July 6, 2010 - In a Washington Technology column, Marketing expert and B-to-G consultant Mark Amtower uses Market Connections' current Social Media Study to make a case for contractors to differentiate themselves with a well-thought-out social media strategy. The current Market Connections Social Media Study indicates rapidly growing acceptance and use of social media tools by both industry and government. Amtower wrote, “Government is lagging behind, but federal agencies have more restrictions for everything. However, the study indicates the growing use of social media by 29 percent of feds and 55 percent of contractors, a huge increase over the previous year.” According to the Market Connections study, only 19 percent of the companies using social media have a strategy or social media policy in place. “You need to devise a well-thought-out social media strategy with an intelligent policy behind it,” Amtower wrote. “Then you need to establish some initial goals and start measuring the effectiveness of various platforms. Create your benchmarks along the way, and if you use the tools properly, you will see some measurable gains.” Read the full article on washingtontechnology.com.

June 23, 2010 - The Lockheed Martin Cyber Security Alliance and Market Connections presented the live webinar Securing Data in the Cloud to share findings from a recent research study of federal government IT decision-makers and influencers involved specifically in cyber-related activities. The presentation detailed awareness of and attitudes on cloud computing and cyber security in federal agencies, in addition to considerations when moving to a cloud computing environment. Study respondents included federal government IT decision-makers and influencers involved specifically in cyber-related activities. The report represents feedback from all military and intelligence branches, in addition to a representative sample of civilian agencies. Access a recording of the webinar and a PDF of the presentation.

June 14, 2010 - Market Connections Research Manager John Kagia discusses the 2010 Social Media Study on Federal News Radio. This new Market Connections study explores the emergence of social media as a marketing and communication tool for both government and industry and the growth of social networks in the government market over the past year. Listen to the interview

June 3, 2010 - Helios HR, a provider of outsourced, consulting and recruiting human resource (HR) services that optimize workforce and HR operations, announced the winners of the 2010 Apollo Awards, the premier award recognizing employers in the Washington, DC-area that promote employee development initiatives. Market Connections surveys all nominees and analyzes the results in a best practices program overview. This year a clear trend emerged: leading companies are offering their employees customized training programs in skill development (i.e. personal, time management, technical) via a diverse array of learning channels. Learn more and download the full report and transcript.

April 20, 2010 — Lockheed Martin (NYSE: LMT) and its Cyber Security Alliance partners today announced the results of a collaborative cloud computing and cyber security survey in a new white paper titled “Awareness, Trust, and Security to Shape Cloud Adoption.” The survey, conducted by Market Connections, found that 70% of government technology decision makers in federal, defense/military and intelligence agencies were most concerned about data security, privacy and integrity in the cloud. The white paper documents and outlines a view of cloud computing adoption in the federal government, cloud computing and cyber security concerns, and presents recommendations to help government agencies prepare to adopt, secure, and manage cloud computing. Read the full white paper.

March 8, 2010 — Leading government market research firm Market Connections, Inc., today announced a new survey that calls government agencies perpetually behind the curve in technology adoption compared to the private sector, and hampered in technology adoption as a result of old legislation. The study, which explored perceptions and adoption of new and innovative technologies among federal government decision makers, revealed the perception of technology adoption in government agencies as “slow and difficult to keep going” like a vintage Model T. To view the full press release, click here.

Federal News Radio — Chris Dorobek & Amy Morris — January 25, 2010
New Survey A new survey by Market Connections gives federal contractors a better idea of how to reach out to the federal marketplace, but it also provides insights about how and where you get information. Lisa Dezzutti, President and CEO, explains more about the survey. Click to hear the interview.

January 26, 2010 - Leading research firm Market Connections and marketing industry veteran Sara Leiman, vice president of media services at TMP Government, today announced that they will host a breakfast briefing on January 26th to provide an overview of their 2009-2010 Federal Media and Marketing Study results as a follow-up to the 2008 pilot study. This syndicated quantitative research study gives companies serving the federal market, fact-based insights to guide strategic marketing and media purchasing decisions. To view the full press release, click here.

