Contractor Channel

Winning Contractor: Leidos To Provide Scientific R&D To The Air Force Research Laboratory

Tuesday, March 21st, 2017

Many Department of Defense (DoD) programs face the challenge to reduce lifecycle costs while rapidly fielding technologically superior warfighting capability. Design strategies based on widely supported open standards increase the likelihood that future changes to the system will be accomplished cost-effectively. To help the Air Force meet this goal, the Air Force Research Laboratory (AFRL) has awarded…Read More

Market Perception Matters When Launching New Services

Thursday, March 16th, 2017

Selling services starts with name recognition — your prospects need to know who you are and have a positive perception of your company. But for them to consider working with you, they must understand what you do — that your company can do what they need and do it well. We call this market perception.…Read More

Do You Agree with These Digital Marketing Trends?

Thursday, March 9th, 2017

Back in December, The Borenstein Group shared the Top 10 digital branding and marketing trends for 2017. Now that we’re almost through the first quarter of the year, we thought it would be fun to look at a few of these digital marketing trends and get your opinion on what they mean. Psych: It’s Your…Read More

QA: Kathy Sebuck, Citrix, on How Market Research Helped Shape Messaging

Tuesday, February 28th, 2017

We often say the gut is a good starting point for developing messaging around your brand or new products and services. After all, you hear what your clients say every day; however, we advocate verifying those assumptions with data. Ad, message testing, and new product research can help you craft a message that resonates with…Read More

ACT-IAC Announces Igniting Innovation Finalists

Thursday, February 23rd, 2017

Who are the brightest minds in government IT problem solving? How are their ideas translating into programs shaping our government? Find out at The American Council for Technology and Industry Advisory Council’s (ACT-IAC’s) fourth annual Igniting Innovation 2017 Showcase and Awards event. Igniting Innovation showcases these ideas and successes, helping spread best practices to other…Read More

Winning Contractor: Accenture Federal Services to Support FBI HR System Modernization

Thursday, February 16th, 2017

In January, the FBI awarded Accenture Federal Services (AFS), a seven-year blanket purchase agreement (BPA) with a $100 million ceiling to provide application services and continued introduction of digital solutions for the bureau’s HR systems capabilities. This contract is a continuation of a five-year contract where the FBI and AFS laid the foundation to achieve a workforce…Read More

Winning Contractor: U. S. Navy awards Raytheon $235 million for Standard Missile-6 production

Tuesday, February 7th, 2017

The U.S. Navy awarded Raytheon $235 million for Standard Missile-6 (SM-6) all-up round production missiles and spares. The missiles will be deployed on Aegis cruisers and destroyers to support U.S. Navy fleet operations, and Raytheon will begin delivery in 2018. The award funds the fourth year of full-rate production for the multi-mission missile, which recently accomplished…Read More

Top Innovator: Salesforce Opens Seattle Area Engineering & Innovation Hub

Tuesday, January 31st, 2017

Not only is Salesforce creating new local jobs by opening one of its largest Engineering & Innovation Hubs, the company is committing to more than 7,500 total employee volunteer hours to Seattle-area nonprofits this year. In the coming months, Salesforce plans to double its workforce in Bellevue, WA to nearly 500, helping the company deliver…Read More

Message Testing Motivates Your Customers to Buy and Ensures ROI

Thursday, January 12th, 2017

To ensure the messaging in a communications plan hits the right customer pain points and the right tone, savvy corporations don’t rely on hunches. Rather, they prove the hunch is right before investing resources. They do this through message testing. This type of qualitative research usually takes the form of focus groups, in-depth phone interviews,…Read More

Top Innovator: At Cisco, creativity helps spark innovation

Tuesday, January 10th, 2017

Marketing a tech product doesn’t have to be only about the technology. In fact, any technology solution is really about how it enhances people’s lives—whether by making a simple work function easier or connecting people across the globe. This is something Cisco Systems understands and the creative ways the company’s marketers work illustrates this. Cisco’s…Read More

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