Q&A

A Branding Expert Weighs in on Brand and Market Perception

Thursday, March 23rd, 2017

While we help our clients measure market perception, that measurement is just one piece of branding; there is so much that goes into building a strong brand identity. We met with partner and founder of branding agency Red Thinking, Jen Sterling, to get her take on a few questions our clients frequently ask. Here are…Read More

QA: Lisa Dezzutti on the Importance of Market Perception

Tuesday, March 14th, 2017

How does your company or brand stack against your competitors? This is an important question to answer as you introduce new solutions or compete on new (or even existing) contracts. It’s also important to know if perceptions have changed over time, and if the way you communicate about your products, services and company represent the…Read More

How Can Research Help Your Messaging?

Thursday, January 26th, 2017

When an advertising campaign can potentially cost millions of dollars, it’s critical the message resonates with the audience. Research can help ensure a good return on marketing investment via ad, message, and new product testing. On Wednesday, February 8, 2017, Research Director, Dave Glantz, will lead the next in our Best Practices webinar series: “Using…Read More

Q&A: IDentrix CEO Raj Ananthanpillai on How Contractors Can Prepare for the Insider Threat Monitoring Rule

Monday, October 3rd, 2016

Malicious insiders are a top security threat for federal agencies — events demonstrated with Edward Snowden’s release of government secrets and the U.S. Navy Yard shooting (in which 12 people were killed). In both incidents, and many more, the malicious actors held security clearances. Yet those who monitored cleared personnel were not aware of changes…Read More

Q&A: Kim Garner, Executive Advisor, Marketing Services, Neustar, on How To Leverage Big Data for Marketing

Thursday, April 21st, 2016

Big data is everywhere — studies predict there will be 40 exabytes of data by 2020. As the volume of data grows, data analytics becomes increasingly important, particularly as companies figure out how to use data for business development and customer retention. Whether you are selling services to the federal government or products to consumers,…Read More

Q&A: David J. Salati, Marketing Business Partner, Booz Allen Hamilton, on the Value of Using Research in Longer-Term Initiatives

Thursday, March 17th, 2016

Market Research sheds valuable insights on a variety of topics that impact your strategic positioning and direction. Sometimes, market research is a one-time effort. But other times, incorporating research into different points of a longer-term, strategic initiative can provide valuable insights about specific topics exactly when they are needed. After Booz Allen Hamilton discovered that…Read More

Q&A: Peter Smith, AMERICAN SYSTEMS, on the Power of a Strong Customer Satisfaction Program

Thursday, February 11th, 2016

As winning government contracts becomes increasingly competitive and challenging — whether or not you are the incumbent — successful companies arm themselves with as much insight as possible before they bid. And that includes knowing exactly what their customers think about their performance. Peter Smith, President and CEO of AMERICAN SYSTEMS — an employee-owned professional,…Read More

Q&A: Steve Richard, VorsightBP, on the Lack of Marketing and Sales Engagement

Thursday, January 28th, 2016

This article by Kristen Janerio originally appeared on Modern Marketing Today,  January 7, 2016. Wasted Potential (Part Two): The Lack of Marketing and Sales Engagement Aligning marketing and sales is an imperative for exceptional corporate performance. According to Marketo, when sales and marketing teams are in sync, companies are 67 percent better at closing deals. And according…Read More

Does Thought Leadership Research Generate Results?

Wednesday, January 13th, 2016

Thought leadership research gives you insights into how your customers are addressing or adapting to current trends, arming you with the knowledge to position your people and services. Whether you use the research results in a white paper, infographic or webinar, thought leadership research and content establishes your team as experts on the topic. But…Read More

Q&A: Tom Anderson, SAIC Vice President of Health Services, On the Value of Doing Good Things In Your Community

Wednesday, December 9th, 2015

In a survey of the importance of corporate philanthropy, Market Connections found government respondents feel participation and involvement with charities and giving back to the local community are ways for a contractor to be a good corporate citizen. The majority of respondents also agree that volunteerism is just as important as giving money, especially for…Read More

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