Q&A

How to Create Collateral with Impact: A Discussion with the Merritt Group

Monday, April 24th, 2017

This Thursday, Market Connections and Merritt Group will release the results of the 2017 Federal Content Marketing Study. We thought we’d give you a sneak peek and discuss a few of the findings with Merritt Group Executive Vice President and Partner, Jayson Schkloven, and Vice President Government, Matt Donovan. MC: The data shows a need…Read More

Is Rebranding Worth the Investment?

Tuesday, April 18th, 2017

As your company or association grows or the market evolves, revisiting your brand vision and core values and the market’s perception may be necessary. Regardless of industry, this introspective look at who you are as an organization is a significant investment in time and resources. When ROI matters, is this investment justifiable? Every organization must…Read More

A Branding Expert Weighs in on Brand and Market Perception

Thursday, March 23rd, 2017

While we help our clients measure market perception, that measurement is just one piece of branding; there is so much that goes into building a strong brand identity. We met with partner and founder of branding agency Red Thinking, Jen Sterling, to get her take on a few questions our clients frequently ask. Here are…Read More

QA: Lisa Dezzutti on the Importance of Market Perception

Tuesday, March 14th, 2017

How does your company or brand stack against your competitors? This is an important question to answer as you introduce new solutions or compete on new (or even existing) contracts. It’s also important to know if perceptions have changed over time, and if the way you communicate about your products, services and company represent the…Read More

How Can Research Help Your Messaging?

Thursday, January 26th, 2017

When an advertising campaign can potentially cost millions of dollars, it’s critical the message resonates with the audience. Research can help ensure a good return on marketing investment via ad, message, and new product testing. On Wednesday, February 8, 2017, Research Director, Dave Glantz, will lead the next in our Best Practices webinar series: “Using…Read More

Q&A: IDentrix CEO Raj Ananthanpillai on How Contractors Can Prepare for the Insider Threat Monitoring Rule

Monday, October 3rd, 2016

Malicious insiders are a top security threat for federal agencies — events demonstrated with Edward Snowden’s release of government secrets and the U.S. Navy Yard shooting (in which 12 people were killed). In both incidents, and many more, the malicious actors held security clearances. Yet those who monitored cleared personnel were not aware of changes…Read More

Q&A: Kim Garner, Executive Advisor, Marketing Services, Neustar, on How To Leverage Big Data for Marketing

Thursday, April 21st, 2016

Big data is everywhere — studies predict there will be 40 exabytes of data by 2020. As the volume of data grows, data analytics becomes increasingly important, particularly as companies figure out how to use data for business development and customer retention. Whether you are selling services to the federal government or products to consumers,…Read More

Q&A: David J. Salati, Marketing Business Partner, Booz Allen Hamilton, on the Value of Using Research in Longer-Term Initiatives

Thursday, March 17th, 2016

Market Research sheds valuable insights on a variety of topics that impact your strategic positioning and direction. Sometimes, market research is a one-time effort. But other times, incorporating research into different points of a longer-term, strategic initiative can provide valuable insights about specific topics exactly when they are needed. After Booz Allen Hamilton discovered that…Read More

Q&A: Peter Smith, AMERICAN SYSTEMS, on the Power of a Strong Customer Satisfaction Program

Thursday, February 11th, 2016

As winning government contracts becomes increasingly competitive and challenging — whether or not you are the incumbent — successful companies arm themselves with as much insight as possible before they bid. And that includes knowing exactly what their customers think about their performance. Peter Smith, President and CEO of AMERICAN SYSTEMS — an employee-owned professional,…Read More

Q&A: Steve Richard, VorsightBP, on the Lack of Marketing and Sales Engagement

Thursday, January 28th, 2016

This article by Kristen Janerio originally appeared on Modern Marketing Today,  January 7, 2016. Wasted Potential (Part Two): The Lack of Marketing and Sales Engagement Aligning marketing and sales is an imperative for exceptional corporate performance. According to Marketo, when sales and marketing teams are in sync, companies are 67 percent better at closing deals. And according…Read More

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