News & Events

GAIN 2016 Provides Insights for 2017 B2G Marketing Efforts

Tuesday, September 13th, 2016

Marketing to the federal government is different from marketing to any other industry. Often government marketers must take the nuggets they can from B2B marketing conferences or resources, then figure out how to make them fit with the realities of marketing to the government. That is, unless they attend the GAIN conference, a two-day event…Read More

Webinar: How to Maintain a Competitive Edge in Government Contracting

Thursday, September 8th, 2016

This summer, Market Connections released the results of the 2016 Government Contractor Study (which are available for download). The study revealed not only the challenges contractors face in marketing to the federal government, but strategies winning contractors are using to remain competitive. The study found that both business development and marketing professionals in federal government…Read More

Event Recap: The Promise and the Peril of Big Data

Wednesday, February 24th, 2016

Big Data is a trending topic — there are stories about it daily in the news. On February 18, Women in Technology’s WIT.Connect featured a panel of experts discussing the promise and peril of Big Data. Carol Hayes (Navy Federal Credit Union), Carrie Cordero (Georgetown University), Kim Garner (Neuster Advisory Services Group), Rashmi Mathur (IBM Global…Read More

Weekly News Kickoff: 5 Cybersecurity Trends To Watch in 2016

Monday, January 4th, 2016

With cybersecurity events such as the OPM breach behind us, it’s time to look ahead to the cybersecurity trends federal agencies and contractors must be prepared to handle. And did you know women in the government hold a higher percentage of top management jobs than in the private sector? That’s a trend worth celebrating. Welcome…Read More

How is Your Company Navigating the New Normal?

Tuesday, November 17th, 2015

Government budget uncertainties, evolving technology requirements, competitive pressures, and new acquisition models aren’t new news — this is the new normal for federal contractors. Last year, the immixGroup launched the Government IT Sales Summit to explore the challenges and solutions in this complex environment. On Thursday, November 19, 2015, the 2nd Annual Government IT Sales…Read More

2015 is the Year of Media Complexity in Federal Marketing

Thursday, October 1st, 2015

According to the findings from the 2015 Federal Media and Marketing Study, government decision-makers are accessing information through an increasingly complex mixture of print, digital, mobile and social media. The study shows that digital and social media are on the rise as major influencers in how government executives consume information — a trend that is…Read More

What Media Channels Should You Add to Your Marketing Plan for 2016?

Wednesday, September 23rd, 2015

As the federal fiscal year winds down, many contractors will take advantage of the rare quiet to start working on their 2016 marketing plans. Whether you are focusing on thought leadership, developing webinars or using other marketing tools to reach government buyers next year, media distribution is likely in your plan. After all, there is…Read More

Weekly News Kickoff: DARPA Working to Return Data Privacy Control to the People

Monday, September 14th, 2015

Power to the people. DARPA thinks that power should include controlling your personal data. The agency’s Brandeis program is looking at ways to balance the value of data to government and business with individuals’ need for privacy. Welcome to the weekly news kickoff. Enjoy these highlights. DARPA Working to Return Data Privacy Control to the…Read More

Is Your Environment Open to Serious Security Risks?

Thursday, September 10th, 2015

Microsoft ended support for Windows Server 2003 in July. A recent survey revealed, however, that only half of federal agency users and administrators have migrated away from it. This leaves the other half open to potential security risks. To gauge how agencies are managing their Windows 2003 server migrations, Dell Software commissioned Market Connections to…Read More

Where Do Government Decision Makers Turn for Information?

Thursday, August 13th, 2015

In an ever-changing government environment, marketers need to take strategic and highly targeted risks to win work. Yet it’s easy to fall into the same patterns, and do the same things over and over — especially when making a change is risky. Helping federal contractors take the risk out of marketing is a reason for…Read More

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