Federal News Radio — Chris Dorobek & Amy Morris — November 21, 2008
Security IT The 1105 Security IT Conference took place this week. Some of the brightest minds in information security and technology came together to discuss policies and how the government and private sector handle security problems. Cisco released results from their security survey during the conference. David Graziano joins us now to discuss what they found. Click to hear the interview.

Government Computer News — William Jackson — November 20, 2008
IT Security: Survey says it's better - Federal system administrators feel mandated efforts are improving IT security For the third consecutive year, a majority of federal decision makers surveyed on cybersecurity say they are more confident about their agency's information technology security posture now than they were four years ago. A large majority also said they are spending more time each year complying with mandated security requirements. The figures, included in a survey of 223 IT officials in more than 40 civilian and Defense agencies released today by Cisco, seem to indicate that security mandates from Congress and the Office of Management and Budget are focusing on the right things. http://www.gcn.com/online/vol1_no1/47625-1.html

Next Gov — Jill Aitoro — November 20, 2008
Data Breaches a Top Concern of Federal Managers Exposure of private employee information ranks as the biggest security concern of federal information technology managers, according to a recent survey. Forty-four percent of decision-makers canvassed by technology services provider Cisco in October identified loss of employee data due to a breach as one of their top worries, while 41 percent pointed to the loss of citizens' private data and the same percentage cited inadequately trained or unconcerned users. The survey covered 200 federal managers. http://www.nextgov.com/nextgov/ng_20081120_7389.php

Market Connections has partnered with Sage Communications to deliver a major syndicated media and marketing study detailing the role that federal government decision makers play in the approval and acquisition of products and services as well as their media habits. The study — entitled "2008 Federal Media and Marketing Survey” — represents an analysis of feedback gathered from mid- to senior-level federal employees. To view the full press release, click here.

Survey highlights and a demonstration of the online tool will be presented on October 31, 2008 at the Tower Club in Tysons Corner from 8-10 a.m. To register for this event, please click here.

BLUE for Kids
Market Connections, Inc. sponsored and participated in a special event at Johns Hopkins Children's Center on April 11, 2007. Major League Baseball Umpires Bob Davidson and Sam Holbrook visited children who are coping with a serious illness to offer words of encouragement and to distribute Build-A-Bear Workshop®. This day meant so much more than being able to pass out baseball and bears - it was an honor for us to be a part of lifting the children's spirits. To learn more about the BLUE for Kids, Inc. organization, click here.

Market Connections Receives Helios' Apollo Award
Market Connections is pleased to announce our recent win of the Helios' Apollo Award. The award, presented by Helios HR and the Society for Human Resource Management (SHRM), celebrates our commitment to making ongoing workplace learning an organizational priority. We are pleased to be among other highly regarded companies in the DC metro area and we look forward to continuing our dedication to our employees' personal and professional growth.

This year marked the first annual Helios' Apollo Awards ceremony. One winner was selected from within four different organizational size categories by an independent selection committee. Details about the award and Helios HR are available at http://www.helioshr.com.

FCW — March 19, 2007
Survey: Feds Faster to Adopt Telework Than Private Sector
Federal agencies are beating theprivate sector in adopting telework through legislation, continuity of operationsplanning and employee enthusiasm.
http://www.fcw.com/article97965-03-19-07-Web

FCW — December 5, 2006
Managers Don't Encourage Telework, Study Finds
Although teleworking is possible for most federal employees technologically, most respondents to a Market Connections survey said that their managers do not encourage the practice.
http://www.fcw.com/article97016-12-05-06-Web

FCW — November 13, 2006
Feds more confident in agency security
Federal decision-makers seem to be more confident about their agencies' security than they were two years ago, according to a survey released today by Cisco Systems.
http://www.fcw.com/article96809-11-13-06-Web

