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In the News

WEBINAR: BEST PRACTICES: Using Research to Assess Market Perceptions and Company Positioning

March 6, 2017

Date: Wednesday, April 5, 11:30 AM EDT Description: How does your company or brand stack against your competitors? Are your communications and campaigns successfully representing your brand? How have perceptions changed over time? Join us and learn the importance of taking a baseline of how your organization is perceived and tracking changes in awareness, consideration and preferences to gain an edge over your competitors and build stronger relationships with your customers. Presenter: Lisa Dezzutti, Market Connections, Inc. – President and CEO Fill out the form to download the webinar. var ss_form = {'account': 'MzawMDE1BkIA', 'formID': 'S7YwSTMytLDQNTMysNQ1MU801bUwMTXXNTAzs0g2ME1OSrJMBQA'}; ss_form.width = '100%'; ... Read more

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Upcoming Events

2017 Federal Media & Marketing Study™

August 17, 2017

9TH ANNUAL BREAKFAST & BRIEFING Thursday, November 2, 2017 | 8:30 AM – Noon VALO Park Conference Center (formerly known as TEGNA) 7950 Jones Branch Drive McLean, VA Powered by Eventbrite SAVE THE DATE! Add to Calendar !function(d,s,id){var js,fjs=d.getElementsByTagName(s);if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="https://plugins.eventable.com/eventable.js";fjs.parentNode.insertBefore(js, fjs);}}(document, "script", "eventable-script"); NOTE: The Eventable link above works by synchronizing your calendar with a separate calendar feed. This event will appear in “other calendars” to protect your privacy and data and allow us to update, as needed. Join us Thursday, November 2 at this popular event for B2G marketers. The annual Federal Media & Marketing Study™ looks at media consumption habits of federal decision-makers: the top publications, websites, radio, ... Read more

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Past Events

WEBINAR: BEST PRACTICES: Using Research to Position Your Company for Contract Wins

May 15, 2017

Wednesday, June 28, 11:30 AM EDT How can you ensure your next contract win? How can you unseat the incumbent during a recompete? The cost of responding to an RFP is simply too high to guess at the right approach and win themes. Join us to learn how capture research can help you know exactly what you need to know to position your company for the win. Presenter: Aaron Heffron, Market Connections, Inc. – Executive Vice President Fill out the form to download the webinar. var ss_form = {'account': 'MzawMDE1BkIA', 'formID': 'MzVIMU4zNjfStTQyTtI1MTFI0bU0t0jRTTMyMUu2MDIxMTIzAQA'}; ss_form.width = '100%'; ... Read more

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Press Releases

Market Connections Announces Hire of Senior Executive to Drive Growth

February 27, 2017

FAIRFAX, Virginia, February 27, 2017—Market Connections, Inc. announced that Aaron J. Heffron has joined Market Connections as executive vice president reporting to President and CEO Lisa Dezzutti. Heffron will lead Market Connections’ business development and marketing efforts and oversee expansion into new markets. He will also work with the research team to develop new products and services to support client’s business needs. “I am thrilled that Aaron has joined Market Connections,” said Dezzutti. “He not only has a deep understanding of our clients’ needs and research solutions, but also brings new experiences and insights to help drive growth and mission success for ... Read more

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Podcasts

PODCAST: LPTA Is Changing Federal Acquisition Landscape

October 25, 2013

From Federal News Radio | October 24, 2013 Lowest price, technically acceptable, otherwise known as LPTA, is changing the federal acquisition landscape and making vendors very nervous. Federal News Radio’s executive editor Jason Miller is here with details on new research and analysis of the impact LPTA is having on the federal acquisition marketplace. LISTEN to the podcast from the Federal News Radio In-Depth Show Blog. Read more

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Videos

VIDEO: Judy Quinlan, Manager of Advertising and Creative Services, Northrop Grumman, Discusses the Crucial Role of Research in Marketing

January 28, 2014

The changing government landscape is putting contractors to the test, with more pressure on marketing teams to be flexible with their resources. The effects of sequestration still linger and the large budget deficit also causes anxiety in the contractor community. As such, it is imperative for marketers to leverage research for better targeting of government decision makers. This will lead to a smarter use of resources during this uncertain climate. These are some of the key takeaways from Judy Quinlan, Northrop Grumman’s Manager of Advertising and Creative Services, who joined Market Connections’ annual Federal Media and Marketing event as a panelist last ... Read more

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Webinars

WEBINAR: Best Practices: Using Research to Recruit and Retain the Right Talent for Your Company

July 13, 2017

Thursday, October 12, 11:00-11:45 EDT Recruiting the right talent for your company is essential to its success. Retaining that talent is even more crucial in a competitive market. Join Market Connections AND Monster Government Solutions as we share findings from our latest study on challenges around recruiting and retaining the right talent in the federal and government contractor markets. Learn what unique challenges these two markets face regarding hiring top candidates, how branding and perceptions make a difference to attracting the right candidates, key needs and wants for an ideal workplace, as well as barriers to attaining and retaining essential staff. Our ... Read more

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