Federal Media & Marketing Study 2014

Federal Media & Marketing Study 2014

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Report Infographics Press Release

Reaching the right senior decision-makers at civilian and defense agencies continues to be a key challenge for federal marketers. In a post-sequestration world, every dollar assigned to reach federal decision-makers is a precious resource and must be focused now more than ever. Improve reach to federal executives with the unique ability of the popular Federal Media and Marketing Study to slice and dice each demographic by multiple job functions or purchasing areas and then map each to specific media habits.

HOW CAN THIS STUDY HELP WITH YOUR STRATEGIC MARKETING?

  • Know exactly who to target and how to reach them
  • Understand how federal government decision makers acquire products and services
  • Improve marketing by aligning the survey findings with your specific information needs

WHY IS THIS STUDY SO UNIQUE?

  • A dynamic web-based reporting tool allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership
  • The study combines demographic, job function, and purchasing data with actual media usage
  • The survey covers over 25 product and services areas, from weapons systems and IT to human resources and travel

For More Information:

Email or call Mari Canizales Coache at 703-378-2025.

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Federal Media & Marketing Study 2014

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