Market Research

Market Perception Matters When Launching New Services

Thursday, March 16th, 2017

Selling services starts with name recognition — your prospects need to know who you are and have a positive perception of your company. But for them to consider working with you, they must understand what you do — that your company can do what they need and do it well. We call this market perception.…Read More

Do You Agree with These Digital Marketing Trends?

Thursday, March 9th, 2017

Back in December, The Borenstein Group shared the Top 10 digital branding and marketing trends for 2017. Now that we’re almost through the first quarter of the year, we thought it would be fun to look at a few of these digital marketing trends and get your opinion on what they mean. Psych: It’s Your…Read More

How Journey Mapping Helps Hone Your Message

Tuesday, February 21st, 2017

When Dr. Rosita Thomas joined the Market Connections research team, she brought her vast experience with journey mapping to our range of offered services. What is journey mapping and why is it important? Notably, how can it help you with your marketing efforts? We sat down with Rosita to get some insights. MC: First, what…Read More

Message Testing Motivates Your Customers to Buy and Ensures ROI

Thursday, January 12th, 2017

To ensure the messaging in a communications plan hits the right customer pain points and the right tone, savvy corporations don’t rely on hunches. Rather, they prove the hunch is right before investing resources. They do this through message testing. This type of qualitative research usually takes the form of focus groups, in-depth phone interviews,…Read More

How to Become a Thought Leader in 2017

Thursday, January 5th, 2017

Did you know that almost 60 percent of B2B customers make a buying decision BEFORE they ever contact a company to learn about products and services? How are they learning about what you can do to solve their problems if they aren’t meeting with your sales team? Becoming a thought leader and developing thought leadership…Read More

How to Use the FMMS to Enhance Your 2017 Marketing

Wednesday, December 21st, 2016

For eight consecutive years, Market Connections has conducted a comprehensive study of federal decision maker’s media habits with the Federal Media and Marketing Study. With data from more than 3,000 decision-makers highlighting their use of digital, mobile, social, print, and broadcast, the study results are a must-have resource for federal marketers who need to justify every…Read More

Register Today for the 8th Annual FMMS

Tuesday, November 1st, 2016

The results are in and it’s almost time for the 8th annual Federal Media and Marketing StudyTM briefing and breakfast event. We don’t want to keep you waiting, so here is a sneak peek at some of this years’ findings: Over half of respondents spend 15 minutes or more accessing news content online and nearly…Read More

Meet Dr. Rosita Thomas, Our Newest Researcher

Tuesday, October 25th, 2016

We are happy to announce that Dr. Rosita Thomas has joined the Market Connections research team. Rosita received her Ph.D. in political science, with an emphasis on American government and public policy, from Yale University in 1987. She also did post-graduate work at Harvard’s JFK School of Government. She received her B.A. from Duke University.…Read More

Study Shows Federal Decision-Makers Use Multiple Channels for Information

Thursday, October 13th, 2016

Government decision-makers are accessing information through an increasingly complex mixture of print, digital, mobile and social media, according to the findings from the 2015 Federal Media and Marketing StudyTM. Early results from the 2016 study show that trend is continuing. A peek at the early 2016 results shows federal decision-makers spend more than 15 minutes…Read More

A Strong Mobile Strategy Is Key for Reaching Federal Decision-Makers

Wednesday, October 5th, 2016

It is almost time for the annual reveal of the Market Connections Federal Marketing & Media Study results. While analyzing the results of this year’s study, we looked back at what came out of the 7th Annual Federal Marketing & Media Study last fall. One of the key findings was that federal marketers must have…Read More

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