Managing the Scope

May 26, 2010

If you’ve never led a market  study, take it from us – research is fascinating. In fact, it’s so fascinating that a study can easily creep beyond the initial scope.  This can happen because clients are so excited about getting market insights that they have a tendency to add new requirements to the study during the development phase. This can slow down the process, increase costs, and can lead to respondent fatigue. The key to avoiding scope creep is to allow the researcher to gather the requirements up front from all stakeholders involved. Often, when requirements are filtered through only one ... Read more

Coming Attractions!

May 17, 2010

On May 24th, Market Connections will release the highly anticipated 2010 Federal Community Social Media Study, which will give a comprehensive look at the use of social media among federal agencies and their suppliers. Highlights include: • Government agency perceived challenges, risks, and opportunities • What agency employees feel they need in order to adopt more social media usage • How organizations that serve the federal government use social media to connect with these audiences • And much more! Contact Mari Canizales Coache today at 703-378-2025 or to learn more! Read more

Two Approaches to Hybrid Telephone-Online Surveys

April 14, 2010

We”ve mentioned in previous articles the merits of online as well as telephone survey methodologies. But what if you want a mix that gives you Slot Machines the best of both worlds? The kids, whose bums were spanked by their parents for investing exorbitant levels of money on the worst ring-tone you can imagine, were the generation of recent customers. We can successfully combine online and telephone methodologies in two unique ways, depending on the needs of your project. Approach 1: Online survey with telephone follow-up calls. Approach 2: Telephone interview with an online component. Click here to understand the opportunities ... Read more

Federal Marketing Experts Reveal Best Practices

April 8, 2010

On Wednesday, April 7, Women in Technology (WIT) hosted a panel discussion between federal marketing experts on their current and potential best-practice marketing strategies and tactics.  Lisa Dezzutti, President of Market Connections, moderated the event, leveraging data from our recent 2009-10 Federal Media and Marketing Study to guide the discussion. Click here for the panelists’ insights into federal procurement cycles, effective social media usage, and maximizing results from trade show attendance. Read more

A Tale of Two Cities

March 8, 2010

In the government market research study Market Connections released today at the GITEC Summit, Federal IT decision-makers liken their agencies’ speed of technology adoption to that of a Model T. Read more

One Strategy Does Not Fit All

February 6, 2010

Some government contractors mistakenly assume that their winning go-to-market strategy in one sector will perform equally well in another. But that is not always the case. Read more

Being Culturally Sensitive

January 15, 2010

There are many issues to consider when embarking on an overseas research study in order to be culturally sensitive. Read more

Structuring for Success

December 14, 2009

Right now, many government contractors are realizing that changes are in order to better align with the major transitions in the federal government’s priorities and contracting processes. Read more

Times They are a Changing

November 16, 2009

With changing times comes a need for replacing outdated assumptions with accurate and current business intelligence that can drive smarter decision-making. Read more

Kicking Off a New Research Project

November 3, 2009

Research companies can typically submit a relevant and thoughtful proposal without delving into detailed background on the project or the intricate details on implementation strategies. But, once it’s time to get underway on the research, they’ll require a much deeper information dive at the kick-off meeting in order to structure an effective program. In this initial session, key stakeholders from both your organization and the research firm should do the following: Review everyone’s roles and responsibilities as they relate to the project. Discuss the business problems and/or information gaps you’re hoping the research program will address, including answers to questions such as: What, specifically, ... Read more

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