 50 years The organization recently made its foray into the government marketplace.  Rather than re-purposing traditional marketing strategies from the corporate arena, Oakwood Worldwide took some bold steps in implementing baseline research to gain a full understanding of the government marketplace. We recently spoke with Terri Jean-Charles, Government Marketing Manager at Oakwood Worldwide, who shared some insights into the value of gaining the right knowledge before exploring business opportunities in this unique government ... Read more

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