Best Practices

How to Create Collateral with Impact: A Discussion with the Merritt Group

Monday, April 24th, 2017

This Thursday, Market Connections and Merritt Group will release the results of the 2017 Federal Content Marketing Study. We thought we’d give you a sneak peek and discuss a few of the findings with Merritt Group Executive Vice President and Partner, Jayson Schkloven, and Vice President Government, Matt Donovan. MC: The data shows a need…Read More

Is Search Engine Marketing Part of Your Content Plan?

Thursday, April 13th, 2017

Are you one of the 60 percent of federal marketers using Search Engine Marketing (SEM) to reach federal decision makers? If not, you fall into the 40 percent who are not using this tool; it’s time to rethink that strategy. In the 2017 Federal Content Marketing PulsePoll™, we asked federal decision makers what they find…Read More

A Branding Expert Weighs in on Brand and Market Perception

Thursday, March 23rd, 2017

While we help our clients measure market perception, that measurement is just one piece of branding; there is so much that goes into building a strong brand identity. We met with partner and founder of branding agency Red Thinking, Jen Sterling, to get her take on a few questions our clients frequently ask. Here are…Read More

QA: Kathy Sebuck, Citrix, on How Market Research Helped Shape Messaging

Tuesday, February 28th, 2017

We often say the gut is a good starting point for developing messaging around your brand or new products and services. After all, you hear what your clients say every day; however, we advocate verifying those assumptions with data. Ad, message testing, and new product research can help you craft a message that resonates with…Read More

Data Driven Thought Leadership Fuels Success

Thursday, February 9th, 2017

We are big believers in the power of data to tell your story. Data helps explain why your product or service is a good choice to solve a problem, it shows how your product or solution is being used in the industry, and it can show that you understand the real challenges your customers face.…Read More

Message Testing Motivates Your Customers to Buy and Ensures ROI

Thursday, January 12th, 2017

To ensure the messaging in a communications plan hits the right customer pain points and the right tone, savvy corporations don’t rely on hunches. Rather, they prove the hunch is right before investing resources. They do this through message testing. This type of qualitative research usually takes the form of focus groups, in-depth phone interviews,…Read More

How to Become a Thought Leader in 2017

Thursday, January 5th, 2017

Did you know that almost 60 percent of B2B customers make a buying decision BEFORE they ever contact a company to learn about products and services? How are they learning about what you can do to solve their problems if they aren’t meeting with your sales team? Becoming a thought leader and developing thought leadership…Read More

Three Reasons to Commission Market Research

Tuesday, January 3rd, 2017

Online research and inexpensive online survey tools make conducting market research so easy. So easy that companies wonder why they would ever need to commission custom research. We could write a book on the upside of commissioning market research. Honestly, though, whether to commission a custom study, do one in-house, or just rely on a…Read More

How Successful Federal Contractors Increase Customer Satisfaction

Thursday, September 22nd, 2016

Customer satisfaction is at the core of any business’s success — whether that business is B2C, B2B or B2G. Satisfied customers are more likely to renew contracts, expand services, remain loyal and make recommendations. Therefore, it’s no surprise that over the years, we have seen federal contractors use a variety of research tools to help…Read More

How To Increase Customer Satisfaction Through Engagement

Tuesday, September 20th, 2016

The 2016 Government Contractor Study reveals that more than half of government contractors (53 percent) find customer relationship management to be a challenge for marketing and business development. Knowing when and how to engage with a government customer is a key to managing these relationships — whether that customer is a current client or a…Read More

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