Federal Media & Marketing Study 2015

Federal Media & Marketing Study 2015

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Infographics Press Release

Finally, federal marketers have a reliable and affordable data source for honing and perfecting strategic marketing campaigns.

Reaching the right senior decision-makers at civilian and defense agencies continues to be a key challenge for federal marketers. In a post-sequestration world, every dollar assigned to reach federal decision-makers is a precious resource and must be focused now more than ever. Improve reach to federal executives with the unique ability of the popular Federal Media and Marketing Study to slice and dice each demographic by multiple job functions or purchasing areas and then map each to specific media habits.

The 7th annual release of this popular syndicated study combines new budget information with the media usage of federal decision makers AND their demographics, job function and purchasing habits. Survey responses from more than 3,000 decision-makers will highlight their use of digital, mobile, social, print and broadcast.

WHAT TO EXPECT

  • Job Function and Purchase Responsibility – 25+ different occupations and areas of purchase, by product and service
  • Purchase by Dollar Volume – Do spending levels vary inside the Beltway vs. outside?
  • Media Usage – 50+ publications, 70+ websites and mobile sites; 15+ social sites; differences inside the Beltway vs. outside
  • E-newsletters – Preference by specific topics
  • Mobile devices – Smartphones, tablets, e-readers for access to email, news websites, social media and video
  • Broadcast – Radio and television use inside the Beltway
  • Social Media sites – Work vs. personal use

NEW IN 2015

  • Trusted Media Sources – To what extent do decision makers trust news and information from
    different media sources?
  • Preferred Media Channels – What are the preferred media channels for breaking news, government news, local, international and national news?

PURCHASE a subscription!

A dynamic web-based reporting tool allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership.

NOTE: You are purchasing a subscription to a dynamic online data set, not a PDF report. You will receive a user guide in the form of a PDF, and a representative from Market Connections will contact you within 48 hours with your username and password to access the online tool.

Use the PDF order form.

How can this study help with your strategic marketing?

  • Know exactly who to target and how to reach them
  • Understand how federal government decision makers acquire products and services
  • Improve marketing by aligning the survey findings with your specific information needs

Why is this study so unique?

  • A dynamic web-based reporting tool allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership
  • The study combines demographic, job function, and purchasing data with actual media usage
  • The survey covers over 25 product and services areas, from weapons systems and IT to human resources and travel

For More Information:

Email or call Mari Canizales Coache at 703-378-2025.

Fill out the form below to download a free overview of the 2015 results.

Federal Media & Marketing Study 2015

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