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New Federal Agency Marketing Briefs!

November 7, 2007

You may have noticed the recent addition of several agency marketing briefs to our reports page.  We have released two marketing briefs for each of several federal agencies: one on top of mind IT companies and most valued vendor attributes by federal IT decision-makers and a second report on the most popular sources of IT information. These unique and affordable agency briefs are designed to help you better allocate your marketing dollars and impact your bottom line.  Marketing briefs are already available for the following agencies: – Department of Transportation – Department of Homeland Security – Department of Treasury – Department of Energy – Department of Defense And look out for marketing ... Read more

Minimize Company Risks by Managing Information

October 25, 2007

I recently attended a Women in Technology (WIT) event entitled Managing Information, Mitigating Risk–An Enterprise Approach.  This event featured a panel discussion about information management and legal issues.  The watchword was “e-discovery”,?? the discovery of electronic information to be used in court.   The panel discussed the importance of implementing company-wide policies for information management and encouraging businesses to create protocols to ensure that electronically stored information is easy to find.  This way, the company can feel confident that they are prepared to gather and distribute all the information that courts require in compliance audits or litigation cases.  Though they can be expensive ... Read more

Government IT Bands Rock Out at the State Theatre

October 23, 2007

Last Thursday was the second annual Battle of the Government IT Bands, and what an event! Organized by 1105 Government Information Group, the event brought together five bands whose members worked for government agencies and contractors all in support of the metropolitan Washington D.C. chapter of the USO. Musical styles ranged from Tacocat’s 80’s rock covers, to the Moogly Blues Band’s down home southern blues. One band, Outta Scope even played some of their own compositions, jamming out to tunes that recalled Steely Dan and the Grateful Dead (the name of the band is a nod to the band members who ... Read more

Does your Research Provider Have a Privacy Policy?

October 16, 2007

Last year several employees from Market Connections attended the Market Research Association’s annual conference in Washington DC.  One of the many interesting break-out sessions I attended was titled “Exploring General Privacy Issues”.  The presenter was from The Council for Marketing and Opinion Research (CMOR), a non-profit organization that works on behalf of the survey research industry.  The presentation outlined a number of best practices for market research firms regarding telephone, email and online privacy issues.  The first thing the speaker did was ask how many people in the audience had a written privacy policy.  Less than a quarter raised their hands.  ... Read more

Networking Opportunity at GIT Rockin’!

October 15, 2007

Last call to help benefit the USO!!  1105 Government Information Group is hosting GIT Rockin’, government IT’s second annual “battle of the bands”, this Thursday, October 18th at 7:00 p.m.  This is a great opportunity for government and industry executives to network with peers, colleagues, and spouses.  Tickets are $20 and all proceeds will be donated to the USO-Metro.  For more details or to purchase tickets, go to www.GITRockin.com. Read more

Upcoming Amtower Summit

October 11, 2007

I would like to extend a personal invitation to you to attend the Sixth Annual Amtower Summit on Selling Products to the Government.  This year’s summit will feature presenters who are experts on all aspects of government marketing, including GSA schedules, market segments, list compilation, events, and web activity.  This is the BEST event for product vendors targeting the federal government, so don’t miss your chance to attend! The event will take place on November 5th and 6th at the Hilton Baltimore BWI Airport and costs $395 per seat. Read more

Federal Agency Marketing Briefs

October 4, 2007

For the past several years, Market Connections has conducted an annual survey of federal IT decision makers to gain insight into the top federal agencies.  In an effort to better serve the Market Connections community, we decided to gather all of our data from the past few studies to bring you a brand new series of snapshot marketing briefs for various federal agencies.  Each agency will be reported on separately to give you the ability to focus only on those that interest you. There will be two marketing briefs for each agency: one on best-known IT companies and most valued vendor ... Read more

Breaking Through the Glass Door

October 2, 2007

I recently attended a Women in Technology (WIT) event with yet another fantastic speaker.  The topic of the evening was The State of Diversity in Corporate America: The New Rules of Breaking the Glass Ceiling.  A representative of the U.S. Equal Employment Opportunity Commission (EEOC) explained how she sees the barrier to women in the technology industry as more of a glass door than a glass ceiling.  As women pass by the door to a career in technology, there is no keyhole, no door handle, and therefore no clearly visible access into the industry.  With little more than a glance ... Read more

Avoid Making the Edsel Mistake

September 27, 2007

The Ford Edsel. Just saying it brings to mind one of the greatest product flops in history. It’s the thing business case studies are made of and has become synonymous with falling short of expectations and pure rejection from the consumer. As noted by Dan Neil in the September 17th edition of Time magazine, this month marks the 50th anniversary of the Edsel’s ill fated unveiling. The Edsel has become the cautionary tale of over promising and under delivering. Ford spent, at the time, unprecedented money and time on promoting and marketing the Edsel leading up to its release. Ford ... Read more

Is the Federal Government Ready for Web 2.0?

September 26, 2007

A recent survey by FCW found that only 12% of their readers believe that government is ready for Web 2.0. Previous studies conducted by Market Connections also showed that government agencies tend to be slower to adopt new technologies than the private sector.  However, some recent press coverage suggests that the federal government may be more prepared for the transition than many people realize. The September 10th issue of FCW has an article discussing how younger intelligence community staff are using social networking tools to improve collaboration and information sharing. One example is Intellipedia, an online collaboration project which has grown ... Read more

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