Market Connections offers deep experience developing, executing and evaluating customer satisfaction and loyalty. Our clients rely on insights from Market Connections’ customer satisfaction research to precisely focus improvement efforts on the specific areas that will have the most measurable impact on customer loyalty, retention, and growth.
Many times, our clients have been able to save key accounts that would have otherwise been lost due to unidentified customer issues and brewing dissatisfaction. And, many clients use this research to ensure satisfaction on strategic government contracts, thereby increasing their chances of winning when the contract comes up for renewal.
Rather than putting business at risk by inaccurately guessing what customers think, a commitment to customer satisfaction research will enable you to:
- Better define customer expectations
- Correctly assess your customer-facing strengths and weaknesses
- Find out how you compare to the competition
- Improve customer retention and, thereby, increase revenue and market share
“Market Connections provides unbiased, actionable data that has helped us improve our customer relationships. This research is helping us keep our customers and employees happy, and that leads to a high return on investment.”
– Jay Lee, CEO, Agile Defense