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Q&A: Terri Jean-Charles, Government Marketing Manager of Oakwood Worldwide, Discusses Value of Baseline Research for Penetrating Government Market

September 26, 2012

With more than 25,000 locations around the globe, Oakwood Worldwide is the category leader in providing temporary corporate housing under its two brands, Oakwood and ExecuStay, for more than 50 years The organization recently made its foray into the government marketplace.  Rather than re-purposing traditional marketing strategies from the corporate arena, Oakwood Worldwide took some bold steps in implementing baseline research to gain a full understanding of the government marketplace. We recently spoke with Terri Jean-Charles, Government Marketing Manager at Oakwood Worldwide, who shared some insights into the value of gaining the right knowledge before exploring business opportunities in this unique government ... Read more

Winning Social Media Strategies by Government Contractors

September 25, 2012

Monica Mayk Parham, Marketing Director, Market Connections, Inc. We all know that social media in the government contracting sector has grown tremendously over the past 4-5 years. Whether to support corporate communications or enhance sales and lead generation, social media is a prime tool for influencing the right decision makers. However, not every contractor is fully realizing the benefits of social media.  Budget, human resources and time are often the biggest hurdles for contractors to overcome, often resulting in contractors merely running a Twitter feed that pushes out their press releases. In last year’s Public Sector Social Media Study, half of contractors ... Read more

Monday Morning News Kick Off: Top Dems Urge GOP to Cancel Recess to Address Sequestration; NetApp 20th Anniversary; and Winning Government Social Media Moments

September 24, 2012

Welcome to the Monday morning news kick off post from the FedPulse blog. Sequestration is still the most pressing issue of the day with both Republicans and Democrats sharpening their political knives. In the meantime, contractors are altering their businesses in the face of an uncertain future.   We go deep into sequestration this week, but – as always – we also offer a wide range of actionable news you need to start the workweek.  Happy Monday! Former Top DoD Officials Skewer Congress Over Sequestration The former defense secretary and former chairman of the Joint Chiefs of Staff had some choice words for ... Read more

GeoEye and DigitalGlobe: When Industry is Stuck Holding the Purse Strings

September 20, 2012

With many industry players making significant investments to support new contract wins, things can go awry when contracts are cut or scaled back due to budget cuts. For example, two years ago the National Geospatial-Intelligence Agency (NGA) awarded the EnhancedView contract to commercial imagery providers GeoEye and DigitalGlobe. The contract totaled a whopping seven billion dollars to provide a critical component of situational awareness for our country. This unprecedented contract was a pivotal moment in the commercial imagery sector where government and industry were fully aligned to help meet mission goals with the most innovative commercial solutions. Fast-forward to today and things have ... Read more

Q&A: John Chaconas, Director of Marketing, Monster Government Solutions Discusses Next-Gen Workforce Management

September 19, 2012

Monster Government Solutions is the premier provider of complete workforce solutions for government and education, and is a division of Monster.com. The company offers workforce management solutions from traditional recruiting and applicant tracking systems and online career/community sites to a client services team that comprises federal human resource subject matter experts, project managers, business analysts and industrial/organizational psychologists. We recently spoke with John Chaconas, Director of Marketing at Monster Government Solutions, who shared some insights into the new horizons of government workforce management.  He also discussed with us the value of performing government customer satisfaction and awareness surveys. FedPulse: Tell us about Monster ... Read more

Agencies Can Amp Up Social Media Campaigns with Imagery and Infographics

September 18, 2012

Monica Mayk Parham, Marketing Director, Market Connections, Inc. Social media’s evolution has reached a new phase where visually appealing imagery has become the standard.  This can be seen from the rise in popularity of sites Pinterest and Instagram to the integration of smart phone apps that cater to posting and sharing online content. As today’s socially engaged citizens are more influenced by visually appealing content, government agencies can benefit by increasing their use of infographics, imagery and videos — allowing their social media efforts be more impactful and engaging. Tomorrow, the Advanced Learning Institute (ALI) is kicking off its Social Media for Government ... Read more

Monday Morning News Kick Off: White House Says Sequestration is ‘Deeply Destructive;’ BAE and EADS Merger and Other Acquisitions; and Cloud Computing Not So Awesome?

September 17, 2012

Welcome to the Monday morning news kick off post from the FedPulse blog.  The White House issues its sequestration report.  The House of Representatives passes the Republicans’ sequestration bill.  Big-time mergers and acquisitions are happening in the government contractor sector, with major personnel changes happening as well.  It’s enough to make one’s head spin.  Fortunately, we have provided all the actionable news you need to make sense of these challenging times.  Happy Monday! White House Warns that Sequestration Would Be ‘Deeply Destructive’ On Friday, the White House issued its report on sequestration, which ‘would be deeply destructive to national security, domestic ... Read more

Gaining a Clearer Picture of Government Big Data Opportunities

September 13, 2012

The complex nature of large amounts of data makes storage, capture, sharing, analysis and visualization a true challenge for many federal agencies trying to implement big data initiatives According to IBM, vast amounts of data come from everywhere: sensors used to gather climate information, posts to social media sites, photographs and images, videos, purchase transaction records, and cell phone GPS signals – you name it. Just as the name implies, big data is a challenge because of the endless amount of data available for analysis and deployment. Addressing a group of reporters touring the company’s new data center late last month, Facebook’s ... Read more

Differentiation Through Thought Leadership in the Federal Market

September 12, 2012

Monica Mayk Parham, Marketing Director, Market Connections, Inc. Contractors have been strategically positioning their subject matter experts as thought leaders for decades. But these days, true thought leadership extends beyond traditional publicity to developing independent studies, white papers and online content that provides government customers with the insights they need to be successful. For contractors to remain competitive in these challenging budgetary times, they need to fully differentiate themselves by diving deeper into this arena. A number of contractors are already doing it right, and there is room for others to follow their lead: Lockheed Cyber Security Alliance: Lockheed Martin established its ... Read more

Mapping a Customer’s Journey: An Exercise to Benefit Any Business Selling to Government

September 11, 2012

Sarah Wholey, Research Analyst, Market Connections, Inc. As the D.C. business community is dealing with many challenges these days, it is always good to keep all of your customer service capabilities as sharp as possible.  With fewer dollars to chase, the competition is getting very stiff and contractors need to embrace new ideas for keeping government customers happy. I recently had the privilege of participating in an educational workshop hosted by GovLoop and Oracle called ‘Mapping the Customer Journey,’ which was designed to gain a deeper understanding of customer motivations for improving overall service. While much of the event was geared toward government ... Read more

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