Lisa Dezzutti
President and CEO
Lisa Dezzutti is a highly skilled focus group moderator with nearly two decades experience in marketing, research and planning, and total quality management.
She is known for producing insightful recommendations and conclusions that are actionable by business executives.

She has a broad range of research expertise, including designing and implementing customer satisfaction survey systems, performing market feasibility studies, and managing customer profile studies.

She has structured and facilitated efficient and practical strategic planning processes for a wide variety of high-tech companies. She has written strategic marketing plans for companies, and she has participated in the preparation of business plans for a variety of business-to-business and business-to-government firms. Her approach to total quality management and process improvement is that it must be customer-driven and linked to an organization's strategic goals.

Since January 1996, Dezzutti has been President and CEO of Market Connections. The firm's success has been driven by its ability to help its clients integrate information about their markets, customers, and competitors into comprehensive plans that translate research data into specific actions to propel their business forward.

Prior to forming Market Connections, Dezzutti was Director, Marketing Communications and Research for Government Technology Services, Inc. (GTSI), a leading reseller of computer hardware, peripherals, and software to government. There, Dezzutti also served as Director, Corporate Planning and Quality. During her tenure at GTSI, Dezzutti revamped the annual strategic planning process and led the strategic process team that resulted in shorter cycle times for product delivery and responding to customers. She directed the corporate research process, which included performing market studies and customer and employee satisfaction research. She developed and executed a $5 million annual marketing budget and led the annual marketing planning process to ensure strategic alignment of specific campaigns with company goals.

She began her career as a Marketing Specialist for an international industrial sales organization. During this time she conducted market studies for the US hydraulics and industrial ventilation markets, and subsequently initiated the launch of their initial US marketing campaign. She then joined Entré Computers, a national computer franchising corporation, as a Product Manager. At Entré, she developed and implemented strategic marketing plans for a $4 million business software line.
She holds a B.A. in Business Administration and a B.S. in Economics from Radford University; she also has an M.B.A. in Business Administration from George Mason University. She is co-founder and co-chair of the Government Marketing Forum. An active member of the American Marketing Association, she is also a member of Women in Technology, the Northern Virginia Technology Council, the American Business Women's Association, and the Radford University Business Industry Council.

She is a frequent speaker and panel member to business and professional groups. Moreover, she is a published author on a variety of research topics.

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Dave Glantz
Director, Research Services
Dave has 20 years international business experience as a consultant, published writer and educator, and 12 years supplier-side experience in market research. Dave designs, manages, analyzes and presents findings on qualitative and quantitative custom research projects for top businesses and government agencies, using in-person, phone-based and online methods. He also specializes in qualitative research, and has moderated more than 250 focus groups in the US and Canada with senior professionals, government decision-makers, consumers and students on financial and high tech product and service concepts, trade show and event research, career and employment issues, lifestyle topics, politics, and education and mortgage financing. 

Prior to Market Connections,  Dave was Senior Research Director at Rockbridge Associates, a full-service market research firm, where he conducted a wide range of qualitative and quantitative custom research projects for leading firms, including Sallie Mae, AOL, Verizon, WPNI, San Antonio Federal Credit Union, and Alticor; and for such national associations and non-profits as the Consumer Electronics Association (CEA), National Association of Home Builders (NAHB), National School Boards Association (NSBA), American Association of Community Colleges (AACC), and the Internet Society. He also designed and conducted usability studies -- one of which was directly responsible for a projected $20 million in savings for a Fortune 500 financial services provider. In addition, Dave managed quantitative satisfaction and loyalty tracking studies, conducted litigation research, and advised on Rockbridge's global research strategy.

Dave began his career in market research at Angus Reid Group (now Ipsos-Reid) and rose to manage the operational aspects of several of Angus Reid Group's largest global research projects. He was responsible for the quality control of studies conducted in up to 40 countries, with research themes ranging from global Internet penetration and e-commerce trends to a wide variety of public affairs-related issues.  He was a regular contributor to World Monitor (a digest of Angus Reid Group's global public opinion polling data) and The Angus Reid Report. He also developed and consulted on study-related press releases.

Dave holds a M.A. in Political Studies (International Relations) and B.A., History, from the University of Manitoba in Canada. He is a member of the Qualitative Research Consultants Association (QRCA), and America Marketing Association (AMA).

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Laurie Morrow
Director, Research Services
Laurie Morrow has more than 15 years marketing research experience in a variety of business areas, including the financial services, automotive, and computer industries. Her broad range of research expertise includes the design and implementation of quantitative telephone and mail surveys, competitor analysis and tracking, and focus group coordination and implementation.

She started her career in marketing research working for First Jersey National Bank, a $4 billion financial institution. During her tenure with them, she conducted numerous market studies concerning the emerging automation of banking activities and the customers' reactions to these changes. She was instrumental in the institution’s development of new product and service offerings, as well as their expansion plans into other geographic areas.

She subsequently worked for PMH Carammaning in Bloomfield, Michigan. There, she became well-versed in a variety of statistical software and database tools. She specialized in conducting large-scale customer satisfaction survey and sales incentive programs for automotive manufacturers, as well as other Fortune 500 firms such as Apple Computer, John Deere, and Navistar International.

Most recently, Morrow was Senior Research Analyst for GTSI, a leading reseller of computer hardware, peripherals, and software to government. At GTSI, she helped establish a formal customer satisfaction survey process. She also executed a competitor tracking system. Moreover, she implemented a variety of market surveys; these were instrumental in the company's strategic direction and in formulating its marketing and public relation messages.

Morrow is experienced in all steps of the research process from survey design, telephone interviewing, and advanced statistical analysis to authoring an understandable executive report. Morrow's goal in every project is to give managers the clear, insightful answers they seek by presenting results in a straightforward manner. As a result, Market Connections' clients are properly positioned to use the information they gain from our research more effectively in their organizations.

Morrow holds a B.S. in Marketing from Niagara University.

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Cynthia Poole
Director, Research Services
Cynthia Poole has more than twelve years of experience in research, analysis and financial management in various industries, including newspaper, cable television, electric utilities and fast food.  Her range of research and analysis expertise includes the design of quantitative telephone, mail and internet surveys; focus group coordination; competitor analysis and tracking; as well as the identification and interpretation of trends.

Poole began her career in market research with The Washington Post, where she designed surveys and preformed data analysis for various research projects.  During this time, she was instrumental in the development, preparation and presentation of competitive media and market share reports.

Poole then took her experience to Potomac Electric Power Company (Pepco), where she managed qualitative and quantitative research in the areas of customer satisfaction, brand image, advertising effectiveness, customer segmentation, loyalty and retention, and new product concept testing.

Thereafter, Poole worked as a Research Strategist for Discovery Communications where she managed a comprehensive research and reporting program for Discoveryhealth.com, in addition to tracking and analyzing competitor trends to provide recommendations for strategic corporate research.

Prior to joining Market Connections, Poole was a Business Research Manager for McDonald's USA, utilizing syndicated and secondary research to conduct data analyses in the evaluation of promotions, consumer trends and new products.  She also framed industry data and presented business reviews to franchise owner operators.  She later spent four years as a Regional Controller, managing an operating income greater than $175 million.

Poole has a BA in Psychology from Dartmouth College and an MBA from George Washington University.

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