PODCAST: Lisa Dezzutti and Monica Parham on Positioning to Win Government Contracts

From Federal News Radio | August 27, 2012

Mark Amtower interviews Market Connections’ CEO Lisa Dezzutti and Marketing Director Monica Parham on how contractors can improve marketing efforts in the federal market.

Topics include:

  • The role of thought leadership in marketing to the federal government
  • Thought leadership tools like white papers, blogs, webinars, podcasts and video
  • Vendor case studies
  • How Market Connections has leveraged social media, especially Linkedin
  • 2012 Government Contractor study
  • 2012 Federal Media & Marketing Study
  • 2011 Public Sector Social Media Study

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