This study conducted by Market Connections delivers essential information from a highly qualified list of federal IT decision-makers who are actively involved in the purchase of IT products and services. 500 telephone interviews were conducted with both DOD and Civilian agencies across the U.S. The study explains the varying perspectives of the top 14 federal agencies — each with annual IT budgets over $2 billion. More importantly, the research is interpreted — and clear, actionable recommendations are provided to make the most of each set of findings.

Specifically this study provides Federal IT responses to questions covering these key areas:

• Who's top of mind and which companies have name recognition — IT manufacturers, resellers and service providers
• Advertising and marketing — what works and what doesn't with Federal IT decision-makers
• Selecting an IT vendor — what puts you on the short list?