Designing Research for Actionable Results

Monday, January 15th, 2007

Business intelligence is only valuable if the organization can put it to use in ways that will benefit performance. In fact, some companies shy away from market research because prior studies failed to deliver data that they could realistically act upon to affect improvements. To avoid such a mishap, Market Connections advocates what is sometimes…Read More

Research Drives Segmentation Strategies

Monday, January 15th, 2007

Segmenting your target markets and audiences opens up opportunities for more focused and effective sales, marketing, and even product development. For example, while overall sales for a product are strong, a segmented view could reveal that only one or two customer types or titles are driving that success. This information can help shape strategic decisions…Read More

Relationship vs. Transactional Customer Satisfaction Surveys

Friday, December 15th, 2006

Keeping your customers coming back for more requires knowing both the good and the bad about their interactions with and perceptions of your company. The nature of those interactions dictates whether your customer satisfaction strategy is supported by transactional surveys, relationship surveys, or a combination of both. Evaluating the Ongoing Customer Relationship Relationship customer satisfaction…Read More

Reading Between the Lines of Government RFPs

Tuesday, December 12th, 2006

Federal contractors invest a great deal of time and money developing what they hope will be winning proposals, striving to effectively discriminate themselves in each area of government agencies’ RFPs. But, unfortunately, those RFPs don’t always accurately reveal and/or prioritize the agency stakeholders’ true pain points and decision-making factors. As a result,? even with the…Read More

Hybrid Research Approach Can Deliver Extra Value

Wednesday, November 15th, 2006

When it’s time to pursue your next research project, you don’t have to choose between a purely quantitative or qualitative approach. You may be able to reap the benefits of both. To refresh your memories, quantitative research entails a statistically valid size of the target audience and gleans objective, structured, numeric data that provides insights…Read More

End-User Collaboration Maximizes Research Value

Thursday, October 12th, 2006

When organizations engage a research firm for a project, it’s common that multiple departments or work groups,? perhaps marketing, sales, customer service, and product development,? are counting on the resulting data to drive their individual performance improvements. And indeed, though one research project typically can’t meet too many conflicting objectives, it often can benefit multiple…Read More

Getting More Results from your Research Results

Friday, October 6th, 2006

When properly planned, a research project can often meet multiple objectives in disparate departments within an organization. But here’s even more good news: research can also enhance other areas of the business for which it’s not even planned or intended. Market Connections has a client that frequently conducts focus groups and surveys with customers and…Read More

Incidence Rate Drives Research Cost and Schedule

Tuesday, September 5th, 2006

Common sense tells us that the harder it is to reach and complete surveys with qualified respondents, the more costly and time consuming the research project will be. But, how do professional research firms assess the required level of effort in advance so that they can determine the most appropriate methodologies and provide reasonably accurate…Read More

‘Tis the Season for Research Budgeting

Monday, September 4th, 2006

Many organizations neglect to effectively budget for research, which sometimes limits or even prohibits their ability to drive marketing and operations decisions based on real market data. If this dilemma sounds all too familiar, now is the time — as the 2007 budgeting season approaches — to give careful consideration to your research needs. To…Read More

Remember,? Criticism Can Make It Better

Sunday, August 20th, 2006

We at Market Connections encourage our clients to attend their own focus groups so they can witness participants’ reactions first-hand behind the two-way mirror. Some may want the moderator to spontaneously introduce a new question or discussion point based on what they’re hearing right then and there. Additionally, many clients like to contemplate or even…Read More

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