Market Opportunity Assessment

We conduct market needs assessments to help clients determine if, where, and with whom there truly is long-term growth potential for one or more of their products or services. These studies help our clients determine whether to keep, eliminate, or enhance their offerings by providing:

  • A comprehensive profile of selected markets
  • Specific target audiences and titles that offer the strongest potential for success
  • Market needs within the framework of the offering
  • Characteristics and features of the offering that resonate the strongest in the market

Case Study

Gauging Market Viability of New Services

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