Federal Media & Marketing Study 2016

Federal Media & Marketing Study 2016

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Report Infographics Press Release

Finally, federal marketers have a reliable and affordable data source for honing and perfecting strategic marketing campaigns. Reaching the right senior decision-makers at civilian and defense agencies continues to be a key challenge for federal marketers. Improve reach to federal executives with the unique ability of the popular Federal Media and Marketing Study to slice and dice each demographic by multiple job functions or purchasing areas and then map each to specific media habits.

The 8th annual study combines actual media usage of mid- to senior-level federal decision-makers with their demographics, job function and purchasing habits. Survey responses from more than 3,000 decision-makers highlight their media usage spanning print, broadcast, social, mobile and online.

WHAT TO EXPECT

  • Job Function and Purchase Responsibility – More than 30 different job functions and areas of purchase, by product and service
  • Media Usage – 50+ publications, 100+ websites and mobile sites; 15+ social sites; differences inside the Beltway vs. outside
  • Barriers to Media – What are the barriers employees are facing when accessing content on government equipment?
  • Mobile – What are the types of mobile apps used by government employees?
  • Social Media sites -To what extent are social media sites being used and what are the types of content being shared?
  • Trusted Content – To what extent do decision makers trust news and information from different media sources?
  • Time Spent Accessing Content – How much time do government employees spend accessing content online, watching TV, listening to the radio and reading e-newsletters?

NEW IN 2016

  • Social Media – Are federal employees following companies online and what kind of content are they looking for?
  • Mobile Apps – What types of mobile apps are federal employees using?
  • Barriers to Access – What are the top barriers federal employees face when trying to access media on government equipment?

PURCHASE a subscription!

A dynamic web-based reporting tool allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership.

NOTE: You are purchasing a subscription to a dynamic online data set, not a PDF report. You will receive a user guide in the form of a PDF, and a representative from Market Connections will contact you within 48 hours with your username and password to access the online tool.

Through March 31, we are offering a pro-rated subscription rate of $3,660. This is a savings of $635!

Use the PDF order form.

 

How can this study help with your strategic marketing?

  • Know exactly who to target and how to reach them
  • Understand how federal government decision makers acquire products and services
  • Improve marketing by aligning the survey findings with your specific information needs

Why is this study so unique?

  • A dynamic web-based reporting tool allows you to cross-tabulate survey results to create your own customized data views, such as job title and product purchases; or job title and web site visits or publication readership
  • The study combines demographic, job function, and purchasing data with actual media usage
  • The survey covers over 25 product and services areas, from weapons systems and IT to human resources and travel

For More Information:

Email or call Mari Canizales Coache at 703-378-2025.

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Federal Media & Marketing Study 2016

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