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Marketing The Funnel and Delivering the Right Content at the Right Time

B2G marketers: this article is part 1 of a 4-part series recapping the June 2023 Content Marketing Review. At the Content Marketing Review, B2G marketing experts Anna Pettyjohn, Senior Vice President of Marketing, GovExec and Lisa Sherwin Wulf, Founder and Marketing Consultant, LSW Marketing spoke about marketing the funnel and delivering the right content at…

How Much Does Custom Research Cost?

When considering third-party custom research, one of the most frequently asked questions is, “How much does it cost?”  There are a few factors that go into the price. The custom research process addresses unique client objectives and involves  a consultative approach, creating a customized research design, data collection, analysis and reporting. Talented, capable, and highly…

The Way Ahead: Meeting the Quantum Computing Cybersecurity Preparedness Act

By Jonathan Sanders, Director, Research, GovExec In response to the growing concern about the threat quantum computing poses to cybersecurity, President Biden signed the Quantum Computing Cybersecurity Preparedness Act in December 2022. The act encourages “federal government agencies to adopt technology that will protect against quantum computing attacks,”  an emerging technology rapidly gaining steam in…

Top 5 Reasons to Attend the M4PS Content Marketing Event

Top five reasons to attend the exclusive M4PS (Content Marketing) information session and networking event, happening on 6/29.

Marketing for the Public Sector Part 2: Content Marketing – Presentation/Networking Event

Join Market Connections and GovExec as we present the findings from the spring iteration of our Marketing 4 the Public Sector (M4PS) study (formerly brought to you as the Content Marketing Review study)

Whether you are interested in a broad awareness campaign or a more focused agency-based marketing effort, you can expect to leave this information session with pertinent, actionable information to inform your marketing plans and strategies.

Budget Highlight: Customer Experience (CX) in the FY2024 Budget Request

By Jonathan Sanders, Director, Research, GovExec The Biden Administration has proposed more than $500 million in the FY2024 budget proposal to improve customer experience (CX) across the Federal government. This highlights a continued investment from President Biden’s 2021 executive order that focused on transforming the Federal customer experience in order to provide US citizens with…

How to Alleviate or Prevent Data Overload

We live in a data-rich world, with more data coming every second of every day. As mentioned in a recent Government Business Council article on the integrity of the future, the amount of data created globally will grow to more than 180 zettabytes by 2025.  That’s an almost incomprehensible amount of information.  It makes sense…

Budget Highlight: The Biden Administration’s Budget Request Outline for FY2024

By Jonathan Sanders, Director, Research, GovExec On March 9, 2022, President Biden released his administration’s fiscal year 2024 budget request, highlighting the White House’s priorities and spending proposals.  The budget outline calls for Congressional approval on $6.9 trillion in both mandatory and discretionary spending at the Federal level for FY 2024. Of this $6.9 trillion,…

Operational Imperatives: Preparing the U.S. Air Force for the Future Fight

At a Washington Technology-hosted event on March 10th titled “Doing Business with the Air Force,” Air Force Deputy Chief Information Officer Winston Beauchamp highlighted the importance of the Air Force’s Operational Imperatives. This article provides a summary of these imperatives and their significance.  The Defense Department’s 2022 National Defense Strategy (NDS) — which outlines the…

Contracting Spotlight: VA Releases Final Solicitation for T4NG2

By Jonathan Sanders, Director, Research, GovExec From the beginning of 2023, GovExec’s Insights & Research Group has covered the Department of Veterans Affairs (VA) ongoing RFP drafting for the Transformation Twenty-One Total Technology Next Generation (T4NG2) contract. The T4NG2 represents a potential $60.7 billion contract vehicle for information technology products and services.  The VA had…