Blog

Email Etiquette

August 8, 2008

In today’s world, many professionals rely on emailââ?¬â?a quick and convenient communication toolââ?¬â?as their chief form of communication. Personally speaking, I use email daily to keep in touch with almost all my clients and vendors. With so many messages going outââ?¬â?sometimes as many as a hundred a dayââ?¬â?it is important to always keep in mind the proper etiquette for business emails. Here are a few tips and tricks we at Market Connections use to send effective emails with a positive impact: 1. Re-read your message before sending it. Just step back and take a moment to consider your ... Read more

A Weak Economy Calls for Strong Market Data

August 8, 2008

For many businesses, an economic downturn usually means spending cuts across the board. And, experienced marketers know first hand that their budgets are often hit early and hard. Yet, even with a lower budget, expectations for marketing results typically remain high. At the same time, economic concerns are forcing your customers to be much more discerning in every phase of the decision-making process, including if they buy, how much they buy, when they buy, and from whom they buy. Read more

How is Web 2.0 changing the way you work?

July 17, 2008

As the ultra tech-savvy Gen Y enters the workforce, digital information channels & new technologies are exploding. They’re most likely to use only a cell phone, watch their desired TV shows on their own time, get most of their information on the web, and be super connected to their entire social and professional networks.  Not surprisingly, they’re bringing these technologies and habits into the workforce and making an impact on the way that both private and public sector organizations do business.  We want to know how the emerging technologies of Web 2.0 are changing the way you work.  Please comment below. To read more on ... Read more

Lessons from the World’s Most Northerly Focus Group (…or, the Downside of Breaking the Ice)

July 8, 2008

Embarking on one of our more adventurous vacations, in June my wife and I decided (that is, I decided and then begged relentlessly until she agreed) to fly to the Canadian Arctic and camp on an ice floe. My reason for going was simple: alarmed by all the news about global warming, I wanted to experience the land, culture and wildlife before it all melts away. It was a five night trip, although 24 hours of sunshine rendered “night” a meaningless term. There were nine of us in total, a small but very lively group from England, Scotland, Japan, Germany, ... Read more

Going Green

July 2, 2008

“Going green“, or becoming a more environmentally conscious company, is a growing trend that cannot be ignored in today’s society. Many companies are already taking steps to be more environmentally friendly, including Bank of America, Starbucks, Hewlett-Packard, and Wal-Mart. And going green isn’t just good for the environmentââ?¬â?even taking small steps to cut back energy consumption can save companies a substantial amount of money each year. The federal government is leading the charge, by offering telework options to employees, encouraging the purchase of green products, and enhancing buildings, by adding a “green roof“. (A “green roof” is a roof that has ... Read more

Evaluations: The Insiders Guide

June 17, 2008

While most of us commonly use the word “evaluation” in our day-to-day business vocabulary, in the world of research it’s used more precisely to categorize different means of assessing both proposed and existing programs, policies, personnel, products, and so forth.  (In fact, believe it or not, there is even an American Association of Evaluation.)  Of course, these assessments then drive more intelligent decision-making and performance improvements.  Generally speaking, evaluations fall into two main categories:  formative and summative. Formative evaluations facilitate exploration Formative evaluations are a type of exploratory research designed to better define a problem or help strengthen a particular program.  Many associations ... Read more

Protecting your Advertising ROI

June 16, 2008

Most B2G and B2B marketers concur that advertising is an investment and often plays an important if not leading role in many campaigns.  Yet, with print ads, knowing which creative approach will resonate most effectively can be a challenge for even the most experienced marketers. Pre-testing creative options prior to the start of the campaign can reveal important insights, thereby removing much of the guesswork from the creative development process.  Based on the results, you can make informed decisions on how to best evolve or enhance the most promising creative option. You (or your ad agency) might wish to conduct ad pre-testing research at ... Read more

Market Connections Attending MRA’s Annual Conference

June 2, 2008

This week Market Connections will be attending MRA’s Annual Conference and Research Industry Forum in New York City. We’re looking forward to meeting other industry leaders, learning about new marketing research methods and techniques, and checking out the hottest news and insights in the industry. Be sure to check back next week for our post about the event! Read more

5 Tips for Focus Group Success

May 29, 2008

1. Focus groups are all about understanding your customers, really digging deep into their needs, wants, and emotional reactions. This information can be very useful to business planning; however, it should always be remembered that focus groups are qualitative research there is no statistical significance associated with it, and it cannot be applied to the general population. 2. Recruiting is a key aspect of focus group success. It isn’t a numbers game – rather, more importance should be placed on finding the right people for your groups. A conversation with six very qualified ... Read more

Complex Research Requires Expert Management

May 21, 2008

Often times, organizations that have conducted fairly straightforward research projects, such as a stand-alone focus group or a market awareness survey of a single target audience, are caught off guard by the many intricacies and potential pitfalls of larger, more complex studies.   Unquestionably, research projects of a larger scope require more people, more time, and more funding.  And, above all, they require skilled and dedicated project managers on both the client side and at the research firm. You’ll know you’re embarking on a more complex research program if it entails one or more of these characteristics: – Multiple market segments, such as ... Read more

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