Survey Tells Two Tales About Feds’ Social Media Use

July 28, 2010

A Federal Computer Week article covering Market Connections’ popular social media event on July 27, 2010 highlighted that while 60 percent of respondents to the study of social media usage among federal employees have embraced social media, the rest either don’t use it or don’t know about it. The article by Alice Lipowicz said, “hose results suggest that agencies are taking advantage of social media primarily for promotion and communications with the public, rather than applying those tools internally with their staffs. Consequently, many employees may not be aware of what their agencies are doing in this sphere.” Read the full article on The Federal Community Social ... Read more

Measuring ROI is Greatest Challenge for Contractors

July 28, 2010

On July 27, 2010, Market Connections presented the findings of the 2010 Federal Community Social Media Study to a standing-room-only crowd at the Tower Club in Vienna, VA. Of the findings, Alice Lipowicz of Washington Technology wrote, “Federal contractors have jumped into social media in a big way, but many are finding it difficult to calculate a return on their investment, according to a new survey of 167 federal contractor employees by the research firm Market Connections Inc. “The most popular social media tools among federal contractors are wikis, followed by commercial social networks, followed by blogs. “LinkedIn was cited among the ... Read more

Panelists just confirmed for Social Media Event

July 14, 2010

This morning, we confirmed three panelists who will join us at the July 27 event releasing the findings of the 2010 Federal Community Social Media Study. You may be wondering how this event will differ from many other social media events in and around DC right now. Market Connections will present the results of a research study looking at social media usage among government employees and contractors. You’ll leave with real data to help guide your strategic decision-making! Confirmed Panelists: Michael Donovan – Chief Technologist, Strategic Capabilities, HP Enterprise Services Donovan is responsible for leveraging HP and partner capabilities to meet the needs of ... Read more

Special Event: Social Media in the Federal Community

July 12, 2010

Join us for a networking breakfast event to discuss the findings of Market Connections’ highly anticipated Federal Community Social Media Study. Expert analyst John Kagia will present the study findings, followed by a panel discussion with experts from government and the contracting industry. Market Connections President and CEO Lisa Dezzutti will moderate the panel. Attendees will leave this event with at least three ideas they can implement immediately in the office. Tuesday, July 27, 2010 8:00 a.m. Networking and breakfast 8:30 -10:00 a.m. Presentation of survey findings and panel discussion The Tower Club, Tysons Corner 8000 Towers Crescent Drive Vienna, VA 22182 Attendees will: Take a closer look ... Read more

Best Practices for Researchers: E-mail

July 12, 2010

A recent session at Marketing Research Association’s Annual Meeting highlighted different laws that affect market researchers. A session exploring the possible perils for companies involved in B2B research outlined laws regarding sending communications (telephone, fax, or e-mail), data security, privacy, and trade secrets.  There are several laws regarding sending unsolicited communications via fax and e-mail. They are the Telephone Consumer Protection Act of 1991(TCPA), the CAN-SPAM Act of 2003 and the Junk Fax Prevention Act of 2005 (JFPA). The TCPA and JFPA refer specifically to commercial messages delivered via telephone and fax. The CAN-SPAM Act defines commercial messages this way: In general:  The term ... Read more

Why LinkedIn, Why Now

July 8, 2010

If you’re still on the social media sidelines, it’s time to get into the game In a Washington Technology column on July 6, 2010, Marketing expert and B-to-G consultant Mark Amtower uses Market Connections’ current Social Media Study to make a case for contractors to differentiate themselves with a well-thought-out social media strategy. The current Market Connections Social Media Study indicates rapidly growing acceptance and use of social media tools by both industry and government. Amtower wrote, “Government is lagging behind, but federal agencies have more restrictions for everything. However, the study indicates the growing use of social media by 29 percent ... Read more

Lockheed Martin and Market Connections Present Cyber Security Study Findings

July 8, 2010

Webinar details government attitudes on cloud computing The Lockheed Martin Cyber Security Alliance and Market Connections presented the webinar Securing Data in the Cloud on June 23, 2010. The live event shared findings from a recent research study of federal government IT decision-makers and influencers involved specifically in cyber-related activities. The presentation detailed awareness of and attitudes on cloud computing and cyber security in federal agencies, in addition to considerations when moving to a cloud computing environment. View a recording of the webinar. Speakers included: Melvin Greer, Lockheed Martin Information Systems and Global Solutions’ (IS&GS) Cloud Computing Strategist, moderated the session. Cynthia Poole, Director of ... Read more

Federal Community Social Media Study

June 16, 2010

Don’t miss the highly anticipated 2010 Federal Community Social Media Study, a comprehensive look at the use of social media among federal agencies and their suppliers. This government market research is an excellent benchmark for social media usage in the federal community prior to the Obama administration defining its policy towards Web 2.0 technologies in the fall of 2009. Read more

Lockheed Martin Cyber Security Alliance Presents: Securing Data in the Cloud

June 7, 2010

Lockheed Martin, in conjunction with its Cyber Security Alliance members, Government Executive Magazine and Market Connections, Inc., will present “Securing Data in the Cloud” on Wednesday, June 23 at 12 noon EST via live webcast. Cynthia Poole, Director of Research Services at Market Connections, will share the results of a research study commissioned by the Lockheed Martin Cyber Security Alliance to measure awareness and attitudes on topics related to cloud computing and cyber security. Read more

Leveraging Research for Market Exposure

June 2, 2010

Most organizations invest in research to answer critical business questions as well as learn more about their customers, prospects, and competitors. Investing in primary research by a third party is also an ideal way to generate compelling and relevant content that helps reinforce your organization as a thought leader and expert in the market. Establishing as one of the research objectives the generation of market-compelling content will help shape the survey design and budget to ensure data is collected that your target audiences would likely find useful. Indeed, some organizations conduct research with the sole objective of garnering market exposure. Often, ... Read more

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