Lockheed Martin and Market Connections Study Finds Contractors Leading the Way for Government in Open Source Adoption

May 11, 2011

Federal Spending on Open Source Software Expected to Increase Near Term Webinar on the topic TODAY, Wednesday, May 11 at 2 p.m. EDT  CHANTILLY, VA,  May 11, 2011 – Lockheed Martin and Market Connections Inc. today released a joint study on federal agencies’ understanding of open source software (OSS) and the role it can play in moving  government to cloud computing while also influencing policies. One key finding: 69 percent of respondents from government contractors say their organizations are already using OSS, versus just 40 percent of federal agency respondents. Lockheed Martin’s Melvin Greer, Senior Fellow and Chief Strategist, Cloud Computing, noted that ... Read more

The bucks stop without ROI

May 4, 2011

In a tight economy, marketers must prove worth to government buyers From May 2, 2011 – 6:01 am EDT It may be politics as usual in Washington, D.C., but marketing’s a different story. With budget cuts looming, government buyers are more focused on getting a solid return on any investment, and marketers are under increasing pressure to prove they can provide it. At the same time, the media consumption habits of government employees are changing, requiring vendors to adapt quickly to get their messages across successfully. The recent budget debate and near shutdown of the federal government have had a dramatic impact ... Read more

Media Study Helps Marketers Refine Strategies

April 21, 2011

Survey Shows Increases in Social and Mobile Use Among Federal Executives Social media continues to make inroads in the government space – according to Market Connections’ just-released Federal Media and Marketing Study, this year 46 percent of government consumers of news are allowed to access social media sites at work, compared with 20 percent last year. Useful nuggets of information like this helped Market Connections generate the most interest ever in the annual study. We unveiled the 2011 study at a breakfast March 29 at the Marriott in Tysons Corner to a standing-room-only audience, the largest to ever attend one of our ... Read more

TechAmerica Announces Release of 21st Annual Federal CIO Survey

April 5, 2011

May 4 Event will Focus on Leveraging Innovation to Improve Government Performance The Federal Government has already begun transitioning to a more transparent, open, and innovative environment.   At this year’s TechAmerica Federal CIO Survey Event, the trade association for the technology industry will unveil the results of the 2011 CIO Survey, which identifies key issues and trends emerging this year. The one-day conference featuring GSA Administrators Martha Johnson and Dave McClure, along with DOD CIO Teri Takai, will discuss ways in which the Obama administration and Congress might focus on 21st century challenges and how technology innovation is essential to transforming government. Agenda and registration online at Read more

Nearly Half of Feds Use Social Media at Work

March 30, 2011

Survey: 46 percent now allowed to access social media at work, up from 20 percent a year ago From Federal Computer Week March 30, 2011: Nearly half of the senior government employees who responded to a recent survey — 46 percent — are allowed to access social media websites at work, up from 20 percent a year ago, according to the survey released today by Market Connections. The most popular site was Facebook, which was accessed by 54 percent, including 20 percent who visit the site at least once a day. The next most popular sites were … Read the full article Read more

Twice as Many Federal Workers on Facebook

March 30, 2011

Washington Business Journal Questions Ethics of Contractors Connecting with Federal Executives via Social Media From Washington Business Journal, March 30, 2011: A new survey found that the percentage of federal employees allowed to access Facebook and other social networking sites more than doubled compared to last year; for contractors, is this a new opportunity to reach potential customers or to cross ethical boundaries? A survey of 3,000 federal employees released by Chantilly-based Market Connections Inc. found that 46 percent of respondents are allowed to access social networking sites at work, compared to only 20 percent in 2010. In theory, social networks provide a quick and ... Read more

Facebook-using Federal Managers “Surge,” Survey Finds

March 30, 2011

From March 29, 2011: More than half the government’s management-level employees use Facebook, and of them, most use it for work, a media marketing survey has found. The 2011 Federal Media and Marketing Study reveals a significant “surge” in the use of social media, and Facebook is leading the rush, said Lisa Dezzutti, president of Market Connections Inc., which conducted the survey. Read the full article. Read more

Market Connections Releases 2011 Federal Media and Marketing Study

March 29, 2011

Market Connections, Inc. Releases 2011 Federal Media and Marketing Study — Chantilly, VA — March 29, 2011. Read more

Government Managers’ Information-grazing Habits Revealed!

March 18, 2011

Lisa Dezzutti shared a preview of the 3rd Annual Federal Media & Marketing Study with Mark Amtower on Federal News Radio. Listen now! Read more

Market Connections Releases Government Customer Service Study Results

December 2, 2010

Today Market Connections releases the findings of a new study on government Customer Service, which reveals how government professionals rate their agencies’ customer service performance, their perceived challenges and gaps between service priorities and performance and looks at how agencies are using new technology to deliver customer service. In partnership with the Digital Government Institute (DGI), Market Connections collected 130 responses in November 2010 from a mix of customer service professionals working in federal, state and local governments.  Market Connections’ President and CEO Lisa Dezzutti will present the findings this morning during DGI’s annual Government Customer Service Conference and Expo at the Ronald Reagan Building in Washington, DC. Respondents ... Read more

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