VARBusiness — September 11, 2006
Survey: Federal Agencies To Increase VAR Partnerships
Enterprise architecture (EA) plans are not optimized for growth, according to a recent survey of 155 federal IT decision makers conducted by Fairfax-based Market Connections and commissioned by Cisco Systems. In the survey, 65 percent of respondents from 40 defense and civilian agencies said (EA) plans only support the current mission but were not forward-looking..
http://www.varbusiness.com

Network World — September 11, 2006
Network security tops federal IT execs' concerns,
survey says
Market Connections, a Fairfax, Va. market research firm, conducted the survey,which was funded by Cisco. The survey involved telephone interviews of 155 federal executives representing 40 civilian and military agencies. The interviews were conducted in August.
http://www.networkworld.com/news/2006/091106-federal-survey.html?page=1

GCN — September 11, 2006
Survey: Most EAs good for now, but not for future
In a survey of 155 federal IT and business executives, 61 percent said their modernization blueprints are not optimal for growth, and seven percent said their EA is not optimal for their agency's current mission. Meanwhile, 33 percent said the plans are good enough for now and the future.
http://www.gcn.com/online/vol1_no1/41949-1.html

FCW — September 11, 2006
EA: Seeking a holistic approach to IT
In a survey of 155 federal officials, to be released Sept. 11, almost one-quarter of them said lack of funding was the biggest roadblock preventing them from reaching their enterprise architecture goals. Aaron Heffron, vice president of Market Connections, which conducted the survey with Cisco Systems, said those responses from the August survey did not surprise him.
http://www.fcw.com/article95987-09-11-06-Print

Washington Technology — September 4, 2006
IPv6: The future is now
A June 2006 survey by Cisco Systems and Market Connections Inc. found that half of 200 government IT managers surveyed said they wouldn't be moving to IPv6 if OMB weren't forcing the issue. They either don't see the benefits of IPv6 or don't believe the benefits are worth the costs.
http://www.washingtontechnology.com/news/21_17/emerging-tech/29229-1.html

FCW — August 31, 2006
IPv6 looms on the horizon
Most agencies have not progressed as SSA has. In a survey released earlier this year, Cisco Systems and Market Connections found that fewer than 8 percent of agencies have completed transition planning, let alone made the transition.
http://www.fcw.com/article95434-07-31-06-Print

GCN — August 14, 2006
IPv6: The future is now
There are a lot of people who don't have familiarity with IPv6, said Aaron J. Heffron, Vice President of Market Connections. As a result, there is a danger that the IPv6 transition will be treated as a check-box exercise, jeopardizing operational success.
http://www.gcn.com/print/25_24/41632-1.html

Washington Technology — June 15, 2006
Survey: Enterprise architecture, info-sharing to drive fed IT
Washington Technology commissioned Market Connections Inc. of Fairfax, Va., to conduct the industry survey to determine where government IT opportunities would come from over the next 12 to 18 months, how government program managers are perceived, and what level of knowledge it has about the Office of Management and Budget's lines of business.
http://www.washingtontechnology.com

VARBusiness — May 31, 2006
Manufacturers Beat Channel In Quality, Survey Says
Channel performance doesn't match that of manufacturers', according to results of a survey of government IT decision makers released by Fairfax-based Market Connections. While the contracting community as a whole received lackluster scores, resellers and integrators that target the federal market demonstrate even less innovation and quality of service, respondents said.
http://www.varbusiness.com

Federal Computer Week — May 31, 2006
Poll: Government IT buyers go to the source
A majority of government information technology decision-makers say manufacturers are better than resellers and integrators at providing innovative solutions and quality products and services, according to the new 2006 Federal IT Marketing Report, issued by Market Connections, a marketing research firm based in Fairfax, Va.
http://www.fcw.com/article94692-05-31-06-Web

Federal Computer Week — February 27, 2006
GTSI shake-up signals renewed service push
http://www.fcw.com/article92423-02-27-06-Print

Federal Computer Week — January 13, 2006
Contractors graple with business development
http://www.fcw.com/article91939-01-11-06-Web

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