Concept, Communications, Ad & Usability Testing
Government and commercial organizations alike use a wide variety of communications to reach out to and engage customers, constituents and prospects. Market Connections’ trained qualitative researchers probe the appeal, credibility, relevance and usability of communications to evaluate impact and effectiveness. The result is clear direction on how to address and overcome communications-related challenges and ensure your message resonates with and is accessible to your target audience.
- Ad Testing
- Logo & Tagline Testing
- Name Testing
- Publications & Materials Evaluation
- Usability Testing – PC & Mobile
“Market Connections’ research has delivered critical insights into my client’s brand health, market position, and reputation. In fact, in one case Market Connections’ research revealed that a new key message was not valid to the market, before the client damaged their reputation.”
Liv Pikul, Communications & Brand Consultant
Keiler & Co.