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Getting More Leverage from Your Research Results

Monday, January 23rd, 2006

After investing in research, your organization now has a much better understanding of the market’s requirements, opinions, and behaviors. These insights can help drive the development of more appealing products and services as well as messages that will better resonate with customers and prospects. That’s quite a return on investment. But, you may be overlooking…Read More

Research: A Reliable and Robust Marketing Metric

Wednesday, January 11th, 2006

Without conducting research, measuring a marketing campaign’s impact in the marketplace can be difficult at best. Certainly, you can count the number of business reply cards, landing page forms, and phone calls that a campaign generates. But, while important, lead counting doesn’t begin to tell the whole story of whether or not an integrated marketing…Read More

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