Research Channel

A Branding Expert Weighs in on Brand and Market Perception

Thursday, March 23rd, 2017

While we help our clients measure market perception, that measurement is just one piece of branding; there is so much that goes into building a strong brand identity. We met with partner and founder of branding agency Red Thinking, Jen Sterling, to get her take on a few questions our clients frequently ask. Here are…Read More

QA: Lisa Dezzutti on the Importance of Market Perception

Tuesday, March 14th, 2017

How does your company or brand stack against your competitors? This is an important question to answer as you introduce new solutions or compete on new (or even existing) contracts. It’s also important to know if perceptions have changed over time, and if the way you communicate about your products, services and company represent the…Read More

How Do You Stand Apart from Your Competition?

Thursday, March 2nd, 2017

Understanding how your customers perceive your brand as a whole — and your brand value — is an important component of developing strong customer relationships. However, as customers look for specialized expertise to meet their needs, companies must distinguish divisions and sectors from the competition through niche marketing. While many companies know they need brand…Read More

QA: Kathy Sebuck, Citrix, on How Market Research Helped Shape Messaging

Tuesday, February 28th, 2017

We often say the gut is a good starting point for developing messaging around your brand or new products and services. After all, you hear what your clients say every day; however, we advocate verifying those assumptions with data. Ad, message testing, and new product research can help you craft a message that resonates with…Read More

How Journey Mapping Helps Hone Your Message

Tuesday, February 21st, 2017

When Dr. Rosita Thomas joined the Market Connections research team, she brought her vast experience with journey mapping to our range of offered services. What is journey mapping and why is it important? Notably, how can it help you with your marketing efforts? We sat down with Rosita to get some insights. MC: First, what…Read More

How Do People Celebrate Valentine’s Day?

Tuesday, February 14th, 2017

Valentine’s Day: the holiday many people love to hate. On one hand, there are flowers, chocolate, and delicious dinners. On the other hand, there are a whole lot of expectations ranging from your significant other to your dog (oh yes, dog’s have figured out they get gifts on Valentine’s Day). As we talked about Valentine’s…Read More

Data Driven Thought Leadership Fuels Success

Thursday, February 9th, 2017

We are big believers in the power of data to tell your story. Data helps explain why your product or service is a good choice to solve a problem, it shows how your product or solution is being used in the industry, and it can show that you understand the real challenges your customers face.…Read More

Super Bowl Ads: Fun or Flat? Research Can Predict the Answer

Monday, February 6th, 2017

Super bowl Sunday… many of us at Market Connections cannot wait for the ads. That’s because the ads are creative and funny, and focused on resonating with this large audience. With Super Bowl ads costing millions of dollars, ensuring the ad hits the mark is important. That’s why we believe ad and message testing should…Read More

How Can Research Help Your Messaging?

Thursday, January 26th, 2017

When an advertising campaign can potentially cost millions of dollars, it’s critical the message resonates with the audience. Research can help ensure a good return on marketing investment via ad, message, and new product testing. On Wednesday, February 8, 2017, Research Director, Dave Glantz, will lead the next in our Best Practices webinar series: “Using…Read More

What Drives Your Audience to Take Action?

Tuesday, January 24th, 2017

Imagine this: you need to convince a segment of the population to get their annual flu shots. What is the best way to do that? What is this population segment’s motivators and barriers to getting a flu shot? How do you overcome those barriers? The answer may be as simple as using specific language in…Read More

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