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Does Agency Recruitment Branding Really Matter?

Tuesday, July 18th, 2017

How can the government attract the best and brightest? It starts with good branding demonstrating why the agency is the place to work. The need is especially high now as many government employees are nearing retirement. How can the government appeal to young talent? Recruitment branding helps attract young talent and keeps them engaged. The…Read More

What Makes a Workplace Great?

Thursday, July 13th, 2017

Every year, Fortune unveils a list of the 100 best places to work. As researchers, we like to look at the data and see the trends. That’s why we are thrilled Great Places to Work analyzed the various factors that landed companies on this list to come up with three predictions for the workplace of…Read More

Winning Government Contracts: the Best Practices Webinar Recap

Tuesday, July 11th, 2017

Best Practices: Using Research to Position Your Company For Contract Wins from Market Connections, Inc. on Vimeo. Every person who competes for contracts understands the value of information: information about what the customer needs and wants, including information about competitors. For government contractors, there is a range of sources to gather this information. As the…Read More

Top Innovator: Forbes Names CoStar Group One of the World’s Most Innovative Growth Companies

Thursday, July 6th, 2017

For the fourth consecutive year, Forbes added CoStar Group, Inc. to the Forbes World’s Most Innovative Growth Companies list. This honor highlights the company’s continued dedication to revolutionizing commercial real estate and multifamily industries by providing innovative software and solutions. “We remain steadfast in our commitment to unlocking new opportunities for businesses and consumers alike…Read More

Happy Independence Day!

Tuesday, July 4th, 2017

On July 4, 1776, the Continental Congress approved the Declaration of Independence, and today we celebrate our sovereignty. The Market Connections team will be celebrating with friends and families, doing what Americans love most — going to parades, concerts and good old picnics. And, of course, watching the fireworks. But first, we want to leave…Read More

Top Innovator: Lookout Unveils The Mobile Risk Matrix

Thursday, June 29th, 2017

What if enterprises had a standard for measuring the spectrum of mobile risk that provided visibility into the prevalence of threats, software vulnerabilities, and behaviors & configurations? Well, now they do. In May, Lookout unveiled the Mobile Risk Matrix, a framework illustrating the array of mobile risks across app, device, network, and web & content vectors,…Read More

Three Tips for Winning Government Contracts

Tuesday, June 27th, 2017

Our best practices webinar on using capture research to position for the win is tomorrow! As a preview, we thought we’d share three tips we collected over the years that have helped our clients win government contracts… 1. Be laser focused on specific agencies We hear time and again companies are being more selective not…Read More

How do Government Contractors Position for the Win?

Thursday, June 22nd, 2017

The long government procurement process is a challenge in marketing to the federal government. The 2016 Federal Government Contractor Study showed several ways federal contractors are responding to this and other marketing challenges to remain competitive. One of those tactics is thought leadership. Last week, we posted a link to research Edelman and LinkedIn conducted…Read More

Top Innovator: IBM Brings Identity-as-a-Service to Hybrid Cloud Environments

Tuesday, June 20th, 2017

As workforces across industries become more mobile, identity management is an increasing challenge. To address that challenge, IBM has developed a new hybrid cloud service to manage how employees gain access to their preferred business applications. It’s called IBM Cloud Identity Connect. This Identity-as-a-Service (IDaaS) provides users with rapid access to thousands of popular cloud apps…Read More

QA: Aaron Heffron on the Role of Research to Help Your Company Win

Thursday, June 15th, 2017

As contractors enter the “busy season” for proposal development, gaining any edge possible for winning new business (or retaining existing contracts) is critical. On June 28, Market Connections’ Executive Vice President, Aaron Heffron, will lead Market Connections’ webinar, Best Practices: Using Research to Position Your Company for Contract Wins. We spoke with Aaron about why…Read More

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