Contractor Channel

QA: Aaron Heffron on the Role of Research to Help Your Company Win

Thursday, June 15th, 2017

As contractors enter the “busy season” for proposal development, gaining any edge possible for winning new business (or retaining existing contracts) is critical. On June 28, Market Connections’ Executive Vice President, Aaron Heffron, will lead Market Connections’ webinar, Best Practices: Using Research to Position Your Company for Contract Wins. We spoke with Aaron about why…Read More

Winning Contractor: Navy Awards Leidos $43M Contract

Wednesday, June 7th, 2017

The Space and Naval Warfare Systems Command (SPAWAR) Systems Center Atlantic has awarded global science and technology company Leidos a prime contract to provide technical expertise to sustain and update the Distributed Common Ground System – Navy (DCGS-N) Family of Systems (FoS). DCGS-N is the Navy’s shipboard and ashore intelligence enterprise, providing primary intelligence, surveillance, reconnaissance, and targeting support capability.…Read More

QA: Dante Ricci, SAP, on Best Practices in Thought Leadership

Tuesday, May 23rd, 2017

Among the research reports, case studies, and other content buyers use to make decisions, thought leadership continues to be an important tactic for building trust with prospects — both within the government and the private sector. How do the industry leaders stand out? During the Federal Content Marketing Review panel discussion, Dante Ricci, Global Public…Read More

Marketing After Hours

Thursday, May 18th, 2017

Anyone marketing to the federal government knows the challenges many prospects face with accessing content. In fact, working around blocked websites and other technical challenges is a factor in creating a content strategy. Those barriers don’t mean you can’t reach federal decision makers via new channels. Like most people, federal decision makers also own personal…Read More

Top Innovator: Start Up Rubrik is Taking the Data Backup Industry by Storm

Tuesday, May 16th, 2017

Rubrik is a start up; an extremely successful start up. The company makes data backup and recovery software, and is competing with industry giants like EMC and Veritas. According to the article “$100M Startup Winning In $50B Industry At Expense Of EMC And Veritas?” in Forbes, the Palo Alto-based company is growing so fast that…Read More

How do you Manage Multi-Generational Teams?

Tuesday, May 2nd, 2017

The federal government is not the only workplace experiencing the challenges of managing multi-generational teams. In fact, our clients are asking us if we have any insights more frequently. These questions led us to a friend who specializes in consulting with companies on exactly that, Anne Loehr of Anne Loehr & Associates. Anne writes on…Read More

The Elements of a Successful Website

Thursday, April 27th, 2017

For those who spend their days refreshing content on the corporate website, those efforts are well worth it. The 2017 Federal Content Market Study shows 82% of federal decision makers say corporate websites are an effective channel for delivering important content related to purchasing decisions. That number is up from 60% in2015 when decision makers…Read More

Winning Contractor: Salesforce Gov Cloud Granted DoD IL4 Provisional Authorization

Thursday, April 20th, 2017

Citizens accustomed to using digital services in all aspects of life are looking to agencies across all levels of government — federal, state, and local — to provide that same access. By pivoting to meet these demands, agencies are able to open up new government services, while modernizing their IT programs and saving taxpayer dollars.…Read More

Is Rebranding Worth the Investment?

Tuesday, April 18th, 2017

As your company or association grows or the market evolves, revisiting your brand vision and core values and the market’s perception may be necessary. Regardless of industry, this introspective look at who you are as an organization is a significant investment in time and resources. When ROI matters, is this investment justifiable? Every organization must…Read More

Top 10 Strategies Government Contractors are Using to Remain Competitive

Tuesday, April 11th, 2017

In the 2016 Federal Government Contractor Study, we asked: “What actions is your company taking to continue to be competitive in the current federal government environment of LPTA, budget cuts, and sequestration?” Contractors most frequently noted being more selective in what they bid on was the primary action and that is something our clients tell…Read More

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