Contractor Channel

The Elements of a Successful Website

Thursday, April 27th, 2017

For those who spend their days refreshing content on the corporate website, those efforts are well worth it. The 2017 Federal Content Market Study shows 82% of federal decision makers say corporate websites are an effective channel for delivering important content related to purchasing decisions. That number is up from 60% in2015 when decision makers…Read More

Winning Contractor: Salesforce Gov Cloud Granted DoD IL4 Provisional Authorization

Thursday, April 20th, 2017

Citizens accustomed to using digital services in all aspects of life are looking to agencies across all levels of government — federal, state, and local — to provide that same access. By pivoting to meet these demands, agencies are able to open up new government services, while modernizing their IT programs and saving taxpayer dollars.…Read More

Is Rebranding Worth the Investment?

Tuesday, April 18th, 2017

As your company or association grows or the market evolves, revisiting your brand vision and core values and the market’s perception may be necessary. Regardless of industry, this introspective look at who you are as an organization is a significant investment in time and resources. When ROI matters, is this investment justifiable? Every organization must…Read More

Top 10 Strategies Government Contractors are Using to Remain Competitive

Tuesday, April 11th, 2017

In the 2016 Federal Government Contractor Study, we asked: “What actions is your company taking to continue to be competitive in the current federal government environment of LPTA, budget cuts, and sequestration?” Contractors most frequently noted being more selective in what they bid on was the primary action and that is something our clients tell…Read More

Winning Contractor: Booz Allen Wins $59M Navy Contract

Thursday, April 6th, 2017

Our naval forces need access to technology that accelerates Information sharing and improves readiness and capability. The U.S. Navy’s Program Executive Office for Command, Control, Communications, Computers, and Intelligence (PEO C4I) is tasked to ensure this happens by providing effective and affordable naval information warfare capabilities. Together with the Space and Naval Warfare Systems Command…Read More

Top Innovator: SAIC Helps NASA Create Faster Spectrometer System

Tuesday, March 28th, 2017

Fourier transform spectroscopy (FTS) can be used to measure a host of environmental conditions, including water, atmospheric, gaseous, particulate, and thermal pollution. Thanks to a joint effort of NASA’s Langley Research Center and Science Applications International Corporation (SAIC), collecting the data from FTS measurements may become easier. SAIC and Langley developed a faster, more accurate,…Read More

Winning Contractor: Leidos To Provide Scientific R&D To The Air Force Research Laboratory

Friday, March 24th, 2017

Many Department of Defense (DoD) programs face the challenge to reduce lifecycle costs while rapidly fielding technologically superior warfighting capability. Design strategies based on widely supported open standards increase the likelihood that future changes to the system will be accomplished cost-effectively. To help the Air Force meet this goal, the Air Force Research Laboratory (AFRL) has awarded…Read More

Market Perception Matters When Launching New Services

Thursday, March 16th, 2017

Selling services starts with name recognition — your prospects need to know who you are and have a positive perception of your company. But for them to consider working with you, they must understand what you do — that your company can do what they need and do it well. We call this market perception.…Read More

Do You Agree with These Digital Marketing Trends?

Thursday, March 9th, 2017

Back in December, The Borenstein Group shared the Top 10 digital branding and marketing trends for 2017. Now that we’re almost through the first quarter of the year, we thought it would be fun to look at a few of these digital marketing trends and get your opinion on what they mean. Psych: It’s Your…Read More

QA: Kathy Sebuck, Citrix, on How Market Research Helped Shape Messaging

Tuesday, February 28th, 2017

We often say the gut is a good starting point for developing messaging around your brand or new products and services. After all, you hear what your clients say every day; however, we advocate verifying those assumptions with data. Ad, message testing, and new product research can help you craft a message that resonates with…Read More

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