End-User Collaboration Maximizes Research Value

Thursday, October 12th, 2006

When organizations engage a research firm for a project, it’s common that multiple departments or work groups,? perhaps marketing, sales, customer service, and product development,? are counting on the resulting data to drive their individual performance improvements. And indeed, though one research project typically can’t meet too many conflicting objectives, it often can benefit multiple…Read More

Getting More Results from your Research Results

Friday, October 6th, 2006

When properly planned, a research project can often meet multiple objectives in disparate departments within an organization. But here’s even more good news: research can also enhance other areas of the business for which it’s not even planned or intended. Market Connections has a client that frequently conducts focus groups and surveys with customers and…Read More

Incidence Rate Drives Research Cost and Schedule

Tuesday, September 5th, 2006

Common sense tells us that the harder it is to reach and complete surveys with qualified respondents, the more costly and time consuming the research project will be. But, how do professional research firms assess the required level of effort in advance so that they can determine the most appropriate methodologies and provide reasonably accurate…Read More

‘Tis the Season for Research Budgeting

Monday, September 4th, 2006

Many organizations neglect to effectively budget for research, which sometimes limits or even prohibits their ability to drive marketing and operations decisions based on real market data. If this dilemma sounds all too familiar, now is the time — as the 2007 budgeting season approaches — to give careful consideration to your research needs. To…Read More

Remember,? Criticism Can Make It Better

Sunday, August 20th, 2006

We at Market Connections encourage our clients to attend their own focus groups so they can witness participants’ reactions first-hand behind the two-way mirror. Some may want the moderator to spontaneously introduce a new question or discussion point based on what they’re hearing right then and there. Additionally, many clients like to contemplate or even…Read More

Engaged Employees Make It Happen

Tuesday, August 8th, 2006

Research has proven time and again that creating an energized environment in which employees want to go above and beyond the call of duty, where they feel connected to the big picture, will directly and significantly impact organizational performance. Management consultants call it employee engagement, and it’s increasingly becoming a top priority in executive suites…Read More

Online Surveys Require Sound Research Practices

Monday, July 17th, 2006

In this internet-centric business environment, where online survey software packages are a dime a dozen, some organizations are opting to plan, design, execute, and analyze e-mail-based research initiatives in-house. However, unless those organizations have experienced research professionals on staff, many become frustrated during the process and, in the end, are highly disappointed with the results.…Read More

Maximizing Research Response Rates

Sunday, July 9th, 2006

An ever-present challenge in market research is maximizing survey response rates. In fact, voicemails, caller id, gatekeepers and spam blockers are so pervasive, that it’s common for the response rate to be less than 10 percent of the study’s sample size. Here are some must-haves for achieving an adequate population of completed surveys. A Quality…Read More

Ask Your Experts for Insights

Sunday, June 11th, 2006

With today’s information overload and competitive hunger for more market research, some marketing organizations may lose sight of a valuable data resource right at their fingertips: their own internal experts. Whether called subject-matter experts (SMEs) or “go-to people,” every organization has people scattered throughout who deeply know aspects of the technology, market, competitors, and more.…Read More

Benchmark Metrics a Must

Wednesday, June 7th, 2006

Metrics are on the minds of executives everywhere, as many continue to look toward scorecards and other tools to measure their business initiatives. The performance gains delivered by leaders armed with true metrics are undeniable. Yet, surprisingly, many organizations’ commitment to marketing and customer relations metrics often ends up on the cutting room floor during…Read More

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