Current Trends

Federal Market Trends Reflect What Is Seen Across the General Market

Wednesday, November 29th, 2017

At Market Connections, we often tell our clients that buyers and decision-makers sitting in federal government agencies are people, too. They are often affected by general trends as much as the person who lives next door. Result trends we found in our recent Federal Media and Marketing Study are also being found and reported by…Read More

Q&A: Kim Garner, Executive Advisor, Marketing Services, Neustar, on How To Leverage Big Data for Marketing

Thursday, April 21st, 2016

Big data is everywhere — studies predict there will be 40 exabytes of data by 2020. As the volume of data grows, data analytics becomes increasingly important, particularly as companies figure out how to use data for business development and customer retention. Whether you are selling services to the federal government or products to consumers,…Read More

You Have the Data; Now Unleash Its Power

Thursday, March 10th, 2016

“The user doesn’t want to see raw data, they want the data in a usable form, and that usable form should help them do something more creative, be more efficient, give them superpowers.” DJ Patil, White House Deputy Chief Technology Officer for Data Policy Source: Bereznak, Alyssa, “Meet DJ Patil: Obama’s Big Data Dude,” April…Read More

Research Shows How New Tech Adoption Impacts Federal IT

Wednesday, March 9th, 2016

As agencies modernize IT and adopt new technologies, IT leaders face new challenges in managing and monitoring their IT environment. To what degree do these technologies and trends really affect the control IT departments have over agency IT? SolarWinds commissioned Market Connections to conduct a market research study to find out. Specifically, the research focused…Read More

The Right Analytics Tools Help Agencies Walk the Talk

Thursday, February 25th, 2016

Studies predict there will be 40 exabytes of data by 2020. In case you are wondering, that is a lot of data. As the volume of data grows, data analytics will become increasingly important in shaping the future of federal agency policies and services. Whether it’s the Defense Department using cyberattack data to make their…Read More

Event Recap: The Promise and the Peril of Big Data

Wednesday, February 24th, 2016

Big Data is a trending topic — there are stories about it daily in the news. On February 18, Women in Technology’s WIT.Connect featured a panel of experts discussing the promise and peril of Big Data. Carol Hayes (Navy Federal Credit Union), Carrie Cordero (Georgetown University), Kim Garner (Neuster Advisory Services Group), Rashmi Mathur (IBM Global…Read More

How Is the Market Shifting?

Thursday, October 29th, 2015

At the Professional Services Council Annual Conference in early October, PSC released the 2015 Services Sector Review (available for download for PSC members). The review contained good news about some market trends: The federal market for technology and professional services is stronger than many might think. The professional services industry has weathered a spending trough,…Read More

This National Cybersecurity Month, Be Mindful of Where the Greatest Threats Lie

Wednesday, October 21st, 2015

October is National Cybersecurity Awareness Month, and it’s a great time to evaluate potential threats and solutions. SolarWinds recently commissioned Market Connections to find out where the biggest potential threats are. And according to the survey results, the greatest threats come from within. The majority of the 200 survey respondents said they believe malicious insider…Read More

Mobility Is a Growing Trend in Government

Thursday, July 30th, 2015

In June 2015, Market Connections released the findings from the 2014 Federal Media & Marketing Study, which included the latest trends in the ever-changing federal media landscape. The past few years have shown the lines blurring between the personal and business use of social media and mobile devices — a factor that may have to do…Read More

What Is Working In Government Marketing, Part 4

Thursday, July 23rd, 2015

In February, Federal Marketing Insights posted the first of a four-part series focusing on government marketing trends. The discussion in that first part centers on data from the Market Connections 2014 Federal Media and Marketing Study. That study tracks the media outlets where decision-makers get their information. The second part of the series addresses thought…Read More

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