Webinar: Best Practices: Using Research to Position Your Company for Contract Wins Wednesday, June 28, 2017 | 11:30 AM – 12:00 PM
How can you ensure your next contract win? How can you unseat the incumbent or make sure you are best positioned to win during a recompete? The cost of responding to an RFP is simply too high to guess at the right approach and win themes. Join Market Connections’ Executive Vice President, Aaron Heffron, as he shares how capture research can help you know exactly what you need to know to position your company for the win.
Anyone marketing to the federal government knows the challenges many prospects face with accessing content. However, those barriers don’t mean you can’t reach them via new channels. According to the 2017 Federal Marketing Content Review study, federal decision-makers are using their mobile devices to engage with work-related content, and of those who do, three quarters of them are doing it while on their daily commute. Are you creating content with the thought that your buyer will engage with it during a commute?
Best Practices: Take a Play Out of the Government’s Digital Playbook
The 2017 Federal Content Marketing Review data provided interesting insights into where federal decision-makers go for content and what they want to see. We recently spoke with a decision-maker inside the government about his thoughts and perspectives. His answers aligned with what we learned in our study. While this is only one perspective, it does shed some insight into what federal decision-makers are looking for in the content.
Q&A: Dante Ricci, SAP, On Best Practices in Thought Leadership
Among the research reports, case studies, and other content buyers use to make decisions, thought leadership continues to be an important tactic for building trust with prospects — both within the government and the private sector. How do the industry leaders stand out? During the Federal Content Marketing Review panel discussion, Dante Ricci, Global Public Services Marketing & Communications Lead at SAP, said it is important to focus on quality over quantity of content. We sat down with Dante to expand on that comment and talk about how he approaches thought leadership.