Market Connections Announces Hire of Senior Executive to Drive Growth

FAIRFAX, Virginia, February 27, 2017—Market Connections, Inc. announced that Aaron J. Heffron has joined Market Connections as executive vice president reporting to President and CEO Lisa Dezzutti.

Heffron will lead Market Connections’ business development and marketing efforts and oversee expansion into new markets. He will also work with the research team to develop new products and services to support client’s business needs.

“I am thrilled that Aaron has joined Market Connections,” said Dezzutti. “He not only has a deep understanding of our clients’ needs and research solutions, but also brings new experiences and insights to help drive growth and mission success for our clients. We are very fortunate to add Aaron’s expertise to our leadership team.”

“I look forward to working with Lisa and the Market Connections team to grow and deepen our client relationships,” said Heffron. “Over the past ten years, I have been direct witness to the ways primary and secondary data, and innovative market research techniques, can help improve business effectiveness and the bottom line. I am excited to bring some of these ideas to a market leader like Market Connections and help develop and refine offerings to current, past and future customers with solutions that will help them make the right business decisions.”

Heffron joined Market Connections in early February. He previously served as the Executive Director of Public Sector at The NPD Group, Inc. connecting NPD’s syndicated consumer data with federal, state and local government agencies. He founded some of the first public/private partnerships with the U.S. Department of Commerce to improve economic indicators and data gathering practices. Prior to NPD, he was Senior Vice President of Public Affairs Research for Harris Interactive where he facilitated a multi-continent strategic planning process for the US Department of State, ran product trials for the Open Mobile Video Coalition and facilitated focus groups with first Americans in Alaska and South Dakota for the USDA. Heffron also previously served as vice president of research services at Market Connections.

About Market Connections, Inc.
Market Connections delivers actionable intelligence and insights that enable improved business performance and positioning for leading businesses, trade associations and the public sector. The custom market research firm is a sought-after authority on preferences, perceptions and trends among the public sector and the contractors who serve them, offering deep domain expertise in information technology and telecommunications; healthcare; and education. For more information, visit: www.marketconnectionsinc.com.

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