In 2017, Market Connections conducted a federal events study to gain a better understanding of how and why federal IT decision-makers are attending live events. For years, the Federal Media & Marketing Study has tracked the rise and fall of attendance levels at live events and webinars without explanation. This prompted Market Connections to develop a deeper study specifically focused on live event preferences. The objective was to gain a better understanding about why and how federal IT professionals made their decision on whether or not to attend events. Factors included in the study were event format, size, location, length and content.
Emerging Trends in the U.S. Federal Government
Almost seven years ago, the White House issued its 25-point Implementation Plan to reform federal IT that mandated federal agencies “evaluate safe, secure, cloud computing options before making any new IT investments.” The U.S. federal government seems poised to enter a new era of cloud computing after the last seven years of trial and error yielded important lessons learned and repeatable best practices. What about cloud is working or not working? Are federal agencies fully realizing the promised cost savings? How pervasive is cloud adoption? What workloads are agencies putting into the cloud? Nutanix commissioned Market Connections to survey a representative audience of federal IT managers and leaders to find the answers to these questions.
Is the Government Constructing a Solid Foundation?
As agency priorities change, so does the field of Federal Information Management — today it goes beyond records management to encompass data analytics, digital storage and archiving, cloud strategies and managing the risks associated with all of these things.
Based on a 2015 study Iron Mountain sponsored with the Association for Information and Image Management (AIIM) that surveyed industry professionals in the commercial sector about the evolution of information management, Iron Mountain commissioned Market Connections, Inc. to answer these questions for the federal government. The study looked at agency priorities regarding records management, the expectations organizations have of their information professionals over the next three to five years and how respondents see themselves in relation to these growing expectations.
Finally, federal marketers have a reliable and affordable data source for honing and perfecting strategic marketing campaigns. Reaching the right senior decision-makers at civilian and defense agencies continues to be a key challenge for federal marketers. Improve reach to federal executives with the unique ability of the popular Federal Media and Marketing Study to slice and dice each demographic by multiple job functions or purchasing areas and then map each to specific media habits.
The 8th annual study combines actual media usage of mid- to senior-level federal decision-makers with their demographics, job function and purchasing habits. Survey responses from more than 3,000 decision-makers highlight their media usage spanning print, broadcast, social, mobile and online.
WHAT TO EXPECT
- Job Function and Purchase Responsibility – More than 30 different job functions and areas of purchase, by product and service
- Media Usage – 50+ publications, 100+ websites and mobile sites; 15+ social sites; differences inside the Beltway vs. outside
- Barriers to Media – What are the barriers employees are facing when accessing content on government equipment?
- Mobile – What are the types of mobile apps used by government employees?
- Social Media sites -To what extent are social media sites being used and what are the types of content being shared?
- Trusted Content – To what extent do decision makers trust news and information from different media sources?
- Time Spent Accessing Content – How much time do government employees spend accessing content online, watching TV, listening to the radio and reading e-newsletters?
NEW IN 2016
- Social Media – Are federal employees following companies online and what kind of content are they looking for?
- Mobile Apps – What types of mobile apps are federal employees using?
- Barriers to Access – What are the top barriers federal employees face when trying to access media on government equipment?
PURCHASE a subscription!
A dynamic web-based reporting tool allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership.
NOTE: You are purchasing a subscription to a dynamic online data set, not a PDF report. You will receive a user guide in the form of a PDF, and a representative from Market Connections will contact you within 48 hours with your username and password to access the online tool.
Through March 31, we are offering a pro-rated subscription rate of $3,660. This is a savings of $635!
How can this study help with your strategic marketing?
- Know exactly who to target and how to reach them
- Understand how federal government decision makers acquire products and services
- Improve marketing by aligning the survey findings with your specific information needs
Why is this study so unique?
- A dynamic web-based reporting tool allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership
- The study combines demographic, job function, and purchasing data with actual media usage
- The survey covers over 25 product and services areas, from weapons systems and IT to human resources and travel
For More Information:
Email or call Mari Canizales Coache at 703-378-2025.
For the last three years, SolarWinds has commissioned Market Connections to conduct an annual survey to determine the cybersecurity threats that most impact federal agencies. The study looks at what respondents perceive as the biggest threats their agencies face, the consequences of breaches, where respondents feel their agencies are vulnerable and the challenges they face in securing their agencies against cyber threats.
In the first two years of the study, internal threats emerged as the most pressing cyber threat in federal agencies. In the most recent study, a new trend has emerged: agencies are feeling increasingly vulnerable to outside threats. While agencies feel positive about how they have addressed the challenges of unintended internal threats, now they are turning their attention toward external threats from a host of sources, including foreign governments, hacktivists and terrorists.
An Effective and Efficient Path to Federal IT Modernization
The cost of maintaining and refreshing legacy hardware-centric infrastructure is responsible for soaking up a majority of IT budgets. Federal agencies can often do little more than maintain the status quo on Administration priorities such as cybersecurity, data center consolidation and cloud computing. While IT managers are fully aware that legacy systems are expensive, brittle, inefficient, time consuming to maintain and an obstacle to successfully addressing Administration priorities, many are unsure or unaware of the options. A solution to these challenges may be transitioning from legacy architectures to Hyperconverged Infrastructure (HCI).
To help IT managers grappling with the challenges of modernizing their network and wondering if HCI makes sense for their agency, Nutanix commissioned Market Connections to determine the degree to which federal IT managers are using HCI and the impact using (or not using) it has on the pressing needs and challenges agencies face.
This national study of federal government contractors focuses on top challenges and best practices of contractors with higher win rates, including the most effective marketing and business development activities, strategies to remain competitive and expected changes in budgets, staffing and new business strategies. Market Connections and Salesforce partnered to design the online survey of 200 federal government contractors, fielded in May 2016.
- Identify best practices of winning government contractors
- Identify challenges of marketing and business development professionals
- Determine actions to remain competitive in the current federal government market
- Measure effectiveness of marketing materials, activities and tools
- Quantify changes in personnel, budgets, tools, teaming and communications among government contractors
Fill out the form below to download the overview.
In 2013, Market Connections conducted a Federal Mobility PulsePoll™ to gauge how critical mobile devices were to federal employees and how it affected their productivity. To follow up on the original study, in 2016 Market Connections polled 200 federal decision-makers who use mobile devices for work-related tasks. The objectives in repeating the PulsePoll™ were to view trends in mobile use for work-related tasks; follow up on how mobile devices affect productivity; and to delve deeper into the type of work-related content and media federal decision-makers are viewing on their devices outside of traditional business hours.
Today's winning contractors need to be highly nimble and creative with strategies to uncover, win and retain business.
Unique research by Market Connections, Inc. reveals several strategies that give government contractors a competitive edge to win and retain business. Those able to adapt and thrive in today’s post-sequestration environment have the following commonalities:
- 96% of contractors use a variety of research to better understand the federal marketplace
- 83% of contractors use customer satisfaction research to increase competitiveness
- 65% of winning contractors report using more thought leadership marketing materials than those with lower win rates (44%)
Gain your competitive edge with the best practices of winning government contractors from an authority on preferences, perceptions and trends in the government marketplace.
A Competitive Advantage for Winning More Government Contracts
Look closely at the techniques employed by the most successful government contractors and you’ll find more companies acting on the intelligence gained through independent third-party contract evaluations and customer satisfaction research. It’s a proven path to the vital insights that deliver the advantage you need to win more recompetes, increase competitiveness, and maintain steady growth in times of austerity and sequestration.