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In the News

WEBINAR: BEST PRACTICES: Using Research to Assess Market Perceptions and Company Positioning

March 6, 2017

Date: Wednesday, April 5, 11:30 AM EDT Description: How does your company or brand stack against your competitors? Are your communications and campaigns successfully representing your brand? How have perceptions changed over time? Join us and learn the importance of taking a baseline of how your organization is perceived and tracking changes in awareness, consideration and preferences to gain an edge over your competitors and build stronger relationships with your customers. Presenter: Lisa Dezzutti, Market Connections, Inc. – President and CEO Fill out the form to download the webinar. var ss_form = {'account': 'MzawMDE1BkIA', 'formID': 'S7YwSTMytLDQNTMysNQ1MU801bUwMTXXNTAzs0g2ME1OSrJMBQA'}; ss_form.width = '100%'; ... Read more

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Upcoming Events

WEBINAR: BEST PRACTICES: Attracting Federal Audiences to Your Live Events

November 16, 2017

Wednesday, December 13, 2:00 PM EST Events are a key channel for lead generation among government contractors, yet many are struggling with attracting the right federal decision-makers to their events. Over the years, Market Connections has tracked the rise and fall of event attendance in larger federal studies, while hypothesizing reasons for any upward or downward trends. To better understand the “why,” we conducted a study to gauge factors and preferences that drive federal IT decision-makers to attend live events. PRESENTER: Aaron Heffron, Market Connections, Inc. – Executive Vice President Register Now Read more

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Past Events

2017 Federal Media & Marketing Study™

August 17, 2017

9TH ANNUAL BREAKFAST & BRIEFING Thursday, November 2, 2017 | 8:30 AM – Noon VALO Park Conference Center (formerly known as TEGNA) 7950 Jones Branch Drive McLean, VA Online ticket sales have ended. On-site registration is still available at the event. SAVE THE DATE! Add to Calendar !function(d,s,id){var js,fjs=d.getElementsByTagName(s);if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="https://plugins.eventable.com/eventable.js";fjs.parentNode.insertBefore(js, fjs);}}(document, "script", "eventable-script"); NOTE: The Eventable link above works by synchronizing your calendar with a separate calendar feed. This event will appear in “other calendars” to protect your privacy and data and allow us to update, as needed. Join us Thursday, November 2 at this popular event for B2G marketers. The annual Federal Media & Marketing Study™ looks ... Read more

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Press Releases

Increased Time with All Media Among Federal Workforce Poses Challenge for Federal Contractors Trying to Reach Them, According to Annual Study

November 2, 2017

Market Connections, Inc. Releases Ninth Annual Federal Media and Marketing Study FAIRFAX, Virginia, November 2, 2017 — Federal government decision-makers and influencers are increasingly spending at least 15 minutes or more during the workday across all media channels – presenting a challenge to marketers trying to reach them, according to the 2017 Federal Media and Marketing Study (FMMS). Market Connections, Inc. will release results of the ninth annual study of the media habits of the federal workforce this morning, November 2, 8:30-12:00 p.m. at Valo Park Conference Center in McLean, Va. The 2017 survey finds six out of ten respondents are spending ... Read more

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Podcasts

PODCAST: LPTA Is Changing Federal Acquisition Landscape

October 25, 2013

From Federal News Radio | October 24, 2013 Lowest price, technically acceptable, otherwise known as LPTA, is changing the federal acquisition landscape and making vendors very nervous. Federal News Radio’s executive editor Jason Miller is here with details on new research and analysis of the impact LPTA is having on the federal acquisition marketplace. LISTEN to the podcast from the Federal News Radio In-Depth Show Blog. Read more

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Videos

VIDEO: Judy Quinlan, Manager of Advertising and Creative Services, Northrop Grumman, Discusses the Crucial Role of Research in Marketing

January 28, 2014

The changing government landscape is putting contractors to the test, with more pressure on marketing teams to be flexible with their resources. The effects of sequestration still linger and the large budget deficit also causes anxiety in the contractor community. As such, it is imperative for marketers to leverage research for better targeting of government decision makers. This will lead to a smarter use of resources during this uncertain climate. These are some of the key takeaways from Judy Quinlan, Northrop Grumman’s Manager of Advertising and Creative Services, who joined Market Connections’ annual Federal Media and Marketing event as a panelist last ... Read more

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Webinars

WEBINAR: BEST PRACTICES: Attracting Federal Audiences to Your Live Events

November 16, 2017

Wednesday, December 13, 2:00 PM EST Events are a key channel for lead generation among government contractors, yet many are struggling with attracting the right federal decision-makers to their events. Over the years, Market Connections has tracked the rise and fall of event attendance in larger federal studies, while hypothesizing reasons for any upward or downward trends. To better understand the “why,” we conducted a study to gauge factors and preferences that drive federal IT decision-makers to attend live events. PRESENTER: Aaron Heffron, Market Connections, Inc. – Executive Vice President Register Now Read more

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