In The News

Social Media Usage by Government and Contractors Skyrockets

November 7, 2011

From BizJournals.com | November 7, 2011 Government executives are warming up to social media, Market Connections and Strategic Communications Group’s Social Media in the Public Sector study finds. The group that has long been resistant to adopting the new business platforms are now using them by a large majority. The study addresses not only who is using the social media platforms, but also why they are using them and what concerns they have lingering regarding them. Strategic Communications Group CEO Marc Hausman discusses the study result more. Read the full article. Read more

Feds on Facebook

October 24, 2011

From GovExec.com | October 24, 2011 Federal employees are increasingly turning to social media websites for work and personal use, particularly as more agencies lift restrictions on access, according to a new survey. The new Social Media in the Public Sector study, released last week by Market Connections, found that just 19 percent of agencies ban access to some or all social media websites, such as Facebook, Twitter and LinkedIn. This is down sharply from 2010, when 55 percent of agencies banned access. Read the full article Read more

Social Media Use Jumps Dramatically Among Federal Employees

October 18, 2011

From AOL Government, October 18, 2011 Social media is approaching main stream adoption in the federal government, with 41% of federal workforce respondents polled in a new survey having begun using social media in the past year. That’s in addition to 51% who had begun using social media more than a year ago, leaving only 8% of federal employees who say they do not use social media. Perhaps more significantly, the distinction of where federal employees use social media–once clearly confined to home or controlled office use–has begun to dissolve. While 92% of federal respondents said they use social media at home, ... Read more

Government workers using mobile to access social media, survey shows

October 18, 2011

Mobile devices catching up to home and work computers for public sector employees accessing social media From Federal Computer Week | October 18, 2011 Mobile devices are being used nearly as often as home and work office computers as the means for public sector employees to access social media, according to a new survey from Market Connections Inc. research firm. Seventy percent of the respondents reported they are accessing social media with mobile devices. That compared with 92 percent using home computers and 74 percent using work computers, the survey indicated. Read the full article Read more

Keys to the Kingdom

October 7, 2011

Agency IT managers are scrambling to prevent employees’ personal phones and tablets from creating new openings for hackers. From Government Executive/Nextgov.com | October 7, 2011 Ready or not, iPhones, iPads, Droids and other personal wireless devices are invading the federal workplace. Almost no formal security policies or procedures are in place yet to protect agency networks from the external threats these mainstream electronics can introduce. Market Connections’ annual Federal Media & Marketing Study shows 28% of federal decision-makers check e-mail on a Blackberry; 14% access email on an iPhone; and 11% read email on an Android-based smartphone. Read the full article. Read more

Federal IT Top Worries: Complex Attacks, Inside Threats

September 21, 2011

From Information Week Government | September 21, 2011 What’s worrying federal IT professionals most? The increased sophistication of cyber attacks and insider threats top the list of cyber security concerns, according to a new study conducted by Market Connections on behalf of Cisco Systems. Federal IT teams also continue to struggle with budget cuts and long waits for supervisor approval in their attempts to secure their networks, the study finds. 71% of those who responded to a new federal cyber security study listed the increased sophistication of attacks as the top security risk that they expect to face in the next 12 months. ... Read more

B-to-G Marketers Shift Focus to Digital and Social Channels

August 1, 2011

From Direct Marketing News | August 1, 2011 Business-to-government marketers must beware the bulk. Direct mail no longer headlines the b-to-g marketing mix. These days, print performs as a role player, supplementing a more integrated strategy that pivots on digital channels. Even document management company Xerox Corp. has revisited its traditionally direct mail-oriented approach. Read more

Lockheed Martin and Market Connections Study Finds Increase in Government Adoption of Cloud Computing, Despite Security Concerns

June 22, 2011

IT decision-makers more familiar with cloud computing are more than twice as likely to trust it Gaithersburg, Md., June 22, 2011 – Lockheed Martin (NYSE: LMT) and its Cyber Security Alliance partners today released a study revealing security remains the single biggest concern on the minds of government information technology decision-makers when it comes to cloud computing. Despite these security concerns, 50% are now considering cloud applications for their agencies, versus only 12% a year ago. Read more

Lockheed Martin and Market Connections Study Finds Contractors Leading the Way for Government in Open Source Adoption

May 11, 2011

Federal Spending on Open Source Software Expected to Increase Near Term CHANTILLY, VA, May 11, 2011 – Lockheed Martin and Market Connections Inc. today released a joint study on federal agencies’ understanding of open source software (OSS) and the role it can play in moving government to cloud computing while also influencing policies. One key finding: 69 percent of respondents from government contractors say their organizations are already using OSS, versus just 40 percent of federal agency respondents. Read more

Benchmark Set for Social Media in Government

January 14, 2011

Market Connections Research Manager John Kagia discusses the 2010 Federal Community Social Media Study on Federal News Radio’s Federal Drive with Tom Temin and Amy Morris. Listen to the interview. The 2010 study explores how social media can enhance the value of communication between the government and industry. For more on government usage of social media, stay tuned for the release of the 3rd Annual Federal Media & Marketing Study in March 2011,which looks at media usage of more than 2,000 defense and civilian agency decision makers–including publication and website readership, TV viewership, radio listenership, and use ... Read more

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