Government Contractor Study 2012

Government Contractor Study 2012

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Report Executive Summary

Best BD and Marketing Practices of Winning Government Contractors

Even as government contractors face an increasingly austere federal market, contractors with higher win rates are expecting to see continued growth in the future—especially for those who assess opportunities in cyber and cloud early.

This popular study highlights the best BD and marketing practices from a national survey of government contractors, including:

  • Top federal business opportunities over the next 12 months
  • Key capture, bid and proposal activities of companies with higher win rates
  • Marketing and B&P budget plans of companies with higher win rates
  • Consequences of the rise of Lowest Price Technically Acceptable (LPTA) procurements
  • Top marketing elements, including social networking and other digital marketing
  • Top strategies to position for success in the federal market over the next three to five years

How do you compare to the competition?

Find out how your strategies and tactics, BD and marketing practices stack up to competing high win rate contractors. Prepare for the top challenges and opportunities in FY2013 and get ideas to position for success in the face of a tightening market.

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Government Contractor Study 2012

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